Epsilon Reviews & Pricing

by Epsilon | Founded 1969, Irving, TX

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Overview Benefits Reviews Features

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What is Epsilon?

Industry Specialties: Serves all industries

Epsilon offers transparency across the customer journey through AI, machine learning and data-driven marketing. It establishes brand identity, offers cross-device accuracy and persistence for better business results. The email marketing feature helps users gain customer insights, supports advanced technology and enables organizations to provide dedicated service.

Leveraging technology and in-house expertise, the platform provides personalized campaigns that fit every customer or brand requirement perfectly.

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Epsilon Benefits and Insights

Why use Epsilon?

Key differentiators & advantages of Epsilon

ID-Based Technology: Get accurate and stable customer identities with the help of AI, data and onboarding tools to keep track of specifications of every individual.
Personalized Solutions: Receive marketing performance based on personalized needs by tying marketing results to the actions that drive individuals.
Anticipation Capabilities: Understand online and offline intent using predictive AI to send personalized messages when leads are ready for conversion.
Customer Journey Activation: Create seamless customer journeys by consistently reaching out across various devices and channels, thanks to an interconnected product suite and dedicated IDs.
Performance Transparency: Draw a clear line between marketing investments and measurable results to establish transparency with consumers.

Industry Expertise

Epsilon caters to 15 of the top 20 global brands and eight of the top Fortune 500 companies across various domains, with a 95% client renewal rate.

Key Features

Extended Data Solutions: Helps interact and engage with people based on their interests. Extends data independence with an online data dictionary, audience recommendations and custom data requests. Also offers an understanding of relevant cultivated and captured data for business development.
Protected Publisher Identity: Monetizes connections and protects the privacy of the publishers, adding to earning potential without hassle. A first-party cookie solution helps identify users directly.
Customer Insights: Target, convert and retain customers with the help of analysts and consultants who analyze data and offer support via methodologies, profiles, models, segments and strategies.
Epsilon Agency: Develops long-term brand strategies, creates and launches creative campaigns, and builds custom media marketing programs that assist in brand campaigns. Helps meet results with end-to-end solutions paired with data-driven strategy.
Enhanced Digital Experience: A Return On Marketing Investment model produces measurable results, revenue and performance. Technology integrations aids analysis, strategy development and the customer experience.
Strategic Consultation: Offers deep industry experience and expertise with technologies, data, analytics, digital and business transformation across various industries. These insights help execute digital-driven marketing strategies. Provides actionable roadmaps, recommendations, thought leadership, benchmarks and robust measurement to help achieve business goals.
Marketing Expertise: Assembles marketing operations and offers data, creative, content and analytics to develop, execute, orchestrate and integrate channels. Creates cutting-edge engagement, acquisition and loyalty programs to help build brand visibility.

PeopleCloud Also Offers:

Prospects: Identifies triggers, analyzes needs, powers multichannel attributes with touchpoints and achieves campaign goals. Aligns first- and third-party behavior and marketing interactions to a dedicated individual ID that helps identify leads and requirements.
Digital Media Solutions: Delivers relevant messages and observes real-time behaviors and preferences. Offers customer retention, acquisition, partner cross promotion, actions and location-driven campaigns.
Customer: Identifies customers online and offline to offer personal level insights for over 200 million users, along with a multichannel view and transparency across channels. Covers various steps such as data hygiene, verification and activation, eliminating the need of a customer data platform (CDP).
Loyalty Program: Increases brand loyalty by facilitating meaningful experiences that add value for customers.
Messaging: Personalized messaging through relevant channels increases campaign revenue, improves campaign outcomes and boosts conversion rates. Helps leverage data and reach customers based on where they are using multichannel targeting. Offers site tagging for inputs based on real time customer actions.
Discovery: A user-friendly interface makes data exploration easy. Includes a global framework for first, second and third party data enrichment, a suite of products, AI-driven data, and data fidelity.