Balihoo Reviews & Pricing

by Balihoo | Founded 2004, Boise, ID

REQUEST WITH NO OBLIGATION$ Request Pricing Get Free Demo

Request Pricing Request Demo

Overview Pricing Benefits Reviews Features

Categories:

What is Balihoo?

Industry Specialties: Serves all industries.

Balihoo, now known as Engine Media Exchange, is a constantly evolving programmatic solution that assists organizations with advertising and marketing operations. It is purpose-built to provide proprietary, supply source and patented digital exchange. It offers a big data interface and trading desk for media buying assistance. It assists both buyers and sellers with strategic data and planning. It helps buyers with patented tech, direct supply, data targeting and management and provides sellers with demand-specific marketplace and independent information.

PRICE

COMPANY SIZE

DEPLOYMENT

PLATFORM

Try Before You Buy.

Request a Free Demo Today!

Request Demo

It's completely free!

Product Screenshots and Videos

Balihoo Pricing

Based on our most recent analysis, Balihoo pricing starts in the range of $100 - $500.

Get Price Quote

Price: $
$
$
$
$

i
Starting From: Still gathering data
Pricing Model: Monthly
Free Trial: Still gathering data

Balihoo Benefits and Insights

Why use Balihoo?

Key differentiators & advantages of Balihoo

ENGINE Insights: Helps accelerate research, design, data and analytics with the help of quick scientific insights. Leverages a suite of qualitative, quantitative and analytical tools in combination with industry expertise to provide learnings in small size to help with expediting actions.
B2B Specific Solutions: Identifies and promotes growth strategies by eliminating speculations, emotion and guesswork for B2B businesses. It identifies and evaluates opportunities and helps create a sustainable growth plan.
Customer Experience: Combines performance measurement, predictive analytics and behavioral data within the dashboard and reveals the factors that potentially drive lead acquisition and retention.
Digital Audience: Empowers businesses and their agencies with digital activation, enables brands and helps find new customers and retain existing customers effectively.
EXM Platforms: Offers purpose-built programmatic platforms such as RTBx, a real-time bidding exchange, exchange BI for campaign management and dashboard reporting; BIDDR° 360 to provide publishers with complete transparency and customization; and a local marketing cloud for companies with large networks of retail locations.

Industry Expertise

The vendor caters to businesses of all sizes across various domains such as media and entertainment, automobile, education and more. It has produced 500% increases in CTR and 94% decreases in CPC for some organizations.

Key Features

For Buyers

EMX Supply: Provides access to a premium and direct supply of all formats and platforms as well as local inventory. It also offers access to 95% of the digital population for ad buying through various media such as CTV, video and display — across all devices.
Dedicated Marketplaces: Peruse a customizable and agile marketplace through open market sources (open RTB), private marketplace (PMPs), data connected PMPs (DCPMP) and more. Helps with maintaining fee and pricing transparency, offers sell-side audience data and guarantees media campaigns without ID requirements.
Reporting and Analytics: Offers a deeper understanding of campaigns to streamline data with the help of advanced reporting and analytical tools. Provides the data and insights to optimize, plan the future and outperform media activities. Additionally, it also gives an incremental reach and exchange BI along with online reporting and dashboard capabilities.
Media Solution: Connect with audiences through brand-safe, addressable, cross-channel and omni-channel media — anytime, anywhere. Also offers digital audiences across various platforms, connected TV (CTV) and impact measurement for proper media reach.

For Sellers

Media Exchange: Connects sellers to the global advertising marketplace and leverages patented marketing technology to enable maximum returns against ad inventories. Extends complete control and transparency, and delivers content based on value, patent tech and unique demand.
BIDDR° 360: Empowers publishers with customization to help optimize header bidding stacks based on requirements. Helps create client-side auctions, manage demands and partners through a unified and easy-to-use interface for ease of access. Also offers full control of monetization strategy and ad stacks.
Private Cloud: Provides publishers with a dedicated private cloud for direct private marketplace deals with buyers through the marketplace. Offers ease of trading, builds value through transparent trading, enables brand level reporting and extends state-of-the-art patented technology — all of which keeps its dedicated account management updated and in a loop.
BIDDR Connect: Takes care of unique demands, increased bid competition and CPMs, and maximizes revenue. Grants access to 95% of the top Fortune 500 advertisers that can be used to leverage bid competition.