Toast vs Shopify POS

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Our analysts compared Toast vs Shopify POS based on data from our 400+ point analysis of POS Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Toast is a cloud-based point-of-sale (POS) system designed to streamline operations for restaurants and businesses in the hospitality industry. It offers a comprehensive suite of features, including order processing, inventory management, employee scheduling, and customer relationship management (CRM) tools. Toast caters to businesses of all sizes, from independent cafes to multi-location restaurant chains. One of its key strengths lies in its ease of use and intuitive interface, making it suitable for both tech-savvy and non-technical users. Additionally, Toast boasts robust reporting capabilities, providing valuable insights into sales trends, customer behavior, and staff performance. Integration with third-party delivery services and online ordering platforms further enhances its functionality. While Toast offers a free basic plan with limited features, paid subscriptions are required to access its full potential. Pricing varies depending on the number of users, terminals, and desired functionalities. Compared to similar POS systems, Toast generally falls within the mid-range price bracket, offering a good balance between affordability and feature richness. However, user reviews highlight that its pricing structure can become complex for businesses with intricate needs.

Pros
  • Easy to use interface
  • Robust reporting tools
  • Third-party integrations
  • Scalable for all businesses
  • Free basic plan option
Cons
  • Mid-range pricing complexity
  • Limited customization options
  • Occasional technical issues
  • Long customer support wait times
  • Not ideal for complex inventory
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Shopify POS simplifies in-store and online sales management for various business types. Its strength lies in its intuitiveness and seamless integration with the Shopify e-commerce platform, making it ideal for entrepreneurs and small to medium-sized businesses already using Shopify. Key benefits include streamlined inventory tracking, omnichannel customer management, and robust reporting for data-driven insights. Popular features include a user-friendly interface, mobile app for managing sales on the go, and built-in payment processing. Compared to similar systems, Shopify POS emphasizes ease of use and affordability, while some users find its feature set less comprehensive for complex retail needs. Pricing starts at $29 per month, with transaction fees applying to processed payments.

Pros:
  • Easy to use
  • Omnichannel sales
  • Mobile app
  • Good reporting
  • Affordable
Cons:
  • Limited features
  • Transaction fees
  • Not for complex needs
  • Integrations costly
  • Customer support inconsistent
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$69/Terminal, Monthly, Freemium
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Tailored to your specific needs
$29 Monthly
Get a free price quote
Tailored to your specific needs
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Smooth Onboarding: Simplify the training process with access to a knowledge base in Toast University that offers informative videos and interactive tutorials. 
  • Tech-Enabled: Allow dine-in guests to order and pay from their own devices. Save time and expedite processes by accepting payments for orders made using the in-store kiosk, on the app or in the restaurant with the Order & Pay tool. 
  • Ideal for the Enterprise: Improve capabilities and enhance the performance of the new business with Starter Kit. Place orders in less than 15 minutes and customize with preferred hardware and software solutions available at flat-rate pricing. 
  • Profitable: Integrate with third-party software providers, including Grubhub and OpenTable, to expand the customer base and boost sales. 
  • Accessible: Save efforts and complete time-sensitive tasks by storing information for multiple outlets, viewing data by location, updating menus, accessing employee activity, monitoring performance reports and more with remote and offline accessibility. 
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  • Seamless omnichannel experience: Bridge the gap between your online store and physical location. Manage inventory, track sales, and engage customers across channels for a unified shopping experience.
  • Effortless inventory management: Real-time stock updates across all channels eliminate overselling and ensure accurate fulfillment. Say goodbye to manual spreadsheets and hello to streamlined inventory control.
  • Data-driven insights for smarter decisions: Gain valuable insights into sales trends, customer behavior, and product performance. Make informed decisions about inventory, pricing, and marketing based on real-time data.
  • Simplified customer management: Create customer profiles, track purchase history, and personalize interactions. Build lasting relationships and encourage repeat business with a focus on customer satisfaction.
  • Mobile agility, anywhere, anytime: Manage your business on the go with the mobile POS app. Process sales, track inventory, and access crucial data – all from your smartphone or tablet.
  • Secure and reliable payments: Accept a variety of payment methods securely with built-in payment processing. Reduce fraud risk and streamline transactions for a smooth checkout experience.
  • Scalability for your growing business: Start small and easily scale your POS system as your business grows. Choose from flexible pricing plans and add-ons to fit your evolving needs.
  • Intuitive and user-friendly interface: Even tech novices can navigate the POS with ease. The clean, organized design and helpful tutorials make it easy to train staff and get up and running quickly.
  • Boost operational efficiency: Reduce manual tasks, streamline workflows, and save valuable time. Automate key processes like inventory management and customer data collection for a more efficient operation.
  • Focus on what matters most: Free yourself from tedious tasks and focus on growing your business. The POS takes care of the behind-the-scenes work, allowing you to dedicate your energy to customer service, marketing, and product development.
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  • Online Ordering: Allow guests to order food online for takeout and delivery, schedule orders in advance, access the online menu and make contactless payments. Receive new orders directly in the restaurant’s point of sale system, customize the online ordering page, access customer insights and request guest feedback to modify services. 
  • Gift Cards and Rewards: Boost customer influx and increase revenue by selling modern e-Gift Cards. Allow users to text or email cards for in-store and online purchases. Check card balance and schedule gift cards in advance to build relationships with customers. Sell customized physical gift cards and review detailed reports on gift card sales. 
  • Expedited Delivery: Create an on-demand delivery network with local drivers at a single per-order fee. Simplify the process with real-time order tracking and advance scheduling, online payment options and review restaurant services based on customer behavior with reporting and analytics. 
  • Email Marketing: Improve communication and drive customer retention with emails. Run targeted promotions, increase revenue, automate outreach and campaigns, create custom email lists, run A/B tests to refine communication, and send customized messages to deepen brand loyalty. 
  • Self-help Services: Accelerate the online ordering experience with self-help kiosks. Leverage quick restaurant service, reduce wait times and increase staff productivity. Offer a personalized dining experience with order add-ons, SMS notifications and real-time menu updates. 
  • Workspace Management: Facilitate efficient team regulation with a centralized labor management system. Log and track work hours, monitor timesheets, calculate tips, ensure paycheck accuracy with automated wage recording, register new staff electronically and more. Get insight into employee performance with detailed reports and analytics. 
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  • Online Inventory: Sell products online from a scalable, fully-featured eCommerce website. Generate purchase orders, categorize products, adjust stocks, transfer inventory, accept returns, process exchanges and access updated information across stores instantly. 
  • Reporting: Use daily reports based on in-store and online business data on a single dashboard. Gain actionable insights into total orders, customer buying patterns, staff performance, inventory sales, returns, taxes, payments and more to make strategic decisions. 
  • Payments: Track credit and debit card payments, accept multiple payment types for a single transaction, sell gift cards, create custom payment options and integrate with third-party payment providers. 
  • Customizations: Responsive and customizable templates are available for the website with varied layouts, colors, fonts, content and more. 
  • Smooth Checkouts: Provide rebates, BOGO discounts, gift card redemption and other offers at the time of checkout using the smart grid that adapts to actions in the cart and avoids manual calculations. Add taxes, create discount codes, set prices and more for a quick checkout experience. 
  • Staff Management: Track staff performance, assign unique PINs, add new employees, attribute commissions, define job functions, send approvals and grant control permission with on-the-go labor management tools. 
  • Marketing: Boost customer retention and improve sales with robust marketing strategies. Use innovative collections to automatically sort products, start Google Ads campaigns, send customer-specific emails, offer exclusive promotions, optimize campaigns and more. 
read more...

Product Ranking

#5

among all
POS Software

#27

among all
POS Software

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Analyst Rating Summary

79
87
67
100
100
87
100
80
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Customer and Loyalty Management
Employee Management
POS Hardware
Integration and Extensibility
Reporting and Insights
Compliance and Security
Integration and Extensibility
Reporting and Insights
Inventory Management
Sales and Marketing Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Toast
Shopify POS
+ Add Product + Add Product
Compliance And Security Customer And Loyalty Management Employee Management Inventory Management Items And Service Management Payment Transactions And Cash Management POS Hardware Reporting And Insights Sales And Marketing Management Store Management Types Of POS 67 100 100 68 85 76 93 88 52 54 85 100 87 80 88 80 87 74 100 88 75 87 0 25 50 75 100
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22%
86%
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29%
78%
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89%
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88%
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44%
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56%
56%
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44%
75%
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88%
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12%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
0%
0%
100%
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User Sentiment Summary

Great User Sentiment 451 reviews
Great User Sentiment 328 reviews
86%
of users recommend this product

Toast has a 'great' User Satisfaction Rating of 86% when considering 451 user reviews from 4 recognized software review sites.

89%
of users recommend this product

Shopify POS has a 'great' User Satisfaction Rating of 89% when considering 328 user reviews from 2 recognized software review sites.

4.7 (27)
n/a
4.4 (144)
4.4 (241)
4.2 (270)
4.6 (87)
4.3 (10)
n/a

Awards

SelectHub research analysts have evaluated Toast and concluded it earns best-in-class honors for Customer and Loyalty Management and POS Hardware.

Customer and Loyalty Management Award
POS Hardware Award

SelectHub research analysts have evaluated Shopify POS and concluded it earns best-in-class honors for Compliance and Security.

Compliance and Security Award

Synopsis of User Ratings and Reviews

Intuitive interface: Users consistently praise Toast's easy-to-learn and navigate interface, with clear menus, large buttons, and simple workflows, making it accessible for staff of all technical levels.
Robust reporting: Toast's comprehensive reporting tools provide valuable insights into sales, inventory, labor costs, customer behavior, and more, empowering data-driven decision-making.
Mobile flexibility: Staff can take orders, process payments, and manage tables directly from tablets or smartphones, enhancing tableside service and flexibility during busy periods.
Reliable payment processing: Users commend Toast's integrated payment processing for its speed, reliability, and security, ensuring smooth transactions and minimizing downtime.
Scalability for growth: Toast's ability to accommodate multiple locations, expanding menus, and growing staff needs makes it a popular choice for businesses with expansion plans.
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Simplified Inventory Management: Shopify POS automatically tracks inventory levels, reducing manual updates and preventing overselling. Users reported a 40% decrease in time spent on inventory reconciliation thanks to this feature.
Seamless Payment Processing: Accept a wide range of payment methods, including credit cards, debit cards, and popular digital wallets, for faster checkouts. This flexibility helps reduce abandoned carts and boosts customer satisfaction.
Mobile POS Flexibility: Manage your store from anywhere with the mobile app, ideal for pop-up shops or on-the-go sales. This allows for greater business agility and caters to diverse sales environments.
Valuable Sales Insights: Generate detailed reports on sales, product performance, and staff activity to make data-driven decisions. Users highlighted the ability to track individual staff performance as particularly helpful for sales training and staff motivation.
Easy Customer Management: Create customer profiles, track purchase history, and offer targeted promotions for improved customer loyalty. This personalization fosters stronger customer relationships and repeat business.
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Pricing complexity: Users express frustration with Toast's tiered pricing structure, which can become confusing and expensive, especially for businesses with multiple locations or add-on features.
Limited customization: Some users find Toast's customization options for menus, reporting, and workflows to be somewhat restrictive, hindering their ability to tailor the system to unique business processes.
Technical glitches: Users occasionally report software glitches, hardware issues, or slow performance during peak hours, leading to temporary disruptions in operations.
Customer support wait times: While Toast offers 24/7 support, users sometimes experience long wait times for phone assistance or delayed responses to inquiries, causing frustration when urgent issues arise.
Inventory management limitations: Users with complex inventory needs, such as multiple suppliers or intricate recipe tracking, find Toast's inventory management capabilities to be somewhat basic and lacking in advanced features.
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Limited Free Tier Options: Access to basic POS features requires at least the Basic Shopify plan, which may not be budget-friendly for small businesses with low transaction volume.
Transaction Fees for Non-Shopify Payments: Using third-party payment processors alongside Shopify POS incurs additional transaction fees, potentially outweighing the benefits for low-volume merchants.
Learning Curve for Advanced Features: While basic functionality is user-friendly, unlocking advanced features like gift cards or discounts can require extensive setup and troubleshooting, especially for non-technical users.
Limited Customization Options: While themes offer some customization, heavily branded businesses may find the Shopify interface lacks flexibility for achieving a truly unique storefront aesthetic.
Integration Challenges with Specific Industries: While Shopify integrates with many apps, businesses with specific needs like restaurants or salons may experience limitations or require additional paid integrations.
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Toast garners praise for its user-friendly interface, robust reporting, and mobile capabilities, making it a popular choice for restaurants of various sizes. Users appreciate its intuitive design, which simplifies training and streamlines daily operations compared to competitors like Square and Lightspeed POS. Toast's extensive reporting, often highlighted as superior to competitors, empowers data-driven decision-making by offering detailed insights into sales, labor, and customer behavior. Additionally, the ability to manage orders and payments tableside using mobile devices sets Toast apart, enhancing staff flexibility and customer service during peak hours. However, concerns arise regarding Toast's pricing structure, customization options, and technical glitches. The multi-tiered pricing, perceived as more complex than competitors, can become expensive for businesses with specific needs or multiple locations. While Toast offers various features, users sometimes find them less customizable than those in competitors like Revel Systems, restricting their ability to tailor the system to their unique workflows. Occasional technical issues and reported long wait times for customer support raise concerns about reliability compared to competitors known for their robust technical support, such as Micros. Ultimately, Toast's strengths in user-friendliness, reporting, and mobility resonate with many users, but its pricing complexity, limited customization, and potential technical issues demand careful consideration. Deciding factors often boil down to individual business needs, budget constraints, and desired level of customization. Weighing Toast's strengths against its potential drawbacks alongside competitor offerings becomes crucial for making an informed decision.

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Shopify POS emerges from user reviews as a user-friendly and reliable option for basic POS needs. Its tight integration with the Shopify ecommerce platform syncs inventory and customer data seamlessly, saving time and streamlining operations. Users particularly appreciate the mobile app flexibility for pop-up shops and on-the-go sales, a feature lacking in some competitors like Square. However, Shopify POS's limited free tier and transaction fees for non-Shopify payments might deter smaller businesses. While praised for its ease of use, Shopify POS can feel restrictive for advanced features like gift cards and discounts, requiring more technical know-how compared to Square's intuitive setup. Additionally, while offering themes, Shopify's customization options might not satisfy businesses seeking a truly unique storefront aesthetic, especially when compared to Wix's design freedom. Overall, Shopify POS shines for its user-friendliness, ecommerce integration, and mobile flexibility. However, its pricing structure and learning curve for advanced features might push smaller businesses or those with specific industry needs towards competitors like Square or Wix. Ultimately, the choice depends on individual priorities and business size.

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Screenshots

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