Asana Reviews & Pricing

by Asana | Founded 2008, San Francisco, CA

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What is Asana?

Industry Specialties: Serves all industries

Asana is a cloud-based project management platform designed to help teams of all sizes manage and organize projects with customization, automation, AI and collaboration. Users can build custom workflows, templates and tasks, and visualize projects in multiple ways, including list, timeline, calendar, Kanban and Gantt views.

You can also build and trigger automation rules when tasks are moved or status or priority is changed. Stay aligned with goals, locate risks and hit project deadlines with reports and collaboration tools. Connect with other solutions using its open API and native integration with dozens of apps.

Our Research Process for Asana

Taking software at face value for a product page review is so passe. Luckily, with a little help from my company’s email address, I got a free trial of Asana’s Advanced plan for 30 days.

I set up a dummy project for content creation, complete with the stages and automations we currently use, so I’d have a more apples-to-apples comparison of a real-world project.

Additionally, I tested some “standout” features our researchers suggested and investigated the pros and cons users mentioned on review sites.

To learn the ropes, I visited the help center, watched demo videos and scoured Reddit for shortcuts. This webpage is the result of a week of dedicating all my working hours to living and breathing Asana.

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User Sentiment

Based on 27379 reviews:

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Product Screenshots and Videos

Asana Pricing

Based on our most recent analysis, Asana pricing starts at $11 (Per User, Monthly, Freemium).

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Starting From: $10.99
Pricing Model: Per User, Monthly, Freemium
Free Trial: Yes, Request for Free

Training Resources

Asana is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Asana:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Asana Benefits and Insights

Why use Asana?

Key differentiators & advantages of Asana

Use Asana AI: Leverage AI in your project management strategy by using AI studio to draft workflows and create custom charts. Summarize your project and tasks using AI and use draft with AI to view next steps and actions. I drafted a project update by clicking on the Set Status tab and selecting “Draft update with AI.” After setting a status and date range, I also added an extra custom heading. The final product was comprehensive and easy to edit, which is great if you find staring at a blank page can be a stumbling block.
Create Tasks via Email: Make it easy to create tasks on the go by sending an email to your project email with all the details you need. I found the email associated with that project by clicking on the project dropdown and selecting import and then email. After that, I copied the email address and pasted it and added my email so I’d be the assignee, filled out the subject as the task name, added an additional description in the body and sent it. Like magic, the task showed up with all the details I wanted – 10/10, would recommend.
Set Up and Implement Custom Templates: Save time by creating your own custom cards and projects and converting them to templates or choosing from the built-in project templates. Click on the Customize button to add task templates and custom fields. I added a new article template with a relative start date, dependency and custom field for the editor and team.
Collaborate with External Users: Stay in sync with clients and suppliers by creating guest accounts and inviting them to access specific tasks and projects. I could invite users with a different email domain name and set access permissions like admin, editor, commentator or viewer in the invite.

Industry Expertise

Asana is used by over 30,000 paying customers across 192 countries, and 45% of its clients are located outside the U.S. The companies that have implemented Asana range from SMBs to enterprises across industries that include retail, hospitality, government, financial services and the nonprofit space.

Asana Reviews

Average customer reviews & user sentiment summary for Asana:

27379 reviews

89%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Asana reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

User Friendly: Reviewers appreciated that the system is easy to use and intuitive with a clean UI, even if you’re new to projects.
Overall Functionality: Workflows and automation, task management and collaboration are everything you’d look for in a project management system, according to users.
Customization: Users liked the customization options for unique team needs, projects and workflows.

Cons

>Cost: Users mentioned Asana’s paid plans were too expensive for smaller businesses making it difficult to upgrade from the limited free version.
Set-Up: Getting started can be overwhelming with so many customizations and task options. Users said you may need extra time to implement it effectively.
Advanced Features: Reviewers noted some features like AI, advanced project views, resource management and multiple task assignees require expensive plan upgrades.

Researcher's Summary:

Asana is a work management platform designed to help users organize and streamline operations with a user-friendly, customizable interface, automation and AI. Key features include the ability to create custom fields, deadlines, and subtasks, utilize various project views like Kanban boards and timelines, and leverage AI for summarizing tasks and drafting workflows. During my test of the software, I liked how easy it was to create a task by email and create project and task summaries using their AI tool.

Customization was also a win. I built a task template for my Content Creation project with custom fields, relative due dates, assignees and a bulleted checklist. However, head’s up, adding task templates to existing tasks requires creating a new task with the template and merging it. Hands down, workflow management was one of my favorite parts of testing Asana. Adding in new sections (without having to go to the list view) and creating custom rules for transitions with a little help from their version of prompts was a breeze.

Collaboration is another plus, with in-card comments and mentions, an inbox, group and individual messaging in platform and guest accounts with custom permissions for external users.

On the downside, if you don’t have access to a free trial of the paid version (like I did), the free version may not be as effective. You won’t be able to access AI features, certain project views and resource management. The setup also isn’t exactly intuitive, and you may need training plus multiple visits to the help center to conceptualize your project and pick the right template.

Overall, Asana is a fantastic all-in-one project management solution for users looking for a flexible tool with AI assistance and don’t mind springing for one of the paid plans.

Key Features

Task Management: Create tasks with custom fields, deadlines, tags, subtasks, dependencies and descriptions during setup, adding tasks to the section you want when you create your first project or forwarding an email to [email protected]. Save time by converting your custom tasks into a template you can apply to new tasks and using AI to summarize tasks and draft subtasks. Switch between list, board, timeline, calendar and Gantt views to optimize visualization and drag-and-drop tasks between sections.
Project Planning and Scheduling: Kick your projects off with a plethora of templates ranging from product rollouts to hiring pipelines, or import your project from a spreadsheet. Convert tasks into milestones on the card and add details about why it’s a milestone. Add tasks to multiple projects and organize strategic initiatives by creating a portfolio where you can track the updates of all your projects.
Resource Management: Keep track of what’s on everyone’s plate by switching to the workload view. Drag and drop tasks to manage timelines and assignees and assign custom values like hours or points to tasks to accurately factor in employee effort.
Sprint Management: Hit the ground running by applying the sprint template to a new project. Add custom fields, use the timeline tab to map out sprint tasks and deadlines and set start and finish dates in the project view.
Collaboration Features: Add updates, questions and notes into the description. Comment on cards with mentions, files, lists, code blocks and even AI assists. Send messages directly to individuals or teams using the inbox. Keep your clients in the loop by creating guest accounts and sharing specific tasks and projects with them.
Reports and Insights: Tap into a bird’s eye view of your project by clicking on the dashboard tab where you can monitor overdue, complete and incomplete tasks and burnup charts and create custom charts with their AI tool. Visit the reporting tab to view trends, progress, resourcing and work health.
Custom Automations and Workflows: Build a workflow that’s a perfect fit for your project in the workflow tab by adding sections for each step in the process with custom transitions and rules when tasks are moved. Add custom automations and rules from scratch, use the options provided as a starting point or get a helping hand from the AI studio. Check out the automations we built in depth below.

See It In Action: Workflow Management

An asana is a posture or a pose in yoga. I wanted to see if Asana could help ease my mind while aiding my workflows. Things started off strong — I liked that I didn’t need to hunt around for the workflow tab. It was right there with the different views (big win).

Once I clicked on Workflow, it was straight into it. I set up a workflow I was familiar with – content creation stages. A big plus for me, is that I could add sections straight into the workflow tab instead of switching to another view or tab and adding stages. The semi-translucent options below also give you an idea of where to start with your workflow instead of just going in blind and trying to build in your head from scratch.

I started off with my favorite workflow rule, the status change to On Hold. The second part of the flow was a little confusing because instead of the first part acting as the trigger (like I’d wrongly assumed), I had to add the trigger in the second part (essentially the same information) as the check.

After I sorted out my blunder, I added a comment for accountability that tagged the assignee by clicking on the plus side at the bottom right. It was easy to add another action to remove the due date, so it didn’t mess up reporting by clicking on the handy “add another action” plus sign.

On to the test! I dragged and dropped the card from In Progress to On Hold using the Kanban board view and waited with bated breath to see if my automation ran. Immediately, I saw a pop-up in the left bottom corner of the screen, “rule running.” I checked the activity, and ta-da it worked swimmingly. As an added plus, I automatically received an email since I was the card assignee.

Using the same steps I created transitions for each section with different rules like adding a collaborator when it gets to the editing section. Tweaking the rules or deleting them was a breeze using the Customize button.

I actually(?) enjoyed creating workflows and automations with Asana. It was extremely straightforward and didn’t involve any code (phew). Although they didn’t have automation templates, I felt like I didn’t need them as their prompts served the same purpose.

Cost of Ownership

Frequently asked questions regarding Jira pricing include:

Q: What pricing plans does Asana offer?

A: Asana has five pricing plans: Personal, Starter, Advanced, Enterprise and Enterprise+. The personal plan is free, but it’s limited to three project views and basic features. The Starter plan is $13.49 per user per month, while the Advanced plan starts at $30.49 per user per month. Pricing for the Enterprise and Enterprise+ plans are available on request.

Q: Is there a free version of Asana?

A: Yes, Asana offers a free forever plan that supports up to 10 users, three project views and basic reporting and workflows.

Q: Are there any discounts available for Asana?

A: Yes, Asana offers a 50% discount for eligible nonprofits and education users. Additionally, if you bill annually instead of monthly, you can get up to $5.49 off per user per month, depending on the plan you pick.

Limitations

At the time of this review, these are the limitations according to user feedback:

Desktop app lags occasionally.
Limited features with the free plan.
Learning curve.

Demo Resources

User Forums: Connect with fellow users and Asana Ambassadors in English, Japanese, German, Portuguese, French and Spanish, receive updates and attend community events.
Asana Academy: Complete courses, attend live training and earn specialist certifications.
Help Center: Get started with intro articles, watch video tutorials, search for topics you need help with and access how-to tips.