HootSuite Reviews & Pricing

by Hootsuite | Founded 2008, Vancouver, Canada

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What is HootSuite?

Industry Specialties: Social Media, Marketing, Digital Marketing, Finance, Government, Healthcare, Higher Education, Real Estate, Legal

Hootsuite, a social media management platform, empowers users to oversee multiple social media accounts from a centralized hub. Its array of features encompasses scheduling posts, tracking analytics, and fostering follower engagement. Catering primarily to businesses and organizations striving for effective social media management, Hootsuite offers user-friendly tools that simplify the complexities of social media marketing.

Notable advantages include its intuitive interface, comprehensive feature set, and cost-effective pricing structure. Plans commence at $29 per month, rendering it an attractive option for budget-conscious entities. Hootsuite's popularity is evidenced by its widespread adoption among diverse businesses and organizations, including industry giants like Coca-Cola and Nike.

While Hootsuite garners praise for its ease of use and affordability, it's essential to acknowledge that alternative social media management platforms exist, each presenting unique strengths and weaknesses. Discerning users often compare features, pricing models, and user experiences to determine the optimal solution aligned with their specific requirements.

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User Sentiment

Based on 6045 reviews:

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HootSuite Pricing

Based on our most recent analysis, HootSuite pricing starts at $99 (Monthly).

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Starting From: $99
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

HootSuite is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for HootSuite:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

HootSuite Benefits and Insights

Why use HootSuite?

Key differentiators & advantages of HootSuite

User-Friendly: It’s easy to create immediate or scheduled posts using the point-and-click interface. Upload media files or choose from a built-in library.
Time Savings: Publish a post to multiple networks at once rather than doing each individually.
Effective Advertising: Automate ad solutions in one place as well as create and launch simple campaigns quickly. Teams can collaborate directly from Hootsuite Ads.
Improved Social Reach: Securely share content to boost social reach with scalable advocacy solutions. The clean mobile-first environment also boosts employee management.
Better Market Understanding: Gain improved insights from organic and paid social media content with social analytics. Customized dashboards help understand what drives conversions, leads and sales. Connect with Adobe Analytics and other BI tools as well.
Real-Time Social Analytics: Stay up-to-date with information about competitors, measure risks and opportunities, and set alerts for unusual spikes in volume or brand sentiment.
Accessibility: Easily manage and maintain a social media presence by refining content and handling the content schedule on the go, from any device.
Integration: Seamlessly integrate with third-party tools like Salesforce, Zendesk, Canva, Adobe, Brandwatch, Panoramiq Multiview, Talkwalker and more for effective brand management.

Industry Expertise

HootSuite is a comprehensive tool designed for social media managers, marketers, and businesses aiming to streamline their social media management processes. Its industry expertise lies in providing solutions for scheduling posts, analyzing social media traffic, and engaging with audiences across multiple platforms. This makes it particularly suited for professionals and organizations looking to enhance their social media presence, engage with their audience more effectively, and analyze the performance of their content across different social media channels.

HootSuite Reviews

Average customer reviews & user sentiment summary for HootSuite:

6045 reviews

83%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of HootSuite reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Planning: All users who mention scheduling of posts noted that the ability to plan posts ahead of time is the key benefit of this solution.
Monitoring: The solution offers easy capabilities for analysis, according to all reviews referencing this aspect.
Multiple Accounts Access: All users referring to this element noted the ability to access different social media accounts from one platform as an important advantage.

Cons

Instagram: The product doesn’t offer many tools to integrate well with Instagram, according to all the users who mention this aspect.
Glitches: All reviews about downtime and bugs noted that the solution is prone to glitchy behavior.
Learning Curve: All users talking about setup and implementation reported that the product takes some time to get used to.

Researcher's Summary:

HootSuite helps businesses of all sizes manage their social media presence from one convenient platform. It allows users to schedule posts, track analytics, and engage with followers across multiple social media platforms. HootSuite is praised for its user-friendly interface and comprehensive features, making it a popular choice for businesses looking to streamline their social media management. However, some users find the pricing to be on the higher side, especially for larger teams or businesses with extensive social media needs. Additionally, while HootSuite offers integrations with various tools, it may not have the same level of integration with other marketing automation platforms as some competitors, which could be a drawback for businesses with complex marketing workflows.

HootSuite's strengths lie in its ease of use, scheduling capabilities, and analytics tools. Users appreciate the ability to schedule posts in advance, ensuring a consistent social media presence. The platform's analytics provide valuable insights into audience engagement and campaign performance, allowing businesses to optimize their social media strategies. HootSuite's ability to manage multiple social media accounts from a single dashboard is a significant advantage, saving time and effort for social media managers. Compared to similar products like Sprout Social and Buffer, HootSuite offers a wider range of features and integrations, making it a more comprehensive solution for businesses with diverse social media needs. However, Sprout Social is often lauded for its superior customer support and user interface, while Buffer is known for its affordability and simplicity. Ultimately, the best choice depends on the specific requirements and budget of each business.

HootSuite is well-suited for businesses of all sizes, from small startups to large enterprises. Its scalability and flexibility make it adaptable to different social media strategies and team structures. For businesses looking to improve their social media efficiency and gain valuable insights into their audience, HootSuite is a powerful tool that can help them achieve their social media goals. However, it's essential to consider the pricing and integration options before making a decision. Businesses with extensive marketing automation needs may want to explore alternative platforms that offer more robust integrations. Overall, HootSuite remains a leading social media management platform, providing businesses with the tools they need to succeed in the ever-evolving social media landscape.

Key Features

Content Creation: Create, curate, review and publish content seamlessly from a single dashboard. Efficiently develop media-rich content and streamline post scheduling with Auto Scheduler for a strong social media presence.
Audience Engagement: Monitor trends and post performances across profiles and manage customer messages from different networks in a single stream with Hootsuite’s Inbox. Efficient chatbots respond to straightforward audience inquiries quickly.
Advertise: Leverage tools to create and manage ad campaigns with ease.

Boost organic Facebook content with the Hootsuite Composer.
Promote organic posts as Sponsored Content ads to target audiences on LinkedIn.
Oversee campaigns, review results, collaborate and launch creative campaigns with Hootsuite Ads.

Monitoring: Understand key topics, track post performances and brand mentions, and monitor competitor activities from a single dashboard. Hootsuite Insights provides an instant overview of online conversations in real time.
Analysis: Customizable reports enable setting and monitoring performance benchmarks. Calculate the real return on social media investment using Hootsuite Impact.

Limitations

These product drawbacks, based on user feedback, are accurate at the time of this review:

No thumbnail and summary previews on Facebook sometimes.
Instagram data is limited.
Unable to set up multiple Tweets with the same post.
Custom URL shorteners are pricey.

Suite Support

Email: No info. However, there’s live chat in-platform and users can Tweet @Hootsuite_Help for support. 24/7 chat support available.

Phone: Not specified.

Training: Hootsuite Academy offers free online courses and certifications and users can visit the help center for step-by-step guides. Both options are accessible from within the app. Webinars, a resource library, blogs are also available.

Tickets: Not specified.