Epsilon Reviews & Pricing

Key Features

• Extended Data Solutions: Helps interact and engage with people based on their interests. Extends data independence with an online data dictionary, audience recommendations and custom data requests. Also offers an understanding of relevant cultivated and captured data for business development. 
• Protected Publisher Identity: Monetizes connections and protects the privacy of the publishers, adding to earning potential without hassle. A first-party cookie solution helps identify users directly. 
• Customer Insights: Target, convert and retain customers with the help of analysts and consultants who analyze data and offer support via methodologies, profiles, models, segments and strategies. 
• Epsilon Agency: Develops long-term brand strategies, creates and launches creative campaigns, and builds custom media marketing programs that assist in brand campaigns. Helps meet results with end-to-end solutions paired with data-driven strategy. 
• Enhanced Digital Experience: A Return On Marketing Investment model produces measurable results, revenue and performance. Technology integrations aids analysis, strategy development and the customer experience. 
• Strategic Consultation: Offers deep industry experience and expertise with technologies, data, analytics, digital and business transformation across various industries. These insights help execute digital-driven marketing strategies. Provides actionable roadmaps, recommendations, thought leadership, benchmarks and robust measurement to help achieve business goals. 
• Marketing Expertise: Assembles marketing operations and offers data, creative, content and analytics to develop, execute, orchestrate and integrate channels. Creates cutting-edge engagement, acquisition and loyalty programs to help build brand visibility. 

PeopleCloud Also Offers:

• Prospects: Identifies triggers, analyzes needs, powers multichannel attributes with touchpoints and achieves campaign goals. Aligns first- and third-party behavior and marketing interactions to a dedicated individual ID that helps identify leads and requirements. 
• Digital Media Solutions: Delivers relevant messages and observes real-time behaviors and preferences. Offers customer retention, acquisition, partner cross promotion, actions and location-driven campaigns. 
• Customer: Identifies customers online and offline to offer personal level insights for over 200 million users, along with a multichannel view and transparency across channels. Covers various steps such as data hygiene, verification and activation, eliminating the need of a customer data platform (CDP). 
• Loyalty Program: Increases brand loyalty by facilitating meaningful experiences that add value for customers. 
• Messaging: Personalized messaging through relevant channels increases campaign revenue, improves campaign outcomes and boosts conversion rates. Helps leverage data and reach customers based on where they are using multichannel targeting. Offers site tagging for inputs based on real time customer actions. 
• Discovery: A user-friendly interface makes data exploration easy. Includes a global framework for first, second and third party data enrichment, a suite of products, AI-driven data, and data fidelity. 

Limitations

•  System is outdated. 
•  Doesn’t offer complete automation for reporting. 

Suite Support