Aprimo Benefits and Insights

Why use Aprimo?

Key differentiators & advantages of Aprimo

Manage Content in Any Format: Control content using popular and configurable file formats, asset upload and download, versioning, sharing, taxonomy and metadata. Identify, download and distribute custom-built files and add preview images in 2D.
Streamline Articles: Browse, search, create and manage articles, reusing and tailoring articles into other formats like documents, articles and snippets across multiple marketing channels. Update reference materials and legal disclaimers.
Search Assets: Find and navigate assets with configurable filters, as well as enterprise, multilingual and advanced search support and options. Administrators can manipulate search results with optimization tools.
Manage Versioning: Track asset versions including localized and translated versions, where assets were used and changes made. Share assets in one click with recipients even without a DAM license.
Collaborate With Teams: Add teams to automated workflows, handle annotation tools and tasks, and help team members manage tasks. Manage resources, content calendars, and references and claims.
Get to Market Faster: Run content operations without the hassles of expensive, long and technical involvement.
Provide Feedback: Provide edits, feedback and vote for assets using content markup and annotation. Add supporting references and highlight claims as well.
Distribute Content: Distribute content across channels including local campaigns and measure performance, consumption and operations using BI-powered dashboards and reporting.

Industry Expertise

Forrester recognized Aprimo as a leading name in Marketing Resource Management and Digital Asset Management in Q1 of 2020.

Key Features

Digital Rights Management: Manage content digital rights and track when content was purchased, for how long it can be used and how. Integrates with Fadel for managing advanced rights.
Task Management: Use centralized task windows to manage reviews. View pending work items to manage content activities seamlessly, and monitor tasks due and deadlines with calendars.
Content Workflows: Comes equipped with predesigned content workflows for managing brand reviews, creative ideation, e-commerce reviews and creative reviews. Also includes configurable multi-stop parallel and iterative workstreams.
Content Analytics: Understand how customers consume and interact with content with embedded business intelligence, data visualization and reporting. Provides data about content timelines, budgets and resources along with performance data to help calculate accurate ROI.
Brand Portal: Find, share and search media assets, and highlight content. Serves as a single platform to view marketing and content activities.
Integration: Connect to other tools to manage delivery, personalization and presentation using Aprimo Connect. Integrate digital asset management into any content management ecosystem seamlessly.
Agile Project Management: Respond quickly to customer questions and queries and product issues with agile technologies and methods. Align workflow processes by visualizing work at various stages.
Project Management: Gives a single view of marketing activities to facilitate project planning. Provides campaign snapshots with Aprimo AI.
Artificial Intelligence: Helps manage daily tasks and the content life cycle seamlessly. Automate image repurposing and project management, optimize resources, and find assets easily.

Limitations

At the time of this review, these are the limitations according to user feedback:

Has a steep learning curve.
Customization is not easy.
Support may not always be helpful.

Suite Support

Email: Not available.

Phone: 1 877-794-8556 and 1 877-794-8556 (option 2) for U.S users. Country specific contact information is available on the website.

Training: Aprimo Academy has a host of training materials available on the website. Other resources like access to the partner community, developer resources and events.

Tickets: Login to the support portal.

Aprimo Reviews & Pricing

What is Aprimo?

#73