Optimizely Reviews & Pricing

Key Features

Content Cloud

• Content Management: Create a centralized repository of multimedia content, preview every update and change, and schedule publishing. 
• Editing Tools: Crop, rotate and resize images and videos. 
• Approval Workflows: 
  •  Give access to team members and editors, manage roles, and control access levels. 
  •  Design default workflows and combine them with bespoke custom sequences. 
  •  Provide approval links and preview portals to stakeholders. 
  •  Create multi-lingual and multi-site content with dependencies for specific channels, content assets and approvals from relevant teams. 
  •  Offers flexible task sequencing like adding viewers, reviewers, regular collaborators and more. 
• Layout Editing: Design detailed landing and product pages with inline text editing and drag-and-drop text and content blocks. 
• Search and Navigation: 
  •  Index information from every site, brand and catalog using the built-in crawler technology.  
  •  Streamline customer searches with autocomplete, faceted drill-down, type-ahead suggestions and more. 
  •  Use machine learning to analyze search terms and behaviors and improve results. 
• Recommendations: Automate product and content tagging, and define rules for automatic suggestions according to metrics like purchase history, behavior, click patterns and more. 
• Data Core Services: Consolidate datasets from disparate sources, create detailed customer profiles and integrate third-party BI software for in-depth analysis. 
• Project Management: Track progress, specify deadlines and receive real-time notifications about changes. 
• Built-In A/B Testing: Test and optimize entire customer journeys, landing pages or specific components like CTAs, payment providers and more. Offers testing features in the editing interface. 
• Targeting: Use the Visitor Groups feature to personalize content, banners and promotions based on customer profiles or segments. 

Commerce Cloud

• Shopping Cart: Create a connected checkout experience without external redirections. Customers can add items to their cart, save wishlists and continue later. 
• Order Management: Get a centralized view of orders coming through every channel and route them to convenient locations with a few clicks. Promotes third-party connections for shipping, warehousing, fulfillment and more. 
• Product Information Management: 
  •  Configure rules for automated product data importing and tagging. 
  •  Add multiple attributes to an item, create product variations and define taxonomies like parent/child relation, spare parts, accessories and more. 
  •  Create bundles and category trees, and map logic for exceptions. 
  •  Generate multi-lingual catalogs and showcase personalized content based on customer location. 
• Analytics: Track business-specific KPIs and use visualizations to stay on top of operations. 
• Multi Branding: Manage multiple websites and maintain consistent brand experience and corporate policies. 
• B2B Commerce: Offer B2C buying experiences like self-checkout, order tracking, search and navigation, and more. 
  • Quotations: Accept multiple currencies and configure rules for global quoting. Customers and sales representatives can request, accept and convert quotes into orders through an interface. 
  • Pricing Engine: Use a pre-defined price matrix or configure personalized contract pricing, cost-plus pricing, override price, discount structures and more. 
  • Lists Management: Collaborate with customers and allow them to quickly reorder by accessing order history through a centralized list. Upload orders via spreadsheets. 

Intelligent Cloud

• Web Experimentation: Track customer sentiments, run multivariate tests and design customer-responsive frontends. 
  • Testing: Define audience group and perform multiple A/B experiments on the same page. 
  • Performance Edge: Use native CDN purpose-built for dynamic A/B testing and perform large-scale experimentations without affecting website performance. 
  • Visual Editor: Offers intuitive drag-and-drop tools to customize experiments. 
  • Targeting: Trigger responses to real-time behavior like cart abandonment and category affinity. Use machine learning to create rich customer profiles based on keywords. 
  • Program Management: Offers tools for ideation, collaboration and reporting. Create projects, assign teams and prioritize tasks. 
  • PWA Studio: Create dynamic content for mobile and IoT devices. 
  • Analytics: Use sequential testing and visualization tools to track KPIs and make statistical decisions. 
• Feature Experimentation: Define granular audience segments based on various criteria and test unique features on a specific segment. Control rollouts by decoupling code deployment from actual releases to reduce risks and optimize release strategies.

• Mobile App Testing: Configure networking, logging, exceptions and extensions to perform multiple tests on any part of the app. Offers open-source SDKs for automated app updates without App Store or Google Play Reviews. 

• Omnichannel Experimentation: Invite customers to set up an account and generate user ID to experiment and deliver personalized experiences across channels like web, mobile and TV app, IoT devices and more. 

• Targeted Rollouts: Use filters and attributes to define audience and control feature visibility. 

Approach to Common Challenges

• Control Costs: Selectively deploy modules based on business needs and pay only for the required features.
• Design Engaging Experiences: Editors can design differentiated customer experiences with a flexible interface, drag-and-drop tools and multi-language SDKs.
• Reach Customers Everywhere: Launch multiple branded storefronts for omnichannel commerce, including marketplaces, social networks, mobile apps, IoT and VR/AR devices, and more.
• Streamline Marketing Efforts: Strike a balance between global brand presence and targeted marketing with localization tools like tiered pricing, segmented campaigns, 1:1 email marketing and more.
• Adopt a Data-Driven Approach: Launch different versions of features or products simultaneously and track their impact on key metrics.
• In-Depth Personalization: Respond to customer demands using targeted messaging and personalized offers. Recommend relevant content based on customers’ interests.
• Custom Integrations: Access the marketplace for third-party connections with analytics and accounting software, BI, CRM, ERP, payment processors, chatbots, and more.

Cost of Ownership

Limitations

• It doesn’t let you manage multiple inventory locations.
• The platform doesn’t support contract-based pricing.
• It doesn’t offer a mobile app.

Training Resources

• Onboarding Support: Receive personalized assistance and guided onboarding to get started with Optimizely and achieve faster results.
• Academy: Expand your knowledge and skills with tailored training programs and certifications in experimentation, web development, REST API, A/B testing and more.
• Premium Support: Get priority access to a support team dedicated exclusively to your business at a cost. Receive assistance for critical issues and personalized guidance.
• Community: Connect with other Optimizely users, share experiences and learn from their successes. You can also contribute to the development of new solutions by joining the user research community.
• Documentation: Comprehensive user guides help you easily find answers and troubleshooting tips to maximize the platform’s potential.
• Expert Services: The vendor offers consultancy services to align resources, achieve faster time-to-market and boost ROI.

FAQs