Adobe Commerce Reviews & Pricing

Key Features

• Omnichannel Marketing: Sell to businesses and consumers on multiple channels, expand into new geographies and create a consistent brand experience across all fronts. Offers 150 language packs and regional extensions. 
  • Multi-Branding: Manage more than one brand, set location-specific business strategies and pricing structures, market product catalogs based on audience, and customize the checkout and fulfillment process. 
  • Website Builder: Add images, videos and banners, drag-and-drop content positions, edit text inline, and adjust the layout. Design content updates to respond in real time to customer behavior. 
  • Progressive Web Application (PWA) Studio: Use various performance optimizers and design strategies to load content faster on any network and deliver it to all devices. 
  • Content Staging: Preview updates, save changes and track the impact of each update with a timeline dashboard. 
  • Headless Commerce: Design customer experiences across any touchpoint, including single and multi-page web apps, mobile apps, IoT devices, and VR and AR. 
  • Amazon Sales Channel: Offers an extension to sell on Amazon and access every feature of Sell On Amazon. 
  • B2B Commerce: Clients can use their portals to set up multiple buyers, specify roles and permissions, set approval roles, track quotes, and manage credit. Buyers can preset requisition lists, set order placement rules and buy on credit. 
• Search Bar: Quickly find documents and data across the platform with a few clicks. 
• Inventory Management: Manage inventory across multiple locations and sales channels: 
  • Sourcing: Design an algorithm to automate product sourcing based on distance and priority. Add extensions for further sourcing customizations. 
  • Stock Tracking: Maintain an accurate picture of retail stock across every store and warehouse, and avoid stockouts and backorders. Automatically update inventory once a product is delivered or canceled. 
• Fulfillment: Connect to shipping carriers and offer various fulfillment options, including buy-online-pick-up-in-store, curbside pickups and more. 
  • Order Routing: Customers can choose their ideal fulfillment option and route orders to convenient locations. 
  • Ship From Store: Quickly deliver from the nearest store instead of a central warehouse by connecting each store’s POS with the platform. 
• Customer Experience (CX): Acquire new customers and retain existing ones by personalizing experiences from discovery to delivery. 
  • Customer Segmentation: Deliver personalized experiences by showcasing tiered pricing, promotions and content to customers according to their location, gender, wish lists, order history and more. 
  • Personalized Recommendations: Use Adobe Sensei AI to suggest relevant products according to the shopper’s history, searches, trends and other criteria. Offers a set of recommendation algorithms based on the shopper, item, contextual popularity and more. Doesn’t require page tagging and manual analysis. 
  • Customer Account Management: Customer service representatives can get a real-time view of global inventory, access centralized order information, and generate return and refund processes quickly. 
• Data Handling: Store data in one location and access it from anywhere. 
  • Warehousing: Keep business data in the vendor’s cloud infrastructure and control syncing of systems and datasets. Import supplementary data with .CSV and spreadsheet uploads. 
  • Business Intelligence: Provides dashboards to track key metrics like average order value, customer lifetime, retention rates and more. Use the dynamic scatter and bubble graph to plot more than two values and create unique visualizations. 
  • Reporting: Access a library of report templates, customize and standardize business-specific metrics, and schedule periodic report generation. 
• Commerce Financing: Leverage partnership with Wayflyer to apply for revenue-based funding when required. 

Approach to Common Challenges

• Scale Easily: Maintain flexibility with the cloud-based, headless eCommerce platform. Integrate new technologies and channels according to expectations and requirements.
• Design Unique Front-Ends: Choose a template to launch a traditional storefront or design mobile-optimized websites using various functionalities.
• Handle Everything in One Place: Manage every brand website, B2B and B2C sales channel, and marketplace from a unified dashboard.
• Adopt a Data-Driven Business Approach: Enhance segmentation, fine-tune marketing efforts and identify profitable customers by tracking key attributes across the customer lifecycle like browsing habits, shoppers’ channel usage and other insights.
• Enhance Customer Experience: Offers intelligent and personalized recommendations with AI-driven pattern recognition. Customers can quickly navigate through catalogs using the search bar and unique filters. Curate app-like experiences for customers visiting through mobile devices with PWA studio.
• Ensure Peace of Mind: Maintain a secure environment via a PCI-compliant level 1 solution provider. Create SSL-certified websites with CDN and DDoS protection from layer 3 to 7. Offers additional security through Fastly’s cloud-based web application firewall.
• Custom Integrations: Access the marketplace to connect with other Adobe products and third-party software. Offers extensions for marketing, payment processing, security, accounting, fulfillment and site optimization.

Cost of Ownership

• Edition: The chosen edition (Adobe Commerce Cloud, Adobe Commerce On-premise or Magento Open Source) significantly impacts the cost.
• Hosting: For cloud-based options, hosting costs are typically included in the subscription. However, on-premise installations require investments in servers, network equipment and IT personnel for maintenance.
• Customization: The extent to which you need to customize Adobe Commerce to match your business requirements affects development costs. Building custom features, integrations or design elements can significantly impact TCO.
• Integrations: Connecting Adobe Commerce with other systems, such as ERP, CRM or marketing automation platforms, often involves integration costs, either through custom development or pre-built connectors.
• Support and Maintenance: The vendor provides consultancy service experts for quick and efficient product implementation. Its premium support plan, available at an extra cost, offers a designated team of representatives for support throughout the business’s association with the vendor.

Q. How does the cost of Adobe Commerce compare to other eCommerce platforms?

Limitations

• The platform has a steep learning curve.
• The API is tough to customize without help from vendor-sponsored developers.

Training Resources

• Experience League: Access a learning hub that provides personalized lessons curated by Adobe experts. It’s a global community of learners and teachers, offering opportunities to connect with like-minded individuals and share knowledge.
• Product Documentation: Comprehensive documentation is available to guide users through the platform's features and functionalities. This resource covers topics such as installation, configuration, customization and best practices.
• Managed Services: Adobe offers managed services to handle specific aspects of platform management, such as hosting, security and performance optimization. It can be beneficial for businesses that lack in-house expertise.
• Community: The Adobe Commerce community brings together users, developers and partners to share knowledge, best practices and solutions. This platform fosters collaboration and allows businesses to learn from others' experiences.

FAQs

• Adobe Commerce Cloud is a SaaS platform hosted by Adobe. The vendor manages the maintenance and security and offers you access to the platform from anywhere with internet access.
• Adobe Commerce On-premise requires self-hosting, and you must manage the platform infrastructure to keep up with trends and advancements. It’s a more scalable and flexible option than cloud-hosted solutions, as you have proprietary rights over the software code and can configure it to meet your exact needs.
• Magento Open Source is a free, open-source version with limited support and features compared to commercial editions. However, you get all the tools to build a personalized eCommerce platform for your operations.