Austin, Texas July 18, 2024 — Software selection firm SelectHub announced the launch of its cloud marketplace along with the hiring of Beshoy Armanuos as Vice President and General Manager. Beshoy brings experience as a platform leader with a strong track record of leading go-to-market execution and accelerating net-new customer acquisition programs.
Beshoy will spearhead the commercial success of the SelectHub Marketplace. In this capacity, Beshoy will lead sales development, account management, and sales engineering teams. The SelectHub Marketplace will ensure the completeness of vision for SelectHub to empower software buyers with a more streamlined experience to evaluate, procure, deploy, and run their software of choice with the help of the SelectHub Marketplace team.
Most recently, Beshoy spent 8 years at Ingram Micro, a $55B technology distribution company, where he led application modernization strategy. Prior to that, he led strategy for the core marketplace commerce business that powered the world’s largest telecom and systems integrator cloud marketplaces. Beshoy has in-depth expertise in building and running multi-million-dollar marketplaces that can help scale the growth of software and cloud-led multi-channel businesses jointly with Independent Software Vendors and Cloud Service Providers.
“I am excited to join SelectHub’s mission in making it truly easier for companies to find and run the software that makes the most sense to their business,” Beshoy said. “The market is very fragmented for software buyers. Imagine companies having to spend months evaluating multiple software products, and when they finally realize they are ready to decide, they are immediately bombarded with the challenge of finding the right delivery partner that can help deploy and run their software of choice,” he added. “The new SelectHub Marketplace will help customers with a better consolidated experience to compare, buy, and run their software of choice with the help of the SelectHub team, all in one place.”
“We are excited to have Beshoy onboard!” said Venkat Devraj, SelectHub’s CEO. “Beshoy comes to SelectHub with a wealth of experience running customer acquisition programs coupled with his background in building multi-vendor marketplaces. He will be one of the key players to help leverage our huge demand generation engine and proprietary software selection IP to build out an agile and user-friendly marketplace engine to serve customers at scale.”
“SelectHub’s Marketplace is a culmination of years of demand generation. This is the natural progression of our business model,” Venkat added. “We are always thinking of new ways to make it simpler and easier for customers to land the right software for their business. The SelectHub Marketplace will serve beyond just commodity software tools such as Microsoft’s M365 or Google Workspace. It will also extend to more complex software categories such as CRM, HRMS and ERP, with multiple vendors and products in each category to enable SelectHub to continue to operate as an independent and unbiased software evaluation and procurement platform for our customers. We are excited to inaugurate the next chapter of SelectHub’s growth with this expansion.”
About SelectHub
SelectHub offers a software selection management platform, along with contextualized research data, methodology and expertise that makes selecting software streamlined, agile, collaborative, and free of bias. SelectHub supports everything from initial research and requirements compilation to final vendor selection and price negotiation. Driven by data from detailed research and analysis, then validated from thousands of real-world selection projects, SelectHub shortcuts the selection process, ensuring more informed, accurate software purchase decisions. To learn more, please visit https://www.selecthub.com.
Contact:
Marcus Flemming
SelectHub
pr@selecthub.com