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What is iContact?

Industry Specialties: Serves all industries

iContact is an email automation and marketing tool geared towards small and medium-sized businesses running Windows, MacOS and Linux. It offers several standard features, with a distinct focus on email features and easy-to-use technology. These include templates, a drag-and-drop editor, automation, A/B testing, list segmentation and campaigns.

It also comes bundled with a handful of additional features to support marketing and sales activities, such as reporting, landing pages, sign-up forms and a free email lookbook.
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#17

iContact is ranked #17 in the Marketing Automation Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

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iContact Pricing

Based on our most recent analysis, iContact pricing starts at $9 (Monthly).

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Starting From
$8.50
Pricing Model
Monthly
Free Trial
Yes, Request for Free

Training Resources

iContact is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for iContact:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

iContact Benefits and Insights

Why use iContact?

Key differentiators & advantages of iContact

  • Automate Funnels: Streamline all levels of the marketing funnel, taking the work of a whole marketing team and automating it. 
  • Manage Subscribers: Easily access and manage contacts list, facilitating healthy relationships with the right leads. 
  • Boost Sales: Nurture leads and pass them along to sales with included CRM integrations. 
  • Unlimited Users: Onboard unlimited new users at no additional cost. 

Industry Expertise

Serves different industries including nonprofit, tourism, e-commerce, finance and real estate.

iContact Reviews

Based on our most recent analysis, iContact reviews indicate a 'great' User Satisfaction Rating of 86% based on 2227 user reviews from 5 recognized software review sites.

User satisfaction level icon: great

2227 reviews

86%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of iContact reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

  • Email Automation: Equipped with every essential feature, the tool enables quick email sending, keeping track of delivered mails, mass emails, marketing campaigns and more, according to 97% of reviewers referencing it.
  • Ease of Use: The system is easy to learn, understand and use, note 96% of reviewers referencing user-friendliness.
  • Templates: Almost 75% of reviewers mentioning templates report that well-designed, customizable templates help save time and auto-answer templates help deliver emails designed for all devices.
  • Interface: A clear, pleasant and clean interface is a benefit to 81% of reviewers who mention it.
  • Support: Every user mentioning this aspect notes that customer service is fast and attentive.
  • Feature-Rich: Features like A/B testing, automation, email subscriber entity management, multi-user accessibility and a drag-and-drop editor are a plus, in the experience of every user referencing them.

Cons

  • Cost: It has a high cost for the few tools offered, and it’s also expensive to use large volumes of data, according to almost 80% of users mentioning pricing.
  • Limitations: Every user talking about this aspect mentions limitations such as limited storage and email customization, difficulty in fixing mistakes, deleting files, adding contacts and spell check.

Researcher's Summary:

iContact provides email automation and marketing tools in an easy-to-use interface. It offers a wide range of features and offers a lot of options to make interesting designs and templates. It also has a prompt customer service team according to most reviewers. However, the pricing is on the higher side and there are certain limitations that prevent users from getting the most out of the solution. Overall, it has a lot to offer for email marketing, with use-friendly tools that are great for small and medium businesses, though there are more robust platforms available.

Key Features

  • Email Builder: A no-code interface is included, making it easy to build effective emails without any programming experience. 
  • Automatic Email: Running without user intervention, it can accurately deliver emails on time. 
  • Scalable Templates: Built to be delivered efficiently, effectively and to display correctly on mobile or desktop platforms. 
  • Time-Based Campaigns: Create and map out time-based campaigns in a short amount of time by utilizing multiple email templates and building platforms.  
  • A/B Testing: Test content performance and customer reception by splitting email campaigns into groups. 
  • Email Lookbook: Select from 55 prebuilt email designs, free of cost, that have been proven to generate high ROI.
  • List Segmentation: Send relevant and personalized emails using audience segmentation, increase subscription chances by creating and targeting audience lists based on defined conditions, and send dynamic content by incorporating merge fields into messaging. 
  • Reporting: Stay informed with updates about campaigns through dashboards, make informed business decisions with real-time reports, and track and analyze data using granular reports. 
  • Integrations: Integrates with major platforms such as Google Forms, HubSpot CRM, Salesforce, PayPal, Zoho CRM, WordPress, Zapier, Magento, Shopify, LeadsBridge and more. 
  • Sign-Up Forms: Create forms quickly using an easy interface and embed them on a website or business Facebook page.  
  • Salesforce Mass Email: Gain insights into campaign effectiveness through reports and dashboards, send personalized emails using templates, track opens and clicks, and explore customers’ response to email campaigns. 

Limitations

These limitations, based on user feedback, are accurate at the time of this review:

  •  Formatting is sometimes inconsistent in emails. 
  •  Managing subscribers is tricky when trying to work with people who unsubscribed by mistake. 
  •  Limited text formatting options. 
  •  Can’t drag graphics to a designated location or wrap text around a photo. 
  •  Building forms for reviews is limited and forms can’t be customized.

Suite Support

Two tiers of support available: Regular and Pro. Pro users get all the benefits of Regular plan, along with additional features such as email support.

mail_outlineEmail: Pro users can contact [email protected].
phonePhone: (877) 968-3996, Monday through Friday from 8 a.m. to 8 p.m. EST for Regular users. (877) 781-4847, Monday through Friday from 9 a.m. to 6 p.m. EST for Pro users.
schoolTraining: Not available.
local_offerTickets: Log in to account to send support tickets.

Cost of Ownership

License/Subscription Cost
  • Subscription-based pricing model: per user, per month
  • Cost varies based on the subscription plan
  • iContact Pro provides both monthly and annual subscription plans
  • The annual plan offers 15% discount for a 12 month pre-paid subscription
Maintenance Cost
  • Included in the subscription fee
  • Provides live customer support services, iContact Help Portal and Knowledge Base, the cost of which is included in the subscription fee
  • Contact Pro provides Premier Customer Support and API support services to the users. The cost is over and above the subscription fee
Installation/Implementation Cost
  • Setup fee and implementation cost is included in the subscription fee
  • Provides onboarding advice to end-users. The cost is included in the subscription fee
Customization Cost
  • The cost varies depending on the functional requirements added on. The add-ons could be inbox troubleshooting, custom in-depth reporting, API support, Salesforce Sync and Lead Scoring
Data Migration Cost/Change Management/Upfront Switching Cost
  • Cost varies depending on which legacy system is used (an older, proprietary system or disparate systems), amount of business and historical data to be migrated to the new system, intensity of data migration to the new system, complexity and availability of data migration tools
Recurring/Renewal Costs
  • Cost is equivalent to the recurring subscription fee, customization cost, type of training and premier support services chosen
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