HootSuite vs Ortto

Last Updated:

Our analysts compared HootSuite vs Ortto based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

HootSuite Software Tool

Product Basics

Hootsuite, a social media management platform, empowers users to oversee multiple social media accounts from a centralized hub. Its array of features encompasses scheduling posts, tracking analytics, and fostering follower engagement. Catering primarily to businesses and organizations striving for effective social media management, Hootsuite offers user-friendly tools that simplify the complexities of social media marketing.

Notable advantages include its intuitive interface, comprehensive feature set, and cost-effective pricing structure. Plans commence at $29 per month, rendering it an attractive option for budget-conscious entities. Hootsuite's popularity is evidenced by its widespread adoption among diverse businesses and organizations, including industry giants like Coca-Cola and Nike.

While Hootsuite garners praise for its ease of use and affordability, it's essential to acknowledge that alternative social media management platforms exist, each presenting unique strengths and weaknesses. Discerning users often compare features, pricing models, and user experiences to determine the optimal solution aligned with their specific requirements.

read more...
Ortto (formerly Autopilot) assists creators in crafting and managing their online presence by providing a platform for building personalized websites and online stores. This platform caters to content creators, artists, and entrepreneurs who aim to establish professional online identities. Its key benefits include ease of use, customizable templates, built-in online store functionality, and comprehensive analytics tools. Users find its drag-and-drop interface and intuitive design particularly helpful, while praising its ability to seamlessly integrate with social media platforms. Compared to other website builders, Ortto is lauded for its focus on user experience and creator-specific features. It offers competitive pricing plans ranging from monthly subscriptions to annual commitments, with options for various website traffic volumes and functionalities.

Pros
  • Easy to use
  • Customizable templates
  • Built-in online store
  • Comprehensive analytics
  • Seamless social media integration
Cons
  • Limited design flexibility
  • Fewer features than some competitors
  • Pricing can be expensive for high-traffic websites
  • Limited customer support options
  • Occasional bugs and glitches
read more...
$99 Monthly
Get a free price quote
Tailored to your specific needs
$509 Monthly
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • User-Friendly: It’s easy to create immediate or scheduled posts using the point-and-click interface. Upload media files or choose from a built-in library. 
  • Time Savings: Publish a post to multiple networks at once rather than doing each individually. 
  • Effective Advertising: Automate ad solutions in one place as well as create and launch simple campaigns quickly. Teams can collaborate directly from Hootsuite Ads. 
  • Improved Social Reach: Securely share content to boost social reach with scalable advocacy solutions. The clean mobile-first environment also boosts employee management. 
  • Better Market Understanding: Gain improved insights from organic and paid social media content with social analytics. Customized dashboards help understand what drives conversions, leads and sales. Connect with Adobe Analytics and other BI tools as well. 
  • Real-Time Social Analytics: Stay up-to-date with information about competitors, measure risks and opportunities, and set alerts for unusual spikes in volume or brand sentiment. 
  • Accessibility: Easily manage and maintain a social media presence by refining content and handling the content schedule on the go, from any device. 
  • Integration: Seamlessly integrate with third-party tools like Salesforce, Zendesk, Canva, Adobe, Brandwatch, Panoramiq Multiview, Talkwalker and more for effective brand management. 
read more...
  • Effortless website creation: Build a professional website without coding knowledge using Ortto's intuitive drag-and-drop interface and pre-designed templates. Create a website that reflects your unique brand and style in minutes.
  • Seamless online store integration: Sell your products and services directly through your website with Ortto's built-in e-commerce functionality. Manage inventory, process payments, and track sales all in one place.
  • Powerful marketing tools: Reach a wider audience and grow your online presence with Ortto's integrated marketing tools, including email marketing, social media integration, and SEO optimization. Get your content in front of the right people and convert visitors into customers.
  • Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior with Ortto's detailed analytics reports. Track website performance, understand your audience, and make data-driven decisions to improve your website and marketing efforts.
  • Scalability and flexibility: Easily adapt your website to your needs as your business grows with Ortto's flexible platform and upgradeable plans. Start small and add features as you need them, without having to rebuild your entire website.
  • Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs who want to establish a professional online presence. It offers features and tools that are tailored to your needs, such as portfolio galleries, blog management, and membership functionalities.
  • Seamless integration with third-party tools: Connect Ortto with your favorite third-party tools and services, including payment gateways, email marketing platforms, and social media accounts. Keep your workflow organized and manage everything from one central location.
  • High-quality customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
  • Affordable pricing: Ortto offers a variety of pricing plans to fit your budget and needs. Choose from monthly or annual subscriptions, and upgrade as your website grows. There is a plan to fit every budget, so you can start building your online presence without breaking the bank.
read more...
  • Content Creation: Create, curate, review and publish content seamlessly from a single dashboard. Efficiently develop media-rich content and streamline post scheduling with Auto Scheduler for a strong social media presence. 
  • Audience Engagement: Monitor trends and post performances across profiles and manage customer messages from different networks in a single stream with Hootsuite’s Inbox. Efficient chatbots respond to straightforward audience inquiries quickly. 
  • Advertise: Leverage tools to create and manage ad campaigns with ease. 
    •  Boost organic Facebook content with the Hootsuite Composer. 
    •  Promote organic posts as Sponsored Content ads to target audiences on LinkedIn. 
    •  Oversee campaigns, review results, collaborate and launch creative campaigns with Hootsuite Ads. 
  • Monitoring: Understand key topics, track post performances and brand mentions, and monitor competitor activities from a single dashboard. Hootsuite Insights provides an instant overview of online conversations in real time. 
  • Analysis: Customizable reports enable setting and monitoring performance benchmarks. Calculate the real return on social media investment using Hootsuite Impact. 
read more...
  • Drag-and-drop website builder: Create and customize your website with ease using Ortto's intuitive drag-and-drop interface. No coding required!
  • Pre-designed templates: Choose from a variety of pre-designed templates to get started quickly. You can customize these templates to create a website that is unique to your brand.
  • Built-in e-commerce functionality: Sell your products and services directly through your website without the need for a separate e-commerce platform. Ortto handles everything from inventory management to payment processing.
  • Email marketing tools: Create and send targeted email campaigns to your subscribers with Ortto's built-in email marketing tools. Track your results and see how your emails are performing.
  • Social media integration: Easily connect your website to your social media accounts and share your content with your followers. Ortto makes it easy to manage your social media presence from one central location.
  • SEO optimization tools: Optimize your website for search engines and improve your website's visibility in search results with Ortto's built-in SEO tools.
  • Detailed analytics reports: Track your website traffic and visitor behavior with Ortto's comprehensive analytics reports. Gain valuable insights into how people are finding your website and what they are doing once they arrive.
  • Membership functionalities: Create a members-only area on your website and offer exclusive content and discounts to your most loyal supporters.
  • Blog management tools: Start a blog and share your thoughts and ideas with the world. Ortto's blog management tools make it easy to create and publish blog posts.
  • Portfolio galleries: Showcase your work and talents with Ortto's beautiful portfolio galleries. Customize the layout and design to create a portfolio that is unique to you.
  • Mobile-friendly websites: Ensure that your website looks great and is easy to use on all devices. Ortto automatically creates mobile-friendly versions of your website.
  • Secure and reliable platform: Ortto is a secure and reliable platform that is hosted on Amazon Web Services. Your data is safe and secure with Ortto.
  • 24/7 customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
read more...

Product Ranking

#27

among all
Marketing Automation Software

#48

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

we're gathering data
75
we're gathering data
79
we're gathering data
62
we're gathering data
92
Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

HootSuite
Ortto
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 62 92 75 89 75 75 83 19 88 63 86 0 25 50 75 100
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
71%
0%
29%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
60%
0%
40%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
83%
0%
17%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
73%
0%
27%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
85%
0%
15%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
71%
0%
29%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
70%
0%
30%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
83%
0%
17%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
20%
0%
80%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
82%
9%
9%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
63%
0%
37%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
86%
0%
14%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
75%
0%
25%

User Sentiment Summary

Great User Sentiment 6045 reviews
Excellent User Sentiment 118 reviews
83%
of users recommend this product

HootSuite has a 'great' User Satisfaction Rating of 83% when considering 6045 user reviews from 4 recognized software review sites.

91%
of users recommend this product

Ortto has a 'excellent' User Satisfaction Rating of 91% when considering 118 user reviews from 3 recognized software review sites.

n/a
4.35 (12)
4.1 (2919)
n/a
n/a
4.59 (104)
4.3 (2516)
4.0 (2)
4.3 (81)
n/a
3.9 (529)
n/a

Awards

we're gathering data

Ortto stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Planning: All users who mention scheduling of posts noted that the ability to plan posts ahead of time is the key benefit of this solution.
Monitoring: The solution offers easy capabilities for analysis, according to all reviews referencing this aspect.
Multiple Accounts Access: All users referring to this element noted the ability to access different social media accounts from one platform as an important advantage.
Show more
User-friendly interface: Drag-and-drop interface and pre-designed templates make it easy to build a website without coding knowledge.
Seamless online store integration: Sell products and services directly through your website with built-in e-commerce functionality.
Powerful marketing tools: Reach a wider audience and grow your online presence with integrated marketing tools.
Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior.
Scalability and flexibility: Easily adapt your website to your needs as your business grows.
Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs.
Seamless integration with third-party tools: Connect Ortto with your favorite tools and services.
High-quality customer support: Get the help you need when you need it.
Affordable pricing: Ortto offers a variety of pricing plans to fit your budget.
Show more
Instagram: The product doesn’t offer many tools to integrate well with Instagram, according to all the users who mention this aspect.
Glitches: All reviews about downtime and bugs noted that the solution is prone to glitchy behavior.
Learning Curve: All users talking about setup and implementation reported that the product takes some time to get used to.
Show more
Limited design flexibility: May not offer enough customization options for users who demand a highly unique website design.
Fewer features than some competitors: Lacks certain features, such as advanced A/B testing or marketing automation workflows, compared to established platforms.
Expensive for high-traffic websites: Pricing plans can become expensive for businesses with high website traffic volumes, requiring frequent upgrades.
Limited customer support options: Users report limited availability and response times for customer support, especially with complex inquiries.
Occasional bugs and glitches: While uncommon, some users have reported experiencing occasional bugs and glitches within the platform.
Show more

HootSuite helps businesses of all sizes manage their social media presence from one convenient platform. It allows users to schedule posts, track analytics, and engage with followers across multiple social media platforms. HootSuite is praised for its user-friendly interface and comprehensive features, making it a popular choice for businesses looking to streamline their social media management. However, some users find the pricing to be on the higher side, especially for larger teams or businesses with extensive social media needs. Additionally, while HootSuite offers integrations with various tools, it may not have the same level of integration with other marketing automation platforms as some competitors, which could be a drawback for businesses with complex marketing workflows. HootSuite's strengths lie in its ease of use, scheduling capabilities, and analytics tools. Users appreciate the ability to schedule posts in advance, ensuring a consistent social media presence. The platform's analytics provide valuable insights into audience engagement and campaign performance, allowing businesses to optimize their social media strategies. HootSuite's ability to manage multiple social media accounts from a single dashboard is a significant advantage, saving time and effort for social media managers. Compared to similar products like Sprout Social and Buffer, HootSuite offers a wider range of features and integrations, making it a more comprehensive solution for businesses with diverse social media needs. However, Sprout Social is often lauded for its superior customer support and user interface, while Buffer is known for its affordability and simplicity. Ultimately, the best choice depends on the specific requirements and budget of each business. HootSuite is well-suited for businesses of all sizes, from small startups to large enterprises. Its scalability and flexibility make it adaptable to different social media strategies and team structures. For businesses looking to improve their social media efficiency and gain valuable insights into their audience, HootSuite is a powerful tool that can help them achieve their social media goals. However, it's essential to consider the pricing and integration options before making a decision. Businesses with extensive marketing automation needs may want to explore alternative platforms that offer more robust integrations. Overall, HootSuite remains a leading social media management platform, providing businesses with the tools they need to succeed in the ever-evolving social media landscape.

Show more

User reviews for Ortto paint a picture of a platform that prioritizes ease of use and creator-specific features. Many users praise its drag-and-drop interface and pre-designed templates, highlighting how these features allow them to build professional websites without coding knowledge. The built-in e-commerce functionality is also a significant draw, enabling users to sell products and services directly through their websites. Additionally, users appreciate Ortto's comprehensive analytics, which offer valuable insights into website traffic and visitor behavior. However, some users note limitations in design flexibility compared to competitors like Wix and Squarespace. They express a desire for more customization options to achieve truly unique website designs. Additionally, Ortto's lack of certain advanced features, such as A/B testing found in platforms like HubSpot, can be a drawback for users with more complex marketing needs. Despite these limitations, users generally agree that Ortto's focus on creators sets it apart from competitors. Features like portfolio galleries and membership functionalities cater specifically to the needs of artists, entrepreneurs, and other creative professionals. This makes Ortto a valuable tool for those seeking to establish a professional online presence and grow their creative endeavors. "Ortto has been a lifesaver for me. I'm not tech-savvy at all, but I was able to build a beautiful website for my photography business in just a few hours," says one user. "The pre-designed templates are fantastic, and the drag-and-drop interface makes it so easy to customize everything." Another user adds, "I love that Ortto integrates with all my favorite tools. I can manage my email marketing, social media, and even sell products directly through my website. It's all in one place, which is a huge time saver." However, some users also express frustrations. "I wish Ortto had more design flexibility. I'm starting to feel limited by the pre-designed templates," says one user. Another user adds, "Ortto doesn't have all the features that some of the other platforms offer. For example, I would really like to see A/B testing capabilities." Despite these drawbacks, users generally agree that Ortto's focus on creators is unique and valuable. "I've tried other website builders before, but Ortto is the only one that feels like it was made specifically for artists like me," says one user. "It has all the features I need to showcase my work and connect with potential clients." Ultimately, Ortto seems to be a well-liked platform for creators who prioritize ease of use and creator-specific features. While it may lack some advanced functionalities compared to competitors, its strengths in user experience and focus on creators make it a viable option for many.

Show more

Screenshots

Top Alternatives in Marketing Automation Software


ActiveCampaign

AWeber

Brevo

Constant Contact

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketing Cloud Account Engagement

Marketo

Omnisend

Ortto

Sendinblue

SharpSpring

Zoho Marketing Automation

Related Categories

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings