Bronto vs Sugar Market
Last Updated:Our analysts compared Bronto vs Sugar Market based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.
Product Basics
Bronto is a cloud-based marketing automation software designed to help businesses automate and personalize their marketing campaigns. It offers a comprehensive suite of features, including email marketing, SMS messaging, and marketing analytics. Bronto is most suitable for medium to large businesses with complex marketing needs.
Key benefits of Bronto include its ability to automate repetitive tasks, personalize customer experiences, and track campaign performance. Popular features include its drag-and-drop email builder, segmentation tools, and real-time reporting. User experiences within the context of marketing automation software indicate that Bronto is a reliable and user-friendly platform.
Pricing for Bronto is based on the number of contacts in a business's database. The basic plan starts at $1,200 per month for up to 10,000 contacts. Additional contacts can be purchased in increments of 10,000. Bronto also offers a variety of add-on services, such as implementation and training, at an additional cost.
Product Assistance
Product Insights
- More Sales: Drive increased sales and better customer engagement using highly relevant messages at every step of the buying cycle.
- User-Friendly: Intuitive marketing tools including segmentation and automation make it easy to manage complex campaigns.
- Data-Based Engagement: Create highly relevant emails which are backed by data to generate more conversions and offer a better customer experience.
- Relevant Communications: Filter segments using subscriber profile data, purchase information, click and visit behavior, geolocation, demographic data, and more to ensure customers feel unique.
- Personalization: Generate personalized recommendations in emails or even on transactional emails, which leads to increased sales and revenue.
- Easier-to-Discover Website: Understand website search ranking based on critical factors using a built-in SEO audit tool. Compare rankings to competitors and generate an actionable checklist of recommendations.
- Reduced Coding Headaches: Create marketing campaigns without coding with drag-and-drop features, prebuilt templates and building tools.
- Easy Landing Pages and Forms Creation: Create custom landing pages, microsites and forms using preset templates, a drag-and-drop builder or a code-your-own approach. Use tools that incorporate industry best practices like responsive design for mobile experiences and GDPR-compliant options.
- Nurtured Leads: Set up automated emails with a nurture campaign builder. Serve relevant content based on different rules like demographic information, web activity, lead score and more throughout the buyer’s journey.
- Visual Results: Leverage the powerful analytics suite available with every license. Generate custom dashboards and other templates for sharing and repurposing. Marketers of any level can use the tool, which complements targeted messaging features.
- Tracked Buyer’s Journeys: Track prospect engagement across channels and record it in a buyer journey view to provide actionable intelligence. Capture prospects’ digital engagement to the fullest by uploading their details to the contact database.
- Enhanced Customer Reach: Create mobile-responsive emails and templates using an HTML coding environment. Ensure emails get delivered to inboxes with single or multi-variant A/B testing and built-in spam diagnostics capabilities.
- Optimized Marketing Campaigns: Customize communication and email campaigns for prospects through marketing tools. Plan virtual events, promote on social media, track budget and measure campaign performance with post-event surveys.
- Automation: Easily create automated campaigns with dynamic workflows and a drag-and-drop palette to send automated emails like welcome series, cart abandonment and more, based on subscriber behavior or data.
- Segmentation: Segment data easily and monitor it based on purchaser location, demographics, engagement and more. Also offers automatic segments updates to reach the right audience.
- Product Recommendations: Personalize emails and website content automatically with product recommendations for relevant branding and customer experiences. Also available for transactional messages.
- Integrations: Enhance email marketing capabilities by seamlessly integrating with AddShoppers, Annex Cloud, Barilliance, Chamaileon, Custora and more. Also, integrate with Netsuite, Magento and Shopify for data.
- Coupon Generator: Manage unique discount codes in pop-ups, emails and SMS messages. Provides insights into redemption metrics and revenue per coupon campaigns.
- Email Analytics and Reporting: View core metrics, analyze campaign performance and understand each campaign’s performance using customizable, role-based dashboards.
- Social Media Marketing: Drive more engagement and increase revenue using Social Bridge and integrate with Facebook to generate Facebook Tab, Lead Ads, and Audience campaigns to deliver brand experiences. Targeted lead ads on Instagram are supported as well.
- SMS: Design two-way conversations so customers reply with specific keywords to trigger programmed responses. Includes multimedia messaging, special tags, unique coupon codes and more to personalize SMS.
- Lead Scoring and Tracking: Assign scores and segment leads based on actions they take. Use prebuilt scoring models or user-defined scoring rules to include firmographic and demographic information, purchase details, intent and more. Track interactions through various touch points, including emails, texts, calls and website visits.
- Email Marketing: Personalize and design emails with handy templates. Set up automated communication for upcoming events and activities and schedule bulk emailing. Manage unsubscribe requests, spam, bounced emails and email deliverability to ensure emails reach inboxes successfully.
- Online Marketing: Customize landing pages and lead capture forms to maximize conversion rates. Deliver mobile-optimized communication and test alternate versions of emails and landing pages to see what works best. Improve page performance by optimizing SEO and tracking keywords and search rankings.
- Campaign Management: Create, manage and track event attendees, both online and offline. Sync campaign data with a CRM, deploy automated event nurture campaigns and manage multi-session events. Promote via social networks, online ads, virtual events and landing pages and analyze the impact on ROI.
- Personalize invites, set up registration and reminders and follow up post-event.
- Track and manage the budget for all aspects of marketing campaigns.
- Native CRM Integrations: Integrate with many popular CRMs, including Sugar Sell, Salesforce, Microsoft Dynamics 365, Infor CRM, Sage and Oracle NetSuite to support real-time syncs and custom fields. Align sales and marketing to get visibility into lead information and activities.
- Dashboards and Reporting: Interactive dashboards enable data sourcing from various marketing initiatives. Build visually dynamic charts with filters to refine and create new views.
- Get detailed reports to assess email, landing page, revenue and team performance.
- Monitor where leads are in the pipeline, track how the company ranks for certain keywords and compare performance against competitors.
- Social Tracking: Manage multiple social profiles in one place, schedule and share social posts, and measure results.
- Track prospect interactions, likes, comments, retweets, who’s sharing the company’s content and how much.
- Enhance social media advertising, engage the audience through polls and assess employees’ social performance through the employee leaderboard.
- Surveys: Create custom survey questions in check box, list, slider or rating formats. Embed surveys within forms or landing pages to capture insights and track results.
- Ad Campaigns: Integrate with Google Ads to manage and run paid search ad campaigns. Get simplified account setups, ad creations, automated optimizations, bidding and performance reporting. Monitor and adjust bids for optimal conversion rates with an AI-powered bidding algorithm.
Product Ranking
#43
among all
Marketing Automation Software
#26
among all
Marketing Automation Software
User Sentiment Summary
70 reviews
212 reviews
Bronto has a 'great' User Satisfaction Rating of 81% when considering 70 user reviews from 1 recognized software review sites.
Sugar Market has a 'good' User Satisfaction Rating of 79% when considering 212 user reviews from 4 recognized software review sites.
Synopsis of User Ratings and Reviews
Bronto consistently receives high marks for its user-friendly interface, robust segmentation capabilities, and reliable email delivery. Its drag-and-drop editor simplifies campaign creation, and pre-built templates provide a starting point for beginners. Advanced users appreciate the flexibility to customize templates and segment audiences based on complex criteria. Bronto's email deliverability rates are among the highest in the industry, ensuring that messages reach their intended recipients. Compared to competitors, Bronto stands out with its superior segmentation capabilities. Its advanced filtering options allow users to create highly targeted campaigns based on demographics, behavior, and engagement history. This granularity enables businesses to deliver personalized messages that resonate with each segment. Bronto also integrates seamlessly with popular e-commerce platforms, making it easy to track customer behavior and trigger automated campaigns based on purchase history or website activity. Bronto is an excellent choice for businesses that prioritize customer segmentation and personalized marketing. Its user-friendly interface, robust segmentation capabilities, and reliable email delivery make it a valuable tool for marketing teams of all sizes. Businesses looking for advanced segmentation and personalization features will find Bronto an excellent option, particularly if they have complex customer segments or a high volume of email campaigns.
Sugar Market is an enterprise-grade marketing platform with good automation capabilities. Its email builder helps in email management and template creation. Many users find data visualization and landing page capabilities to be helpful. There are mixed reviews for support and integrations. While some find them adequate, others say they need an update.Most users report the interface isn’t intuitive or easy to navigate. Having too many features complicates it further and can make it difficult to find certain workflows. Many reviewers find the software a bit pricey and say it requires training and includes a learning curve. Overall, it’s a robust solution that helps enterprise companies with technical expertise meet their marketing needs.
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