Fivetran vs Integrate.io

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Our analysts compared Fivetran vs Integrate.io based on data from our 400+ point analysis of ETL Tools, user reviews and our own crowdsourced data from our free software selection platform.

Integrate.io Software Tool

Product Basics

Fivetran is a cloud-native data extraction tool that simplifies and streamlines the data analysis process with a zero-maintenance pipeline that ensures expedient, transparent delivery of data from source to warehouse. Built to empower analysts, it allows users to accelerate analytics and achieve faster time-to-insights without the need for complex engineering, promoting more efficient data-driven decision-making for users of all technical skill levels.

Suitable for small to large companies, it is a public-cloud hosted SaaS available through annual subscriptions, paid via invoice. Pricing is volume based with three tiers of plans, in ascending order of offerings and cost: Starter, Standard and Enterprise.

Pros
  • Easy to use interface
  • Connects to many data sources
  • Fast and reliable data pipelines
  • Centralized data management
  • Scalable for large data volumes
Cons
  • Limited customizability
  • Can be expensive for complex needs
  • Not ideal for real-time data
  • Limited support for data transformations
  • Learning curve for advanced features
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Integrate.io (formerly Xplenty) is an ETL (Extract, Transform, Load) software helping businesses move data between various sources, clean and organize it, and deliver it to analytics platforms. It caters to companies needing to streamline dataflows for insights and reporting. Integrate.io shines with its user-friendly interface, pre-built connectors, and drag-and-drop functionality, making it accessible to non-technical users. Key features include data pipeline building, data transformation tools, and scheduling capabilities. Compared to peers, users praise Integrate.io's intuitive design, ease of use, and vast connector library. However, some mention limited data lineage tracking and high costs for larger data volumes. Pricing varies based on data volume and features needed, typically starting in the hundreds per month and scaling upwards. Consider your data needs and technical expertise when comparing Integrate.io to similar ETL solutions.

Pros
  • User-friendly interface
  • Drag-and-drop functionality
  • Vast connector library
  • Intuitive data mapping
  • Solid customer support
Cons
  • Limited data lineage tracking
  • High costs for larger data volumes
  • Occasional performance issues
  • Customization options can be limited
  • Error handling could be more robust
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$55 Monthly
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Tailored to your specific needs
$15,000 Annually
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Five-Minute Setup: The platform boasts a zero-maintenance configuration process that can have users up and running in 10 clicks.
  • Data Simplified: Users can simplify their data stack with streamlined data extraction and preparation processes, allowing for more accurate and efficient access to analytics.
  • Optimized Loading: Automatic updates reduce data entry tasks and ensure real-time accuracy across storage facilities. The platform also reduces workloads on cloud data warehouses by putting the brunt of demand on their servers instead of the warehouses’. 
  • Centralize Data: The solution helps users to extract data from disparate sources and load it into their data warehouse to create a single, cohesive source of truth in the cloud.
  • Flexibility: Standing apart from many traditional data tools, Fivetran utilizes ELT (extract, load, transform) over ETL (extract, transform and load). By flipping the last two steps of the process and postponing data transformation, it ensures that stored data won’t be compromised by transformations, allowing users to perform analysis more deliberately and securely.
  • Smooth Integrations: Integration with other systems is intuitive and smooth with this platform. Its seamless data sync allows users to draw data from their CRM, ERP or other business solutions as well as a range of cloud data sources, allowing for real-time monitoring.
  • Data Security: The system has advanced security features and is compliant with PCI, HIPAA, GDPR and SOC 2 standards. It also encrypts data in motion and at rest, purging data after every sync. 
  • Built to Scale: The platform helps users navigate a world of exponential data growth, with instantly scalable cloud resources, optimized processes and pricing plans that keep up with companies as they grow. 
  • Free Trial: Interested buyers can receive a free 14-day trial of the platform to test connectors and features by signing up on the vendor’s website. Users can add up to two sources and set up an unlimited number of connectors for those sources, pointing to one destination. Users interested in adding more sources or destinations can contact the Fivetran sales team for more information.
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  • Integrate Business Data: Design sophisticated ETL pipelines by connecting to more than 140 files, data warehouses and systems like Amazon Redshift, Snowflake and Oracle, among others. Scales to add more integrations as they become available — no need to create code or manual data flows. 
  • Understand Market Trends: Integrate customer support data with social media, analytics and CRM systems. Prevent churn by personalizing customer outreach messages based on customer interests and lifecycle stage. 
  • Get Marketing Analytics: Build marketing campaigns and reports with enriched, personalized data. Enables targeted customer outreach by moving data to third-party platforms like CRM through reverse ETL. 
  • Boost Sales: Drive conversion with insights into the customer life cycle gleaned from real-time data. Avoid duplicate and out-of-date information by centralizing sales metrics. Integrates with Stripe, Mixpanel, Hubspot, Salesforce and Google Adwords. 
  • Scale Flexibly: Scale as the business grows, extend capabilities and customize as needed by connecting to RESTful services through APIs. 
  • Secure Data Pipelines: Control access permissions within the organization through SSO and 2FA. Enable 2FA on individual accounts from settings. Uses a time-based one-time-password scheme for the second-factor authentication. Request for SSO enablement and then sign in via enterprise identity provider. 
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  • Data Connectivity: The solution has data connectors for 100 sources, with the option for users to create their own data connector to APIs not yet natively supported. It directly pulls information from cloud applications. Users can also upload or email files into a cloud storage service and have that data loaded into their warehouse. The system reflects changes made to live files such as Google Sheets.
  • Extract Data: The solution connects natively to over 100 SaaS sources, automatically extracting information from those sources after an admin has granted the tool access through OAuth. The system normalizes, cleanses and standardizes data before loading.
  • Data Sync: Upon connection, the system performs a historical sync. From there, instead of arduously reloading full data dumps from APIs and databases, the solution optimizes loadings by incrementally updating data sources in batches, with data load time configurable as frequently as five minutes and as infrequent as every 24 hours.
  • Load into Cloud Data Warehouses: Fivetran supports modem cloud warehouses like BigQuery, Snowflake, Azure and Redshift.
  • Transform Data: The platform preps data, normalizing schemas from APIs, so that it can be analyzed instantly. Transformations always happen in the warehouse so that the raw data is always available alongside the transformed data; data will never be lost and the transformations can be edited and run again on the raw data.
  • Alerts: The system notifies users if there are delays or issues in any step of the process.
  • Dashboards: Users interact with the platform via dashboards that display information about ELT processes in a visual, easy-to-digest format.
  • System Logs: The solution maintains transparency with granular system logs of every sync that users can cross-reference in their own logging system.
  • Metadata Management: A suite of policies and procedures allows users to manage the data which describes other data such as file size, date of data creation, tags, titles, authors, etc.
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  • Connectivity Library: Convey business information across locations through no-code and low-code connectors for data warehouses, cloud-based SaaS platforms and databases, including NoSQL data repositories. 
    • API Integrations: Secures the ETL process through seamless RESTful API integrations with more than 100 applications. Processes parallelly massive complex datasets; uses Hadoop MapReduce to distribute computing tasks over several server clusters. 
  • Data Replication: Replicates data in real time through change data capture (CDC) in collaboration with FlyData, a data migration system. Loads data securely to Amazon Redshift and Snowflake in a matter of minutes. 
  • Expressions: Use functions to manipulate the results output by component with the Expression Editor. Schedule packages and workflows with cron expressions. Schedule tasks around active and inactive hours, ensure that important packages are executed on time, and remove the need for manual input. 
  • Reverse ETL: Moves data from data warehouses to third-party systems, transforms it and makes it operational. Connects with other data stack components, eliminating the need to manually build API connectors. 
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Product Ranking

#7

among all
ETL Tools

#26

among all
ETL Tools

Find out who the leaders are

Analyst Rating Summary

90
87
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Platform Capabilities
Platform Security
Metadata Management
Data Transformation
Data Sources and Targets Connectivity
Platform Security
Data Sources and Targets Connectivity
Data Transformation
Data Quality
Metadata Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Fivetran
Integrate.io
+ Add Product + Add Product
Data Delivery Data Quality Data Sources And Targets Connectivity Data Transformation Metadata Management Platform Capabilities Workflow Management 86 75 93 94 96 100 81 57 87 96 91 86 0 67 0 25 50 75 100
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we're gathering data
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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we're gathering data
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User Sentiment Summary

Excellent User Sentiment 28 reviews
Great User Sentiment 153 reviews
92%
of users recommend this product

Fivetran has a 'excellent' User Satisfaction Rating of 92% when considering 28 user reviews from 2 recognized software review sites.

87%
of users recommend this product

Integrate.io has a 'great' User Satisfaction Rating of 87% when considering 153 user reviews from 4 recognized software review sites.

n/a
4.3 (115)
4.64 (14)
4.59 (17)
4.6 (14)
4.6 (16)
n/a
4.1 (5)

Awards

Fivetran stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

we're gathering data

Synopsis of User Ratings and Reviews

Effortless Data Integration: Connects to hundreds of data sources with pre-built connectors and minimal setup.
Automated Data Pipelines: Schedules and runs data transfers reliably, freeing up time for analysis.
Centralized Data Management: Provides a single source of truth for all your data, simplifying reporting and decision-making.
Scalable for Growth: Handles large data volumes with ease, adapting to your evolving needs.
Improved Data Visibility: Makes data readily available for everyone in your organization, fostering data-driven decision-making.
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User-Friendly Interface: Visual, drag-and-drop interface makes it accessible to users of all technical levels.
Vast Connector Library: Connects to a wide range of popular data sources and destinations, eliminating the need for custom coding.
Intuitive Data Mapping: Easily map fields between sources and destinations with a visual interface, streamlining the data transformation process.
Solid Customer Support: Responsive and helpful customer support team assists with any issues that arise.
Scalability: Handles large data volumes and complex data flows, making it suitable for growing businesses.
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Limited Customizability: Relies on pre-built connectors, making complex data pipelines or transformations challenging.
Costly for Advanced Needs: Pricing scales with data volume and complexity, becoming expensive for intricate ETL processes.
Batch-Oriented Transfers: Focuses on scheduled data refreshes, not ideal for real-time needs or low-latency pipelines.
Basic Data Transformations: Offers limited built-in transformations, requiring additional tools for complex data manipulation.
Advanced Feature Learning Curve: Mastering custom connectors, scripting, or other advanced features requires technical expertise.
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Limited Data Lineage Tracking: Lacks robust tracking of data lineage, making it challenging to trace data's journey from source to destination for auditing and compliance purposes.
High Costs for Larger Data Volumes: Pricing can become expensive for businesses with high data volumes, potentially limiting its affordability.
Occasional Performance Issues: Users have reported occasional slowdowns or lags, especially when dealing with large data sets or complex workflows.
Customization Options Can Be Limited: The pre-built connectors and functionalities might not cater to all specific needs, requiring workarounds for unique use cases.
Error Handling Could Be More Robust: Improved error reporting and troubleshooting tools would enhance user experience, making it easier to identify and resolve issues.
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Users praise Fivetran for its ease of use and effortless data integration. "Setting up connectors is straightforward," one reviewer comments, "like plugging in appliances." This plug-and-play simplicity sets it apart from competitors like Stitch, often lauded for its flexibility but criticized for a steeper learning curve. However, Fivetran's strength in pre-built connectors comes at a cost: limited customizability. While users love its "seamless data movement," another user points out it's "not ideal for complex transformations," requiring additional tools that negate its initial ease. This lack of advanced ETL capabilities puts it behind platforms like Informatica PowerCenter, but at a fraction of the cost. Ultimately, Fivetran shines for its user-friendly approach and reliable data pipelines, perfect for businesses prioritizing simplicity and scalability. But for complex data manipulation or real-time needs, users might find themselves yearning for the power and flexibility of other ETL solutions.

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Integrate.io shines amongst ETL tools for its user-friendliness, boasting a visual interface and vast connector library that empowers both technical and non-technical users. This accessibility is a major draw compared to competitors requiring coding expertise, saving time and resources. However, users also cite limitations in data lineage tracking and its higher cost for larger data volumes. While competitors like **Product A** may offer more granular control and customization, users praise Integrate.io's intuitive approach for everyday ETL tasks. This balance between ease of use and functionality is key for businesses needing a streamlined data flow solution without extensive technical overhead. On the other hand, those needing in-depth lineage tracking or handling massive datasets might find competitors like **Product B** more suitable despite their steeper learning curve. Ultimately, user reviews suggest Integrate.io excels in providing an accessible and efficient ETL solution for businesses prioritizing user-friendliness and a wide range of pre-built connectors. If robust data lineage tracking or affordability for massive data volumes are paramount, exploring alternative ETL tools might be necessary.

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Screenshots

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