ThoughtSpot vs InsightSquared

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Our analysts compared ThoughtSpot vs InsightSquared based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

ThoughtSpot Software Tool
InsightSquared Software Tool

Product Basics

ThoughtSpot is a cloud-based business intelligence and analytics platform that empowers users of all skill levels to explore and analyze data through a search-driven interface. It leverages artificial intelligence and natural language processing to simplify data analysis, making it accessible to a wider audience. ThoughtSpot is particularly well-suited for organizations seeking to democratize data access and promote data-driven decision-making across various departments. Key benefits include ease of use, accessibility from any device, and the ability to connect to diverse data sources for real-time insights. Popular features encompass interactive dashboards, AI-powered insights, and natural language search capabilities.

In comparison to similar business intelligence tools, ThoughtSpot stands out for its user-friendly interface and emphasis on search-driven analytics. While some users find its pricing to be on the higher end of the spectrum, many appreciate the platform's ease of use and the value it delivers in terms of improved decision-making and operational efficiency. ThoughtSpot's pricing structure typically involves annual subscriptions based on the number of users and data volume.

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InsightSquared is a sales analytics SaaS platform that builds a path for revenue operations professionals from sales data to sales intelligence, empowering them to make better decisions informed by insights. It helps businesses dig deep into their sales pipelines to thoroughly understand what drives results. With AI-powered forecasting, detailed reporting, complete sales funnel visibility and employee performance tracking, it enables enterprises to track their key metrics and sales growth with precision and strategize for the future with confidence.

Suitable for companies of all sizes, it simplifies the sales process and helps businesses improve ROI and maximize their results. As each offering is customized to fit the client’s needs, pricing and functionality will vary based on the tier of plan and number of components selected.
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$95 Monthly
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$65/User, Monthly
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Tailored to your specific needs
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Knowledge Base
24/7 Live Support
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Product Insights

  • Ease of Use: Make self-service analytics available to all via search-engine style natural language querying, intuitive and descriptive dashboards and visualization recommendations. Access data anywhere and everywhere through mobile support.
  • Data Security: Keep data safe from hacking and accidental leakage by restricting access via granular user privileges. Make onboarding easy by integrating with other single sign-on solutions and offering native support for company directories.
  • System Monitoring: Offer total visibility into the health of the system, including real-time and triggered alerts via pre-built administrative dashboards. Stay in the loop at all times by setting alerts on mobile devices or via email.
  • Collaboration: Easily share graphics, communicate about trends and discuss data models within the organization or with clients in real time via the one-click sharing feature.
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  • Holistic Visibility: Pinpoint any step in the revenue-generating lifecycle from lead to opportunity to sale. Find answers to questions in one centralized home for data — no need to switch between complicated, often error-filled spreadsheets, CRM reports and BI systems.
  • Ease of Use: Accessible to all, irrespective of technical skill levels, to visualize, explore and discuss insights. Customizable dashboards make the system user-friendly, and the system creates presentation-ready visuals that make it easy to share insights with team members, clients or a board of directors, fostering a culture of data literacy throughout the company.
  • Accelerated Implementation: Deploy and launch within 48 hours without time-consuming data imports or overreliance on IT departments.
  • Add Value to CRM: Improves CRM systems and provides a clear link between metrics and sales processes. Uses the historical data stored in an organization’s CRM to uncover additional insights and expose trends.
  • Conduct Data-Driven Planning: Make more informed decisions with relevant information at the ready, such as which factors and team players drive revenue.
  • Forecast More Accurately: Machine learning algorithms spot missing or outlying data and make predictions that guide decision-making processes. Execute sales more confidently through improved forecast accuracy over time.
  • Teamwork Makes the Dream Work: Boost team morale and create a culture of accountability with individual rep coaching and employee performance tracking that captures metrics such as win rates, sales numbers, quotas and more. Align and unite sales and marketing departments with the power of analytics to strategize more efficiently.
  • Customized Pricing: The vendor’s pricing model is based on what features an organization requires. Pay per package, and flexibly scale up or down as necessary.
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  • Data Connectors: Draw data from a range of data sources via native connectors or by leveraging an existing ETL solution. Load large datasets at speeds of up to 1 terabyte per hour.
  • Embeddability: Deploy as a stand-alone platform or embed into other business software applications, such as CRMs or ERPs. Draw data and interact with it without switching interfaces to a separate login page.
  • Distributed Cluster Manager: Optimize workload distribution and scale it as the organization grows. Retain data and system usability at all times with built-in replication features, data redundancy assurances, as well as automated backups and node failovers.
  • Visualization Suggestions: Offers suggestions for best-fit visualizations based on data characteristics. Create intuitive graphics that help communicate patterns and draw insights.
  • Automatic Search Index: Indexes search history and data, then caches it for easier search performance. Provides search suggestions based on each character typed into the search feature.
  • In-Memory Engine: Performs all calculations in-engine. Assure query performance with built-in search result caches and retrieve results across various sources and records almost instantaneously. Organize data for efficient data exploration and retrieval.
  • Search Inspector: Explains how search terms are transformed into queries. Gain more transparency into the data exploration process.
  • Real-Time Calculations: Reduce the wait for insights; calculate answers in real time. Automatically joins, aggregates, filters and groups data into analytical results.
  • Drill-Down: Get a micro or macro view of data on an ad-hoc basis by drilling up or down across a data model without predefined drill paths.
  • Reusable Templates: Offers pre-built templates for data worksheets. Create and save a data model once, then recreate it for recurring reporting needs.
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  • Data Blending: Pull data from any and all sources to form a 360-degree view of the business. Supports an extensive list of pre-built connectors to complementary applications and can build a custom connector to other applications provided there’s an API.
  • Third-Party Integrations: Gain direct access to sales data without needing to import or manually enter it. Integrates seamlessly with systems like Salesforce, Marketo and Quickbooks.
  • Pre-Built Report Library: Access insights in a variety of ways with more than 400 off-the-shelf reports.
  • Insight Feed: View highlighted opportunities, alerts and more — get a near real-time view of key metrics through customizable dashboards. Acquire a quick at-a-glance look into the next steps to take at any given moment.
  • Sales Analytics: Integrate with a CRM solution for complete pipeline analysis. Identify trends segmenting and filter pre-built pivot tables.
  • Sales Forecasting: Make better sales decisions across the company with more accurate predictions. Automate and streamline forecasts. Understand the gap between target and goal by slicing and dicing by region, line of business, product, sales period, or any other segment. 
  • Pipeline Management: Gain insight into the entire customer journey; explore key activities, behaviors and results from every step of the sales process.  
  • Activity Capture: Automatically syncs key sales activity and engagement to a CRM. Capitalize on opportunities to drive results without the burden of manual data entry.
  • Guided Selling: Coaches sales representatives on best practices and key steps in the company’s sales process. Enables faster onboarding, more relevant guidance and greater accountability all through machine learning.
  • Marketing Analytics: Measure the success of the marketing campaigns — gain visibility into conversion rates, marketing-generated demand and how marketing contributes to the business’ bottom line.
  • Employee Activity Dashboard and Scorecard: Measure productivity and efficiency as well as track progress on goals with comprehensive, detailed activity dashboards and scorecards for each employee. 
  • SaaS Reporting: Gives SaaS businesses access to simplified revenue reporting and sales intelligence. Measure monthly recurring revenue, spot patterns in churn over time and forecast future renewal rates.
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Product Ranking

#17

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Business Intelligence Tools

#116

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Business Intelligence Tools

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User Sentiment Summary

Great User Sentiment 492 reviews
Great User Sentiment 797 reviews
89%
of users recommend this product

ThoughtSpot has a 'great' User Satisfaction Rating of 89% when considering 492 user reviews from 6 recognized software review sites.

89%
of users recommend this product

InsightSquared has a 'great' User Satisfaction Rating of 89% when considering 797 user reviews from 4 recognized software review sites.

4.2 (14)
5.0 (11)
4.3 (145)
4.4 (664)
4.0 (2)
n/a
4.0 (2)
4.7 (48)
4.6 (162)
n/a
4.4 (167)
4.5 (74)

Synopsis of User Ratings and Reviews

Data Analysis: Citing the power of AI-driven natural language searches, approximately 86% of users say that this platform enables efficient self-service data visualization and analysis for better insights into business data.
Data Integration: Around 77% of users who review data source connectivity say that the solution integrates well with databases and data warehouses, both on-premise and cloud-based.
Functionality: Approximately 80% of users say that they are satisfied with the platform’s capabilities for fast and accurate self-service data analysis to display actionable insights.
Ease of Use: Approximately 94% of users reviewing its ease of use say that this solution is user-friendly and intuitive.
Speed and Performance: Citing speed and efficiency in handling large amounts of data, 96% of users say that they are satisfied with the tool’s performance.
Service and Support: Around 87% of users who mention customer support say that they are responsive and knowledgeable, and that the vendor is receptive to user feedback on new features and improvements.
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Data Connectivity: Around 87% of the users who reviewed data integration said that the platform pulls data efficiently from a wide range of data sources.
Support: Support is responsive and knowledgeable, according to 87% of the users who mentioned contacting them.
Ease of Use: Citing ease of use to filter and pivot on key metrics, approximately 86% of the users said that the platform is intuitive and user-friendly.
Data Visualization: Approximately 82% of the users who discussed data visualization said that the platform provides a multitude of prebuilt and customizable dashboards to tell stories.
Data Analysis: Citing strong trend analytics based on historical data, around 74% of the users said that the platform provides seamless self-service analysis of business metrics.
Functionality: The platform has powerful features to present insights into sales and marketing pipeline health, according to around 74% of the users who reviewed its functionality.
Reporting: Reviewing reporting, approximately 63% of the users said that the platform provides a multitude of prebuilt charts and reports with visible, ready-to-consume insights.
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Data Visualization: Around 61% of users reviewing this feature say that customization options for features such as fonts, layouts, colors and graphs are limited.
Training: Around 50% of users who mention training say that additional learning tools and best practices documentation would help in driving user onboarding and retention.
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Speed: Around 90% of the users who mentioned speed said that data refresh is slow, especially when processing large datasets.
Pricing: Approximately 60% of the users who reviewed pricing said that necessary customizations add to the overall cost, limiting adoption by small enterprises.
Training: Around 54% of the users who discussed training said that there is a learning curve due to lack of training and documentation.
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ThoughtSpot is a powerful and reliable solution with the capability to deep-dive into data with an impressive level of granularity to perform business data analysis. With its AI-powered offering, SpotIQ, this platform enables easy data querying with intuitive drop-downs and suggestions to retrieve relevant business data for analysis and presentation. In addition, users can save and share their queries with other users with one simple click. In-memory data caching makes for faster data retrieval and creation of data visualizations on the fly, though some users feel that the platform should have more formatting options for better dashboard customization. With the capability to transform massive amounts of data sets into real-time analytics in seconds, this platform has a user-friendly interface that affords even non-technical users the autonomy to use data to discover anomalies and trends with minimal effort. Astutely recognizing the latency inherent in moving data between data sources and analytics platforms, the solution now offers direct querying into the in-cloud data warehouse Snowflake via its offering - Embrace. Users praise the pricing model of this tool since the cost incurred depends on the storage space consumed, not the number of users. The solution does have its limitations, though. Quite a few users say that implementing natural language processing (NLP) requires a lot of pre-work and that AI-powered searches can slow systems down. Data models have to be specifically tailored to the platform, which makes them inflexible for reuse. Though the tool is supported by all major browsers, users can face UI or performance issues with using it on Internet Explorer. As uploading Excel files is still the best way to push data into the platform, data import can be time consuming. Users feel that updated technical documentation and reporting tool tips for the dashboard UI could help shorten the learning curve. Deployment can be challenging for small businesses without IT support. Some users who reviewed it based on cost feel that this tool can be expensive for mid-level businesses. To summarize, businesses can leverage ThoughtSpot’s excellent AI-powered capabilities to share dynamic, real-time data analyses with employees and clients to drive effective decision-making within their organizations.

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InsightSquared is a powerful sales analytics platform that helps users drive sales pipelines and access self-service data analytics through robust features and interactive data visualizations. According to many users who discussed data integration, the tool interacts seamlessly with other applications and data sources to enable predictive analytics that help forecast future trends. Most of the users who mentioned support said that they are responsive and knowledgeable. A majority of the users who reviewed the interface said that it’s user-friendly and easily navigable, though some users said that the versatility of the platform makes it complex to learn. Many users who discussed the platform’s visualization capabilities said that it provides a wide range of interactive and intuitive out-of-the-box dashboards. A majority of the users who discussed data analytics said that the platform excels in analyzing historical data to better forecast future trends, though some users said that the scope of predictive analytics should be wider to provide better insights. According to many users who mentioned functionality, the solution provides many ways to explore data-based insights through deep-dive and pivoting on key metrics, though some users said that the platform is not easily customizable. Many users who mentioned reporting said that the solution provides a plethora of out-of-the-box reports that can be customized and exported easily, though some users said that there is limited flexibility in report customization. On the flip side, a majority of the users who reviewed speed said that the platform is slow when moving between templates and can become CPU-intensive with large dashboards, though some users said that it can slice and dice data to present relevant information in seconds. Many users who mentioned pricing said that necessary customization modules add to the cost of the software, which makes adoption difficult for small businesses. Many users said that though training is needed to maximize the tool’s potential, lack of adequate documentation makes the learning curve steep. In summary, InsightSquared is a self-service revenue intelligence tool that provides a single source of truth for sales analytics and forecasting pipeline management. It boosts productivity across the organization, though its pricing can be cost-prohibitive for small businesses.

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