NVivo vs ThoughtSpot

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Our analysts compared NVivo vs ThoughtSpot based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

NVivo Software Tool
ThoughtSpot Software Tool

Product Basics

NVivo is a qualitative data analysis solution for academic and industrial research. It lets users code and visualize their findings from interviews, surveys, text documents and demographic information. It’s helpful in social sciences, education and healthcare.

It has a friendly interface, powerful searches and advanced graphics. Once set up, the system can perform automatic sentiment analysis. Users can record the coding schemes and use them across the data. Documenting the steps enables future researchers to validate the research.

The vendor offers exclusive modules for collaboration and transcription. Its Collaboration Cloud lets many people work on the same project.

Pros
  • Powerful data management
  • Rich coding and query tools
  • Visualizations and data exploration
  • Team collaboration features
  • Support for various data formats
Cons
  • Steep learning curve
  • Can be expensive for individuals
  • Limited free trial/demo
  • Not ideal for simple projects
  • Occasional bugs and glitches
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ThoughtSpot is a cloud-based business intelligence and analytics platform that empowers users of all skill levels to explore and analyze data through a search-driven interface. It leverages artificial intelligence and natural language processing to simplify data analysis, making it accessible to a wider audience. ThoughtSpot is particularly well-suited for organizations seeking to democratize data access and promote data-driven decision-making across various departments. Key benefits include ease of use, accessibility from any device, and the ability to connect to diverse data sources for real-time insights. Popular features encompass interactive dashboards, AI-powered insights, and natural language search capabilities.

In comparison to similar business intelligence tools, ThoughtSpot stands out for its user-friendly interface and emphasis on search-driven analytics. While some users find its pricing to be on the higher end of the spectrum, many appreciate the platform's ease of use and the value it delivers in terms of improved decision-making and operational efficiency. ThoughtSpot's pricing structure typically involves annual subscriptions based on the number of users and data volume.

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$99/User, Monthly
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$95 Monthly
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Tailored to your specific needs
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Mobile

Product Assistance

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In Person
Live Online
Videos
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Videos
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Email
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FAQ
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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Boost ROI: Tap into buyer sentiment by noting their needs and preferences and applying them to product development. Push sales by fine-tuning marketing campaigns.
  • Innovate: Launch new products and improve existing offerings. Go beyond numbers and discover what customers think and feel with thematic and sentiment analysis.
  • Act: Save time while searching for information. Organize data from various sources, such as interviews, surveys and social media, in one system.
  • Improve Services: Build stronger customer associations by serving them better. Identify their pain points and improvement areas by analyzing feedback.
  • Save Money: Free resources for more strategic work by automating tasks like transcription — auto-code interviews with NVivo 14.
  • Test Drive: Try it for 14 days free, including the Collaboration Cloud.
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  • Ease of Use: Make self-service analytics available to all via search-engine style natural language querying, intuitive and descriptive dashboards and visualization recommendations. Access data anywhere and everywhere through mobile support.
  • Data Security: Keep data safe from hacking and accidental leakage by restricting access via granular user privileges. Make onboarding easy by integrating with other single sign-on solutions and offering native support for company directories.
  • System Monitoring: Offer total visibility into the health of the system, including real-time and triggered alerts via pre-built administrative dashboards. Stay in the loop at all times by setting alerts on mobile devices or via email.
  • Collaboration: Easily share graphics, communicate about trends and discuss data models within the organization or with clients in real time via the one-click sharing feature.
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  • Data Import: Pull data from mobile apps like Evernote and organize it using folders, sets or file classifications. It supports transcripts, articles, audio/video recordings and social media content.
  • Qualitative Analysis: Uncover hidden insights using powerful search tools. It turns interviews, surveys and documents into charts, word clouds and maps.
  • Thematic Analysis: Understand findings after digging deep into gathered data and spot emerging themes.
  • Integrations: Combine research materials in one place. Allows direct imports from Microsoft Office. Plus, it can use data from SurveyMonkey and social media platforms.
  • Sharing and Publishing: Export results, models and charts to various formats, including Excel, Word, text, rich-text and PDF files. Use the system clipboard to copy and paste graphics into reports and presentations.
  • Transcription: Review and edit transcripts, tag speakers, and add notes, then import transcripts directly into NVivo for analysis. NVivo Transcription auto-transcribes uploaded audio files, with support for 28 languages.
  • Multilingual Options: Analyze data in Chinese, Japanese, English, French, German and Portuguese, among other languages.
  • Collaboration Cloud: Work together to co-author research projects. A user uploads a master project to a secure cloud workspace, enabling others to download and work on it offline and then seamlessly merge their edits back into the main project.
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  • Data Connectors: Draw data from a range of data sources via native connectors or by leveraging an existing ETL solution. Load large datasets at speeds of up to 1 terabyte per hour.
  • Embeddability: Deploy as a stand-alone platform or embed into other business software applications, such as CRMs or ERPs. Draw data and interact with it without switching interfaces to a separate login page.
  • Distributed Cluster Manager: Optimize workload distribution and scale it as the organization grows. Retain data and system usability at all times with built-in replication features, data redundancy assurances, as well as automated backups and node failovers.
  • Visualization Suggestions: Offers suggestions for best-fit visualizations based on data characteristics. Create intuitive graphics that help communicate patterns and draw insights.
  • Automatic Search Index: Indexes search history and data, then caches it for easier search performance. Provides search suggestions based on each character typed into the search feature.
  • In-Memory Engine: Performs all calculations in-engine. Assure query performance with built-in search result caches and retrieve results across various sources and records almost instantaneously. Organize data for efficient data exploration and retrieval.
  • Search Inspector: Explains how search terms are transformed into queries. Gain more transparency into the data exploration process.
  • Real-Time Calculations: Reduce the wait for insights; calculate answers in real time. Automatically joins, aggregates, filters and groups data into analytical results.
  • Drill-Down: Get a micro or macro view of data on an ad-hoc basis by drilling up or down across a data model without predefined drill paths.
  • Reusable Templates: Offers pre-built templates for data worksheets. Create and save a data model once, then recreate it for recurring reporting needs.
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Product Ranking

#42

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Business Intelligence Tools

#17

among all
Business Intelligence Tools

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User Sentiment Summary

Great User Sentiment 179 reviews
Great User Sentiment 492 reviews
82%
of users recommend this product

NVivo has a 'great' User Satisfaction Rating of 82% when considering 179 user reviews from 2 recognized software review sites.

89%
of users recommend this product

ThoughtSpot has a 'great' User Satisfaction Rating of 89% when considering 492 user reviews from 6 recognized software review sites.

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4.2 (14)
4.1 (133)
4.3 (145)
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4.0 (2)
4.1 (46)
4.0 (2)
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4.6 (162)
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4.4 (167)

Synopsis of User Ratings and Reviews

Data Management: Organize and store various data types (text, audio, video, images) in one secure location.
Flexible Coding: Employ diverse coding approaches (tree, auto and query) to categorize and analyze data based on research questions.
Relationship Exploration: Uncover connections and hierarchies between codes using visual network maps and relationship coding.
Advanced Querying: Search coded data for specific terms, patterns or code combinations to identify key themes and trends.
Visualizations: Generate various visualizations (word clouds and concept maps) to present complex data findings clearly.
Collaboration: Share and collaborate on projects with other researchers using cloud-based options or file exports (depending on the version).
Support & Resources: Benefit from extensive online resources, tutorials, and user communities for troubleshooting and learning best practices.
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Data Analysis: Citing the power of AI-driven natural language searches, approximately 86% of users say that this platform enables efficient self-service data visualization and analysis for better insights into business data.
Data Integration: Around 77% of users who review data source connectivity say that the solution integrates well with databases and data warehouses, both on-premise and cloud-based.
Functionality: Approximately 80% of users say that they are satisfied with the platform’s capabilities for fast and accurate self-service data analysis to display actionable insights.
Ease of Use: Approximately 94% of users reviewing its ease of use say that this solution is user-friendly and intuitive.
Speed and Performance: Citing speed and efficiency in handling large amounts of data, 96% of users say that they are satisfied with the tool’s performance.
Service and Support: Around 87% of users who mention customer support say that they are responsive and knowledgeable, and that the vendor is receptive to user feedback on new features and improvements.
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Steep Learning Curve: New users often report difficulty in mastering NVivo's features quickly, which impacts their productivity and project timelines.
High Cost: Some users find NVivo's pricing to be prohibitive, particularly those from smaller institutions or independent researchers with limited budgets.
Limited Cross-Platform Support: NVivo's limited compatibility with non-Windows operating systems can be a barrier for Mac or Linux users, who may have to seek alternatives or use virtual machines.
Resource Intensiveness: NVivo can be demanding on computer resources, leading to performance issues on less powerful machines, which can frustrate users when handling large data sets.
Occasional Software Bugs: Users occasionally encounter bugs that can disrupt workflow and require waiting for patches or updates, affecting the software’s dependability.
Rigid Licensing Policy: NVivo's licenses can be inflexible, and transferring a license to another computer can be problematic, causing inconvenience to users who need mobility.
Complex Data Importation: Some users find importing data from various sources into NVivo cumbersome, which could lead to a time-consuming setup process.
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Data Visualization: Around 61% of users reviewing this feature say that customization options for features such as fonts, layouts, colors and graphs are limited.
Training: Around 50% of users who mention training say that additional learning tools and best practices documentation would help in driving user onboarding and retention.
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NVivo is qualitative data analysis software that received positive reviews from users. They appreciate its user-friendly interface, powerful features and ability to handle large datasets.However, some users complained about lax customer support and the occasional bug.NVivo is popular but not as robust as some of the other options. It’s also expensive. However, many users believe that the extra cost is worth it for the additional features and functionality. It has robust coding features to analyze large amounts of data quickly.Overall, NVivo is a user-friendly qualitative data analysis software that can be expensive and complex for individual users but is a handy assistant for teams.

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ThoughtSpot is a powerful and reliable solution with the capability to deep-dive into data with an impressive level of granularity to perform business data analysis. With its AI-powered offering, SpotIQ, this platform enables easy data querying with intuitive drop-downs and suggestions to retrieve relevant business data for analysis and presentation. In addition, users can save and share their queries with other users with one simple click. In-memory data caching makes for faster data retrieval and creation of data visualizations on the fly, though some users feel that the platform should have more formatting options for better dashboard customization. With the capability to transform massive amounts of data sets into real-time analytics in seconds, this platform has a user-friendly interface that affords even non-technical users the autonomy to use data to discover anomalies and trends with minimal effort. Astutely recognizing the latency inherent in moving data between data sources and analytics platforms, the solution now offers direct querying into the in-cloud data warehouse Snowflake via its offering - Embrace. Users praise the pricing model of this tool since the cost incurred depends on the storage space consumed, not the number of users. The solution does have its limitations, though. Quite a few users say that implementing natural language processing (NLP) requires a lot of pre-work and that AI-powered searches can slow systems down. Data models have to be specifically tailored to the platform, which makes them inflexible for reuse. Though the tool is supported by all major browsers, users can face UI or performance issues with using it on Internet Explorer. As uploading Excel files is still the best way to push data into the platform, data import can be time consuming. Users feel that updated technical documentation and reporting tool tips for the dashboard UI could help shorten the learning curve. Deployment can be challenging for small businesses without IT support. Some users who reviewed it based on cost feel that this tool can be expensive for mid-level businesses. To summarize, businesses can leverage ThoughtSpot’s excellent AI-powered capabilities to share dynamic, real-time data analyses with employees and clients to drive effective decision-making within their organizations.

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