Jason Keller

There is perhaps no greater matchup in the world of marketing automation software than HubSpot vs Marketo. Any reasonable person might look at this question — comparing two of the most well-known marketing automation platforms — and shrink away. Because how could you compare the inbound marketing titan that is HubSpot to Adobe’s darling Marketo? Well, not only do we have an intuitive comparison report (found at the button below), but we’re also arming you with this guide, written from the heart, with love.

Act-On vs HubSpot vs Pardot: no matter the outcome, the consumer (you) is the one who wins. Marketing automation software, as you might know, is industry-shattering tools that assist marketers in their day-to-day tasks. In fact, we might call them a marketer’s best friend. Naturally, you’d like to get right to choosing one, but your business has unique needs that need to be addressed first. That’s why we’re going to go step-by-step in assessing three industry-leading tools so that you can decide for yourself.

From chatbots to big data, the marketing automation landscape looks more diverse and crowded every year. That’s why having a marketing automation strategy is less of a perk and now more of a requirement when it comes to owning a business. Customers come to your business through a multitude of channels.

Tracking individual behaviors and engagement on each of these channels poses an enormous challenge, which is why the majority of companies are turning to marketing automation software to collect, interpret and respond to consumer data in a way that encourages consistent movement through the sales funnel.

As many vendor experts would point out, marketing automation is more than just “guided email”. It’s a complex, supportive system of lifecycle marketing assistance. Marketing automation brings together things like keyword handling, lead generation and email marketing customization with other components that help shepherd customers toward conversion, and bring more power to internal sales and management teams.

If you’re trying to compare HubSpot vs Infusionsoft by Keap — two heavyweights in the realm of marketing automation software  — then you certainly don’t want to go it alone. Powerful marketing automation tools like these two pretty pieces of software, naturally, do a lot of things in one package. So we’ve crunched the numbers, ran the tests, and pitted these two apps against one another so you can make the best, independent decision for your business. And if you need a bit of help? We’ve also got you covered with the link down below.

Demand generation vs lead generation — they’re not as opposed as the “vs” might have you think. Demand generation and lead generation are like peanut butter and jelly in the marketing and marketing automation world. They’re different (and tasty), but work well in tandem with one another, just like their legume and grape-based counterparts. And in the ever-changing industry of digital marketing and marketing automation software, these two concepts represent pillars of stability.