WordPress vs Webflow

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Our analysts compared WordPress vs Webflow based on data from our 400+ point analysis of Web Design Software, user reviews and our own crowdsourced data from our free software selection platform.

WordPress Software Tool

Product Basics

WordPress is a leading free, open-source software that helps enterprises manage and publish their digital content online. It enables website design with custom CSS, domain registration and automatic updates with secure server hosting. Users can build blogs, mailing lists, forums, media galleries, online stores, LMSs and membership sites. Its responsive themes and thousands of plugins empower users to create and edit content that includes audio, video, images and documents.

Teams can collaborate on creating content in Google Docs and then save it on any website while retaining the original formatting and images. Users can create income streams by selling products, services and subscriptions from within the same portal. With built-in SEO, it integrates with Search Console and Google Analytics to help track website traffic and performance metrics.
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Webflow is a software-as-a-service (SaaS) for website building and hosting. Powered by Amazon Web Services, it provides fully managed web hosting with enterprise-level scalability by virtue of more than 100 data centers and servers worldwide. Its no-code, completely visual canvas enables content creators of all technical skills to build websites quicker, without the help of developers. E-commerce businesses can build custom databases for dynamic content types, and personalize product fields, carts and checkout workflows.

When importing content in CSV file format, it provides custom fields for disparate content types and rich layout design. It enables publishing new content, collaboration, SEO optimization and tweaking layouts and website sections directly from within the interface. It helps track user traffic and activity through integration with Google Analytics, Google Optimize and more.
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$4 Monthly, Freemium
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Tailored to your specific needs
$14 Monthly, Freemium
Get a free price quote
Tailored to your specific needs
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Windows
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Chromebook
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Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
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Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Cost-Effective: WordPress is open-source software, meaning it is free to use, which significantly reduces the initial investment for website development.
  • SEO-Friendly: WordPress is designed with search engine optimization in mind, offering plugins like Yoast SEO to help improve your site's visibility on search engines.
  • Customizable: With thousands of themes and plugins available, WordPress allows for extensive customization to meet specific business needs and branding requirements.
  • User-Friendly Interface: The intuitive dashboard makes it easy for non-technical users to manage content, update pages, and add new posts without needing coding skills.
  • Scalability: WordPress can handle websites of all sizes, from small blogs to large e-commerce sites, making it a versatile choice for growing businesses.
  • Community Support: A large, active community of developers and users provides extensive support, tutorials, and forums to help troubleshoot issues and share best practices.
  • Security: Regular updates and a wide range of security plugins help protect your site from vulnerabilities and cyber threats.
  • Mobile Responsiveness: Many WordPress themes are designed to be mobile-friendly, ensuring your site looks good and functions well on all devices.
  • Multilingual Capabilities: Plugins like WPML allow you to create multilingual websites, making it easier to reach a global audience.
  • Integration with Third-Party Tools: WordPress seamlessly integrates with various third-party services such as email marketing tools, payment gateways, and social media platforms.
  • Content Management: The built-in CMS features make it easy to organize and manage large amounts of content, including posts, pages, and media files.
  • Regular Updates: WordPress frequently releases updates to improve functionality, security, and performance, ensuring your site remains up-to-date with the latest web standards.
  • Accessibility: WordPress strives to adhere to web accessibility standards, making it easier to create websites that are accessible to users with disabilities.
  • Analytics and Reporting: Integration with tools like Google Analytics provides detailed insights into website performance, helping you make data-driven decisions.
  • Flexible Hosting Options: WordPress can be hosted on a variety of platforms, giving you the flexibility to choose a hosting provider that best suits your needs and budget.
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  • Streamlined Design Process: Webflow simplifies the transition from design to development, allowing designers to create responsive websites visually, without writing code, speeding up project timelines.
  • Integrated CMS: The platform includes a powerful CMS that lets users manage content dynamically, making it easier to update text, images, and other content without needing a developer.
  • Responsive by Nature: Webflow automatically generates responsive designs, ensuring websites look great on any device, improving user experience and engagement.
  • SEO Optimization: Built-in SEO tools help improve website visibility in search engine results, driving more organic traffic by allowing easy meta tags, alt tags, and structure customization.
  • Real-Time Preview: Users can see design changes in real-time, enabling immediate feedback and adjustments without the need for external preview tools, enhancing design accuracy and efficiency.
  • Custom Interactions and Animations: Webflow offers advanced animation and interaction tools, allowing for the creation of engaging and dynamic websites without complex coding.
  • Hosting Reliability: Webflow provides fast and secure hosting with automatic scaling to handle traffic spikes, ensuring websites remain accessible and performant.
  • Client Billing Feature: The platform includes a client billing feature that simplifies the process of billing clients directly for hosting, streamlining the financial management of web projects.
  • Template Marketplace: Users can choose from a wide range of templates or sell their own designs in Webflow's marketplace, offering flexibility and potential revenue streams.
  • E-commerce Integration: Webflow supports e-commerce functionality, allowing users to design, build, and launch online stores with full control over the shopping experience.
  • Collaboration Tools: Team members can collaborate on projects in real-time, with changes synced across the platform, enhancing teamwork and project efficiency.
  • Extensive Learning Resources: Webflow University offers comprehensive tutorials and resources, making it easier for beginners to learn web design and development.
  • Exportable Code: For those who prefer to host their site elsewhere, Webflow allows users to export their site's HTML, CSS, and JavaScript, offering flexibility in deployment options.
  • Global CDN: Websites built on Webflow are served via a global content delivery network (CDN), ensuring fast loading times for visitors around the world.
  • Security Features: Webflow prioritizes security with SSL certification, constant monitoring, and automatic updates to keep websites safe from threats.
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  • Content Publishing: Share content with a click of a button. Insert content from Google Drive while maintaining formatting or type it in directly to the content editor, place images and then simply publish the content to make it go live on the web. 
  • Plug-ins: Customize tools by choosing from over 55,000 downloadable plugins. SEO optimization, anti-spam protection, site-building features and more are available for download. Browse product descriptions, ratings and support content on the vendor’s site. 
  • Themes: Choose from over 8,000 different, preset themes or customize your own theme, utilizing the Theme Developer Handbook to assist in the development process. 
  • Mobile App: Draft, edit, publish and more from anywhere via the mobile app, available on both iOS and Android devices. Activate push notifications to keep in-the-know with the site’s activity and follower communications. 
  • Security: Keep your content and site safe with a dedicated security team made up of approximately 50 experts that use sophisticated security tools to continuously monitor common security issues identified by the Open Web Application Security Project (OWASP). Report potential security breaches using WordPress HackerOne. 
  • Versatility: Create a blog or website of any kind, from photo blogs to business sites, a magazine site and more. 
  • Search Engine Optimization: Comes with built-in search engine optimization (SEO), encouraging search engines to gather information included in the content to increase traffic. SEO plug-ins are also available. 
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  • E-Commerce: Create a new revenue stream and build a business around any product. Enhance customer experience with a no-code approach. Feature the most popular products and highlight specific attributes, images and other information. Attain complete control over designing and customizing elements like the logo and colors. Create a blog and feature products in it to drive sales. 
  • Boost Integration: Integrate with Zapier, Printful, Shippo, QuickBooks, Mailchimp and more to streamline, manage and execute the shipping process, accounting activities and operations. 
  • Manage Leads: Connect forms to preferred email platforms to grow audience and advertise and promote new items, deals and special offers. 
  • Content Management System: Create content structure, add necessary content and design it visually. It works well for editors, designers and developers. 
    • Flexible layout: Easily add all the elements required and pull data from the CMS without any layout restrictions. 
    • Sort and Filter: Hide unrequired content, conditionally display content and divvy up based on a given field. 
    • Customized Search Experience: Design the search experience from scratch. Manage and control the content that visitors discover on the site. 
    • Seamless Editing: Get rid of chunky and disconnected dashboards. Add and edit on the live website and publish with a click. Make edits and allow the changes to appear across the site consistently. 
    • Real-Time Collaboration: Give access to teammates and clients to work on the website to make necessary edits and additions to the content. 
    • Structured Content: Build the schema and connect it to the desired design rather than restricting it to inflexible templates, complex codes or blog-centric content structures. 
    • Content Migration: Import content from a spreadsheet or CMS and export it to use anywhere. 
    • Custom Webhooks: Fire actions when an item is updated, added or deleted. 
  • SEO Support: Employ fine-tuned controls, high-performance hosting and content management tools to optimize the website SEO. Use codes that search engine indexing bots can analyze. Employ visual development tools to satisfy developers. Manage SEO settings with Open Graph. Optimize meta descriptions, page titles and alt texts without using external plugins. 
  • Scalable Hosting: Offer a hosting platform when a project is ready to be published. Ensure quick website loading and accessibility, and handle high traffic rates. 
  • Interactions and Animations: Empower designers to develop rich and complex animations without any code. Achieve precise reveal animations, progress bars, parallax and other effects. Catch visitors’ attention by linking animations and movement to cursor positions. Create rich hover animations and choose from 20 built-in animations and interactions. 
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Product Ranking

#4

among all
Web Design Software

#5

among all
Web Design Software

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Analyst Rating Summary

71
67
95
90
91
91
88
82
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Accessibility
Collaboration
Security
Design and Layout
Collaboration
Accessibility
Security

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

WordPress
Webflow
+ Add Product + Add Product
Accessibility Collaboration Design And Layout Platform Capabilities Reporting 95 91 88 72 68 90 91 82 73 68 0 25 50 75 100
100%
0%
0%
100%
0%
0%
100%
0%
0%
80%
20%
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83%
0%
17%
83%
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17%
45%
9%
46%
55%
0%
45%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

64%
9%
27%
45%
0%
55%
80%
20%
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80%
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20%

User Sentiment Summary

Great User Sentiment 22244 reviews
Great User Sentiment 499 reviews
89%
of users recommend this product

WordPress has a 'great' User Satisfaction Rating of 89% when considering 22244 user reviews from 4 recognized software review sites.

89%
of users recommend this product

Webflow has a 'great' User Satisfaction Rating of 89% when considering 499 user reviews from 5 recognized software review sites.

4.4 (19)
4.3 (14)
4.3 (7872)
4.2 (191)
n/a
4.58 (179)
4.6 (13061)
4.6 (112)
4.2 (1292)
4.3 (3)

Awards

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SelectHub research analysts have evaluated Webflow and concluded it earns best-in-class honors for Security.

Security Award

Synopsis of User Ratings and Reviews

Flexibility: WordPress is known for being highly customizable, allowing users to tailor their websites to their specific needs, from blogs to e-commerce sites.
Plugin Ecosystem: Users consistently praise the extensive plugin library available, which extends the functionality of WordPress websites, offering solutions for various business needs.
Community Support: A strong and active community provides ample resources, tutorials, and support forums, making it easier for users to find solutions and get help when needed.
Theme Availability: A vast selection of themes allows users to easily change the design and layout of their website, offering both free and paid options to suit different budgets.
User-Friendly Interface: WordPress is often commended for its intuitive interface, making it relatively easy for users to manage content, even without extensive technical expertise.
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Visually build and manage content: Webflow's Editor provides a visual interface for content management, allowing users to easily create and update website content without needing to code. This is particularly helpful for users with limited technical expertise or those who prefer a more intuitive approach to content management.
Design freedom and customization: Webflow offers a high degree of design flexibility, empowering users to create custom websites that align with their brand and vision. The platform provides a wide range of design tools and features, enabling users to control the look and feel of their website without limitations.
SEO features and integrations: Webflow includes built-in SEO tools and integrations to help users optimize their websites for search engines. These features can assist in improving website visibility and organic search rankings, making it easier for potential customers to find the website.
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Technical Issues: WordPress' reliance on plugins and themes can lead to technical difficulties, especially for users without technical expertise. Troubleshooting plugin conflicts, theme compatibility, and website errors can be time-consuming and require additional support.
Security Vulnerabilities: The open-source nature of WordPress and its reliance on third-party plugins can create security vulnerabilities if not properly maintained. Regular updates, security plugins, and strong passwords are essential to mitigate these risks.
Website Maintenance: WordPress requires ongoing maintenance, including updating plugins, themes, and the core software. Neglecting these updates can lead to security risks, performance issues, and compatibility problems, potentially disrupting business operations.
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Limited Content Management: While Webflow excels in design, its content management capabilities might feel restrictive for users accustomed to traditional CMS platforms like Wordpress. Content editors may find the interface less intuitive and the content organization less flexible.
Ecommerce Limitations: Webflow's built-in ecommerce functionality, while constantly improving, may not be as robust or feature-rich as dedicated ecommerce platforms like Shopify. Users with complex online stores might encounter limitations in areas such as product variations, shipping options, and payment gateways.
Pricing Structure: Webflow's pricing structure, particularly for ecommerce plans, can be a deterrent for some users, especially when compared to open-source CMS options or platforms with more affordable ecommerce plans. The cost can escalate as your website's needs grow.
Learning Curve: Webflow's powerful design tools come with a steeper learning curve compared to simpler website builders. Users without prior web design experience may need to invest time in learning the platform's interface and functionalities.
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Is WordPress still the word on the street for website creation this year? While starting as a humble blogging platform, WordPress has evolved into a robust content management system (CMS) powering a significant portion of the internet. Users praise its flexibility and extensive plugin ecosystem, which allows for a high degree of customization and scalability, making it suitable for simple blogs and complex e-commerce sites. This adaptability is further enhanced by the availability of thousands of themes and the ability to modify the platform's code directly, giving developers granular control over the final product. However, this strength can also be a weakness, as the learning curve for WordPress can be steep for beginners unfamiliar with web development. Managing security and updates can also be challenging without technical knowledge, potentially leading to security vulnerabilities or site downtime. Users often point to the need for additional plugins, even for basic functionality, which can lead to performance issues if not carefully managed. Despite these drawbacks, WordPress remains a popular choice for businesses and individuals seeking a powerful and adaptable platform to build their online presence, particularly those with some technical expertise or the resources to hire a developer.

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Webflow has been making waves in the website creation scene, garnering a bunch of positive buzz from users over the past year. Folks are raving about how easy it is to use, even if you're not a coding whiz. They love the drag-and-drop interface and the huge library of templates that make designing a website a breeze. Plus, Webflow packs a punch with features like a built-in CMS, e-commerce tools, and SEO optimization, which means you can build a website that looks slick and functions like a dream. However, some users have mentioned that Webflow's pricing can be a bit steep compared to other website builders like Wix or Squarespace, and it might have a steeper learning curve for complete beginners. But, if you're looking for a platform that gives you more control and flexibility over your website's design and functionality, Webflow is definitely worth checking out. So, who's Webflow's ideal user? It's perfect for freelancers, entrepreneurs, and small businesses who want a professional-looking website without having to hire a developer. It's also a great choice for designers who want more creative freedom and control over their projects. Webflow's powerful features and flexibility make it a solid option for anyone who's serious about building a website that stands out from the crowd. Ready to dive in? Webflow: Where design flows freely.

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