Wix vs WordPress

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Our analysts compared Wix vs WordPress based on data from our 400+ point analysis of Web Design Software, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Wix is a comprehensive software platform designed to facilitate website creation and content management, making it an ideal solution for individuals and small to medium-sized businesses seeking to establish or enhance their online presence. With its user-friendly interface, Wix caters to users who may not have extensive technical skills, offering a wide range of customizable templates and drag-and-drop features that simplify the process of designing a professional-looking website. Among its key benefits are the ease of use, flexibility in design, and a robust suite of tools that support SEO, e-commerce, and social media integration. Wix stands out in the market for its ability to balance simplicity with powerful functionality, providing users with the resources they need to create, manage, and grow their online presence effectively. Pricing for Wix varies, with options ranging from basic free plans to more advanced subscriptions that are billed monthly, catering to different needs and budgets.

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WordPress is a leading free, open-source software that helps enterprises manage and publish their digital content online. It enables website design with custom CSS, domain registration and automatic updates with secure server hosting. Users can build blogs, mailing lists, forums, media galleries, online stores, LMSs and membership sites. Its responsive themes and thousands of plugins empower users to create and edit content that includes audio, video, images and documents.

Teams can collaborate on creating content in Google Docs and then save it on any website while retaining the original formatting and images. Users can create income streams by selling products, services and subscriptions from within the same portal. With built-in SEO, it integrates with Search Console and Google Analytics to help track website traffic and performance metrics.
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$16 Monthly
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$4 Monthly, Freemium
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Windows
Mac
Linux
Android
Chromebook
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Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
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FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Boost Speed and Performance: Design well-optimized websites and improve time to first byte (TTBA). Regularly cache static content using the content distribution network. 
  • Easily Design Professional Websites: Quickly design personalized websites using a template library and drag-and-drop interface. Templates range from corporate boilerplates and eCommerce sites to travel, tourism and food websites. Supports supplementary coding and mobile optimizations. 
  • Enhance Customer Experience: Design website and logo with business colors to create brand awareness. Add unique plugins and add-ons like payment processors, chatbots and digital media generators to improve the overall customer experience. 
  • Give Shoppers Peace of Mind: Build SSL-certified websites. Provides free HTTPS sites for safe online payments, personal information sharing and more. 
  • Streamline Marketing: Fill accurate metadata, create detailed sitemaps and customize each URL for improved SEO. Automate SEO workflows, create multiple social media posts and perform targeted email marketing from the dashboard. 
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  • Cost-Effective: WordPress is open-source software, meaning it is free to use, which significantly reduces the initial investment for website development.
  • SEO-Friendly: WordPress is designed with search engine optimization in mind, offering plugins like Yoast SEO to help improve your site's visibility on search engines.
  • Customizable: With thousands of themes and plugins available, WordPress allows for extensive customization to meet specific business needs and branding requirements.
  • User-Friendly Interface: The intuitive dashboard makes it easy for non-technical users to manage content, update pages, and add new posts without needing coding skills.
  • Scalability: WordPress can handle websites of all sizes, from small blogs to large e-commerce sites, making it a versatile choice for growing businesses.
  • Community Support: A large, active community of developers and users provides extensive support, tutorials, and forums to help troubleshoot issues and share best practices.
  • Security: Regular updates and a wide range of security plugins help protect your site from vulnerabilities and cyber threats.
  • Mobile Responsiveness: Many WordPress themes are designed to be mobile-friendly, ensuring your site looks good and functions well on all devices.
  • Multilingual Capabilities: Plugins like WPML allow you to create multilingual websites, making it easier to reach a global audience.
  • Integration with Third-Party Tools: WordPress seamlessly integrates with various third-party services such as email marketing tools, payment gateways, and social media platforms.
  • Content Management: The built-in CMS features make it easy to organize and manage large amounts of content, including posts, pages, and media files.
  • Regular Updates: WordPress frequently releases updates to improve functionality, security, and performance, ensuring your site remains up-to-date with the latest web standards.
  • Accessibility: WordPress strives to adhere to web accessibility standards, making it easier to create websites that are accessible to users with disabilities.
  • Analytics and Reporting: Integration with tools like Google Analytics provides detailed insights into website performance, helping you make data-driven decisions.
  • Flexible Hosting Options: WordPress can be hosted on a variety of platforms, giving you the flexibility to choose a hosting provider that best suits your needs and budget.
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  • Website: Use Wix ADI (Artificial Design Intelligence) to automatically create a website or choose from more than 500 templates and 100 fonts to design a custom website with drag-and-drop abilities. Make them mobile-friendly, and add animations, images, text, videos and scroll effects like parallax, fade-in, zoom-in and more. 
    • Online Store: Showcase and sell products, track and manage inventory, and handle online stores. 
    • Blog: Create and edit blog posts, view and manage comments, and add multiple writers. 
    • Music: Showcase albums, playlists and tracks on a customizable music player. Allow customers to directly share and buy music from the website and keep track of the most shared, played, downloaded and purchased songs. 
    • Photography: Display images and autoplay videos in more than 30 kinds of galleries, set image quality and sharpness, and protect content using passwords and watermarks. 
    • Video: Manage, create and customize video channels, add videos from computers or social media, and rent, sell or offer monthly subscriptions. 
    • Events: Customize, create and share email invites, track RSVPs, manage and edit guest details, and sell event tickets. 
    • Restaurants: Create a personalized menu with customized pricing and images. Accept orders and manage reservations online, and set an auto-confirmation email. 
  • Domain: Connect or create a custom domain name and get a personalized email ID. 
  • Analytics: Track site performance, statistics, visitors, sales and more. 
  • Contact Management: Manage and collect contact and subscriber information in a single space. 
  • Login and Chat: Allow customers or members to access password-protected pages. Communicate with site visitors via live chat. 
  • Social Media: Connect accounts with Twitter, Pinterest, Facebook and other social media platforms. Share blogs, pictures and videos at the same time. 
  • Security: Secure websites and boost SEO with SSL certification. 
  • Payments: Accept payments online via PayPal and credit cards, and offline without commission. 
  • Shipping and Tax: Determine and customize taxation and shipping rules based on location. Also, offer free shipping and dropshipping. 
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  • Content Publishing: Share content with a click of a button. Insert content from Google Drive while maintaining formatting or type it in directly to the content editor, place images and then simply publish the content to make it go live on the web. 
  • Plug-ins: Customize tools by choosing from over 55,000 downloadable plugins. SEO optimization, anti-spam protection, site-building features and more are available for download. Browse product descriptions, ratings and support content on the vendor’s site. 
  • Themes: Choose from over 8,000 different, preset themes or customize your own theme, utilizing the Theme Developer Handbook to assist in the development process. 
  • Mobile App: Draft, edit, publish and more from anywhere via the mobile app, available on both iOS and Android devices. Activate push notifications to keep in-the-know with the site’s activity and follower communications. 
  • Security: Keep your content and site safe with a dedicated security team made up of approximately 50 experts that use sophisticated security tools to continuously monitor common security issues identified by the Open Web Application Security Project (OWASP). Report potential security breaches using WordPress HackerOne. 
  • Versatility: Create a blog or website of any kind, from photo blogs to business sites, a magazine site and more. 
  • Search Engine Optimization: Comes with built-in search engine optimization (SEO), encouraging search engines to gather information included in the content to increase traffic. SEO plug-ins are also available. 
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Product Ranking

#2

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#4

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Analyst Rating Summary

75
71
95
95
97
91
100
88
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Design and Layout
Collaboration
Accessibility
Accessibility
Collaboration
Security
Design and Layout

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Wix
WordPress
+ Add Product + Add Product
Accessibility Collaboration Design And Layout Platform Capabilities Reporting 95 97 100 81 68 95 91 88 72 68 0 25 50 75 100
100%
0%
0%
100%
0%
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100%
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100%
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83%
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17%
82%
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18%
45%
9%
46%
50%
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50%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

73%
0%
27%
64%
9%
27%
80%
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20%
80%
20%
0%

User Sentiment Summary

Great User Sentiment 6921 reviews
Great User Sentiment 22244 reviews
87%
of users recommend this product

Wix has a 'great' User Satisfaction Rating of 87% when considering 6921 user reviews from 3 recognized software review sites.

89%
of users recommend this product

WordPress has a 'great' User Satisfaction Rating of 89% when considering 22244 user reviews from 4 recognized software review sites.

n/a
4.4 (19)
4.2 (1258)
4.3 (7872)
4.4 (5553)
4.6 (13061)
4.1 (110)
4.2 (1292)

Awards

SelectHub research analysts have evaluated Wix and concluded it deserves the award for the Best Overall Web Design Software available today and earns best-in-class honors for Design and Layout.

Analysts' Pick Award
Design and Layout Award

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Synopsis of User Ratings and Reviews

Website Builder: Offers an intuitive and feature-rich drag-and-drop website editor, according to 93% of reviews on the site building process.
Templates: Wix provides a wide range of state-of-the-art website templates, according to 100% of users who reviewed the template library.
Easy to Launch Website: About 90% of users reviewing ease of use said they had no trouble launching websites without prior technical knowledge.
Cost: It’s a cheaper option than its competitors, according to 72% of reviews on this aspect.
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Flexibility: WordPress is known for being highly customizable, allowing users to tailor their websites to their specific needs, from blogs to e-commerce sites.
Plugin Ecosystem: Users consistently praise the extensive plugin library available, which extends the functionality of WordPress websites, offering solutions for various business needs.
Community Support: A strong and active community provides ample resources, tutorials, and support forums, making it easier for users to find solutions and get help when needed.
Theme Availability: A vast selection of themes allows users to easily change the design and layout of their website, offering both free and paid options to suit different budgets.
User-Friendly Interface: WordPress is often commended for its intuitive interface, making it relatively easy for users to manage content, even without extensive technical expertise.
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Scalability: Inability to access the source code can hinder operational scalability, according to 94% of reviews on backend connectivity.
Add-Ons and Plugins: Most essential features are expensive and only available as add-ons, according to 100% of reviews on this element.
Mobile Optimization: Optimizing websites for mobile devices is complicated and requires professional assistance, according to 92% of reviews on this feature.
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Technical Issues: WordPress' reliance on plugins and themes can lead to technical difficulties, especially for users without technical expertise. Troubleshooting plugin conflicts, theme compatibility, and website errors can be time-consuming and require additional support.
Security Vulnerabilities: The open-source nature of WordPress and its reliance on third-party plugins can create security vulnerabilities if not properly maintained. Regular updates, security plugins, and strong passwords are essential to mitigate these risks.
Website Maintenance: WordPress requires ongoing maintenance, including updating plugins, themes, and the core software. Neglecting these updates can lead to security risks, performance issues, and compatibility problems, potentially disrupting business operations.
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Wix offers intuitive drag-and-drop editors and a rich library of designer templates. Users have identified the drag-and-drop editor and intuitive UI as Wix’s standout features. It aids website design without complicated coding and allows users to maintain analytics and manage content with a few clicks from the dashboard. However, reviews mention that users can’t access the source code, and website designers can only use predefined customizations where personalization isn’t possible. Also, critical features like payment processing, WordPress plugins, personal email domain and others come as paid add-ons or plugins. It can be a less economical option for businesses with large inventories, comprehensive websites and rapid scaling plans. However, the templates are well-crafted and ideal for new businesses to design unique landing pages and boost their digital presence at a comparatively low cost.

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Is WordPress still the word on the street for website creation this year? While starting as a humble blogging platform, WordPress has evolved into a robust content management system (CMS) powering a significant portion of the internet. Users praise its flexibility and extensive plugin ecosystem, which allows for a high degree of customization and scalability, making it suitable for simple blogs and complex e-commerce sites. This adaptability is further enhanced by the availability of thousands of themes and the ability to modify the platform's code directly, giving developers granular control over the final product. However, this strength can also be a weakness, as the learning curve for WordPress can be steep for beginners unfamiliar with web development. Managing security and updates can also be challenging without technical knowledge, potentially leading to security vulnerabilities or site downtime. Users often point to the need for additional plugins, even for basic functionality, which can lead to performance issues if not carefully managed. Despite these drawbacks, WordPress remains a popular choice for businesses and individuals seeking a powerful and adaptable platform to build their online presence, particularly those with some technical expertise or the resources to hire a developer.

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Screenshots

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