Wix vs Google Web Designer

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Our analysts compared Wix vs Google Web Designer based on data from our 400+ point analysis of Web Design Software, user reviews and our own crowdsourced data from our free software selection platform.

Google Web Designer Software Tool

Product Basics

Wix is a comprehensive software platform designed to facilitate website creation and content management, making it an ideal solution for individuals and small to medium-sized businesses seeking to establish or enhance their online presence. With its user-friendly interface, Wix caters to users who may not have extensive technical skills, offering a wide range of customizable templates and drag-and-drop features that simplify the process of designing a professional-looking website. Among its key benefits are the ease of use, flexibility in design, and a robust suite of tools that support SEO, e-commerce, and social media integration. Wix stands out in the market for its ability to balance simplicity with powerful functionality, providing users with the resources they need to create, manage, and grow their online presence effectively. Pricing for Wix varies, with options ranging from basic free plans to more advanced subscriptions that are billed monthly, catering to different needs and budgets.

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Google Web Designer is a sophisticated tool designed for creating engaging HTML5 content. It is particularly well-suited for professionals in advertising, marketing, and web development industries, offering a seamless way to design interactive and animated web elements. The software's standout features include a user-friendly interface, robust animation tools, and seamless integration with other platforms, making it a powerful choice for creating responsive ads and web pages. Users appreciate its ability to produce high-quality designs without extensive coding knowledge. Compared to similar products, it is praised for its intuitive design and comprehensive feature set. Pricing details are not readily available, so it is advisable to contact SelectHub for a tailored quote. Google Web Designer stands out for its versatility and ease of use, making it a preferred choice for those looking to enhance their web design capabilities with minimal hassle.

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Product Insights

  • Boost Speed and Performance: Design well-optimized websites and improve time to first byte (TTBA). Regularly cache static content using the content distribution network. 
  • Easily Design Professional Websites: Quickly design personalized websites using a template library and drag-and-drop interface. Templates range from corporate boilerplates and eCommerce sites to travel, tourism and food websites. Supports supplementary coding and mobile optimizations. 
  • Enhance Customer Experience: Design website and logo with business colors to create brand awareness. Add unique plugins and add-ons like payment processors, chatbots and digital media generators to improve the overall customer experience. 
  • Give Shoppers Peace of Mind: Build SSL-certified websites. Provides free HTTPS sites for safe online payments, personal information sharing and more. 
  • Streamline Marketing: Fill accurate metadata, create detailed sitemaps and customize each URL for improved SEO. Automate SEO workflows, create multiple social media posts and perform targeted email marketing from the dashboard. 
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  • Cross-Platform Compatibility: Google Web Designer allows you to create responsive designs that work seamlessly across devices, ensuring your content looks great on desktops, tablets, and smartphones.
  • Interactive Content Creation: With built-in support for animations and interactive elements, you can engage users more effectively, enhancing user experience and retention.
  • Integration with Google Services: Easily integrate with Google Ads and Google Analytics, streamlining your workflow and providing valuable insights into your web content's performance.
  • Visual and Code Editing: Offers both a visual interface and code editor, catering to designers who prefer a drag-and-drop approach and developers who want to fine-tune HTML, CSS, and JavaScript.
  • Time Efficiency: Pre-built components and templates help speed up the design process, allowing you to focus on creativity rather than starting from scratch.
  • Cost-Effective Solution: As a free tool, Google Web Designer provides professional-grade design capabilities without the need for expensive software licenses.
  • SEO Optimization: Facilitates the creation of SEO-friendly content, helping improve your website's visibility and ranking on search engines.
  • Collaboration Features: Supports team collaboration by allowing multiple users to work on the same project, enhancing productivity and ensuring consistency in design.
  • Regular Updates and Support: Benefit from frequent updates and a robust support community, ensuring you have access to the latest features and troubleshooting assistance.
  • Customizable Workflows: Adapt the tool to fit your specific workflow needs, whether you're focusing on ad creation, web design, or interactive content development.
  • Rich Media Ads Creation: Specifically designed to create engaging and visually appealing ads, helping you capture audience attention and drive conversions.
  • Accessibility Features: Tools and guidelines are available to help you design content that is accessible to all users, including those with disabilities.
  • Data-Driven Design Decisions: Leverage integration with analytics tools to make informed design choices based on user behavior and engagement metrics.
  • Scalable Design Solutions: Suitable for both small projects and large-scale campaigns, providing flexibility as your design needs grow.
  • Enhanced Creativity: The intuitive interface and diverse toolset empower designers to experiment and innovate, pushing the boundaries of traditional web design.
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  • Website: Use Wix ADI (Artificial Design Intelligence) to automatically create a website or choose from more than 500 templates and 100 fonts to design a custom website with drag-and-drop abilities. Make them mobile-friendly, and add animations, images, text, videos and scroll effects like parallax, fade-in, zoom-in and more. 
    • Online Store: Showcase and sell products, track and manage inventory, and handle online stores. 
    • Blog: Create and edit blog posts, view and manage comments, and add multiple writers. 
    • Music: Showcase albums, playlists and tracks on a customizable music player. Allow customers to directly share and buy music from the website and keep track of the most shared, played, downloaded and purchased songs. 
    • Photography: Display images and autoplay videos in more than 30 kinds of galleries, set image quality and sharpness, and protect content using passwords and watermarks. 
    • Video: Manage, create and customize video channels, add videos from computers or social media, and rent, sell or offer monthly subscriptions. 
    • Events: Customize, create and share email invites, track RSVPs, manage and edit guest details, and sell event tickets. 
    • Restaurants: Create a personalized menu with customized pricing and images. Accept orders and manage reservations online, and set an auto-confirmation email. 
  • Domain: Connect or create a custom domain name and get a personalized email ID. 
  • Analytics: Track site performance, statistics, visitors, sales and more. 
  • Contact Management: Manage and collect contact and subscriber information in a single space. 
  • Login and Chat: Allow customers or members to access password-protected pages. Communicate with site visitors via live chat. 
  • Social Media: Connect accounts with Twitter, Pinterest, Facebook and other social media platforms. Share blogs, pictures and videos at the same time. 
  • Security: Secure websites and boost SEO with SSL certification. 
  • Payments: Accept payments online via PayPal and credit cards, and offline without commission. 
  • Shipping and Tax: Determine and customize taxation and shipping rules based on location. Also, offer free shipping and dropshipping. 
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  • Animation Tools: Create engaging animations using keyframes and timelines, similar to video editing software.
  • 3D Content Creation: Design and manipulate 3D objects with ease, allowing for more dynamic and interactive web experiences.
  • Responsive Design: Automatically adjust layouts to fit different screen sizes, ensuring a consistent user experience across devices.
  • Code View: Switch between design and code views to edit HTML, CSS, and JavaScript directly, providing flexibility for developers.
  • Google Fonts Integration: Access a wide range of fonts directly within the tool, enhancing typography options for web projects.
  • Interactive Components: Utilize built-in components like galleries, maps, and carousels to add interactivity without extensive coding.
  • Ad Creation: Design HTML5 ads that are compatible with Google Ads and DoubleClick, streamlining the ad development process.
  • Dynamic Workflow: Use dynamic bindings to connect elements to data sources, enabling real-time content updates.
  • Asset Library: Organize and manage images, videos, and other assets efficiently within the project workspace.
  • Cross-Platform Compatibility: Develop content that works seamlessly across different browsers and operating systems.
  • Customizable Templates: Start projects quickly with pre-designed templates that can be tailored to specific needs.
  • Event System: Implement user-triggered events to create interactive elements that respond to clicks, hovers, and other actions.
  • Preview Mode: Test and preview designs in real-time to ensure functionality and aesthetics before publishing.
  • Integration with Google Drive: Save and share projects directly to Google Drive, facilitating collaboration and version control.
  • Pen Tool: Draw custom shapes and paths with precision, offering more creative control over design elements.
  • Video Embedding: Easily incorporate video content into web designs, enhancing multimedia capabilities.
  • Customizable Workspaces: Arrange toolbars and panels to suit personal workflow preferences, improving efficiency.
  • Multi-Language Support: Develop content in various languages, catering to a global audience.
  • SVG Support: Import and manipulate scalable vector graphics, maintaining quality across different resolutions.
  • Cloud-Based Backup: Automatically back up projects to the cloud, ensuring data security and accessibility.
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Product Ranking

#2

among all
Web Design Software

#10

among all
Web Design Software

Find out who the leaders are

Analyst Rating Summary

75
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95
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Design and Layout
Collaboration
Accessibility
Design and Layout
Accessibility
Collaboration

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Wix
Google Web Designer
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Accessibility Collaboration Design And Layout Platform Capabilities Reporting 95 97 100 81 68 90 85 95 37 0 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

73%
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User Sentiment Summary

Great User Sentiment 6921 reviews
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87%
of users recommend this product

Wix has a 'great' User Satisfaction Rating of 87% when considering 6921 user reviews from 3 recognized software review sites.

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4.2 (1258)
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4.4 (5553)
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4.1 (110)
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Awards

SelectHub research analysts have evaluated Wix and concluded it deserves the award for the Best Overall Web Design Software available today and earns best-in-class honors for Design and Layout.

Analysts' Pick Award
Design and Layout Award

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Synopsis of User Ratings and Reviews

Website Builder: Offers an intuitive and feature-rich drag-and-drop website editor, according to 93% of reviews on the site building process.
Templates: Wix provides a wide range of state-of-the-art website templates, according to 100% of users who reviewed the template library.
Easy to Launch Website: About 90% of users reviewing ease of use said they had no trouble launching websites without prior technical knowledge.
Cost: It’s a cheaper option than its competitors, according to 72% of reviews on this aspect.
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Intuitive Interface: The drag-and-drop interface makes designing web content simple, even without coding experience.
Animation Capabilities: Create engaging and dynamic web banners and ads with robust animation tools.
Seamless Google Integration: Easily integrate with Google products like Google Drive and Google Ads, streamlining your workflow.
Responsive Design Features: Create designs that automatically adjust to different screen sizes, ensuring optimal viewing on various devices.
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Scalability: Inability to access the source code can hinder operational scalability, according to 94% of reviews on backend connectivity.
Add-Ons and Plugins: Most essential features are expensive and only available as add-ons, according to 100% of reviews on this element.
Mobile Optimization: Optimizing websites for mobile devices is complicated and requires professional assistance, according to 92% of reviews on this feature.
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Limited Website Creation: While capable of creating single-page websites, Google Web Designer is not ideal for building complex, multi-page websites with extensive features and dynamic content.
Coding Limitations: Users might encounter limitations in complex coding scenarios, as the software's visual-based approach might not offer the same flexibility and control as traditional coding environments.
Steep Learning Curve for Advanced Features: While the basic functionalities are user-friendly, mastering advanced features like 3D animation and complex interactions might require a significant learning curve.
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Wix offers intuitive drag-and-drop editors and a rich library of designer templates. Users have identified the drag-and-drop editor and intuitive UI as Wix’s standout features. It aids website design without complicated coding and allows users to maintain analytics and manage content with a few clicks from the dashboard. However, reviews mention that users can’t access the source code, and website designers can only use predefined customizations where personalization isn’t possible. Also, critical features like payment processing, WordPress plugins, personal email domain and others come as paid add-ons or plugins. It can be a less economical option for businesses with large inventories, comprehensive websites and rapid scaling plans. However, the templates are well-crafted and ideal for new businesses to design unique landing pages and boost their digital presence at a comparatively low cost.

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Is Google Web Designer a cut above the rest when it comes to web design tools? While Google Web Designer has potential as a free tool for creating HTML5 ads and interactive content, user reviews over the last year are mixed. Users praise its intuitive visual editor and seamless integration with other Google products, such as Google Ads and Google Drive. This integration streamlines the process of designing, publishing, and managing ads, which is particularly beneficial for businesses heavily invested in the Google ecosystem. However, users often point out limitations in customization options, particularly for complex coding and animations. This can be a dealbreaker for experienced developers seeking granular control over their projects. Another common criticism is the steep learning curve, especially for users unfamiliar with HTML, CSS, and JavaScript. While the visual editor is user-friendly for basic tasks, unlocking the full potential of Google Web Designer requires a deeper understanding of web development concepts. This can be a barrier for beginners or those looking for a quick and easy design solution. Users also report limited support options, with some struggling to find adequate resources for troubleshooting and problem-solving. In conclusion, Google Web Designer is best suited for marketers and small businesses looking to create engaging HTML5 ads and simple interactive content, especially those already comfortable with the Google ecosystem. However, experienced developers or those seeking advanced customization options might find its limitations restrictive and may need to consider alternative tools like Adobe Animate or Tumult Hype.

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Screenshots

Top Alternatives in Web Design Software


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