Wix vs Framer

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Our analysts compared Wix vs Framer based on data from our 400+ point analysis of Web Design Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Wix is a comprehensive software platform designed to facilitate website creation and content management, making it an ideal solution for individuals and small to medium-sized businesses seeking to establish or enhance their online presence. With its user-friendly interface, Wix caters to users who may not have extensive technical skills, offering a wide range of customizable templates and drag-and-drop features that simplify the process of designing a professional-looking website. Among its key benefits are the ease of use, flexibility in design, and a robust suite of tools that support SEO, e-commerce, and social media integration. Wix stands out in the market for its ability to balance simplicity with powerful functionality, providing users with the resources they need to create, manage, and grow their online presence effectively. Pricing for Wix varies, with options ranging from basic free plans to more advanced subscriptions that are billed monthly, catering to different needs and budgets.

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Framer is a sophisticated software tool designed to streamline the process of website creation, making it particularly advantageous for designers, developers, and creative professionals. It offers an intuitive interface that allows users to craft visually appealing and responsive websites without extensive coding knowledge. Framer is especially beneficial for industries focused on digital design and marketing, where rapid prototyping and iteration are crucial. Its standout features include real-time collaboration, interactive design capabilities, and a vast library of customizable components. Users appreciate its seamless integration with other design tools and the ability to produce high-fidelity prototypes. Compared to similar products, Framer is praised for its user-friendly experience and robust design flexibility. Pricing details are not explicitly provided, so potential users are encouraged to contact SelectHub for a tailored quote. Framer's unique blend of ease-of-use and powerful features makes it a compelling choice for those seeking to enhance their web design workflow.
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$16 Monthly
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$5/Site, Monthly, Freemium
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Product Assistance

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Product Insights

  • Boost Speed and Performance: Design well-optimized websites and improve time to first byte (TTBA). Regularly cache static content using the content distribution network. 
  • Easily Design Professional Websites: Quickly design personalized websites using a template library and drag-and-drop interface. Templates range from corporate boilerplates and eCommerce sites to travel, tourism and food websites. Supports supplementary coding and mobile optimizations. 
  • Enhance Customer Experience: Design website and logo with business colors to create brand awareness. Add unique plugins and add-ons like payment processors, chatbots and digital media generators to improve the overall customer experience. 
  • Give Shoppers Peace of Mind: Build SSL-certified websites. Provides free HTTPS sites for safe online payments, personal information sharing and more. 
  • Streamline Marketing: Fill accurate metadata, create detailed sitemaps and customize each URL for improved SEO. Automate SEO workflows, create multiple social media posts and perform targeted email marketing from the dashboard. 
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  • Intuitive Design Interface: Framer offers a user-friendly interface that allows designers to create visually appealing websites without needing extensive coding knowledge, streamlining the design process.
  • Real-Time Collaboration: Teams can work together seamlessly with Framer's real-time collaboration features, ensuring that everyone stays on the same page and feedback is integrated quickly.
  • Responsive Design Capabilities: Framer enables designers to create responsive websites that automatically adjust to different screen sizes, enhancing user experience across devices.
  • Interactive Prototyping: With Framer, designers can build interactive prototypes that simulate real-world user interactions, allowing for more effective testing and iteration.
  • Custom Code Integration: For those with coding skills, Framer allows the integration of custom code, providing flexibility to enhance and personalize website functionality.
  • Comprehensive Component Library: Framer's extensive library of pre-built components accelerates the design process by providing ready-to-use elements that can be customized to fit specific needs.
  • Seamless Animation Tools: Designers can create smooth animations and transitions with Framer's built-in tools, adding dynamic elements to websites that capture user attention.
  • Efficient Workflow Management: Framer's task management features help teams organize and prioritize tasks, improving productivity and ensuring project deadlines are met.
  • Cross-Platform Compatibility: Framer supports multiple platforms, allowing designers to create and test websites that function consistently across different operating systems and browsers.
  • Scalable Design Solutions: Framer's scalable design capabilities ensure that websites can grow and adapt as business needs evolve, providing long-term value and flexibility.
  • Comprehensive Support and Resources: Framer offers extensive documentation, tutorials, and community support, empowering users to maximize the software's potential and troubleshoot effectively.
  • Integration with Popular Tools: Framer integrates with widely-used tools like Figma and Sketch, allowing for a smooth transition and continuity in the design workflow.
  • Cost-Effective Solution: By reducing the need for multiple software tools and streamlining the design process, Framer offers a cost-effective solution for businesses looking to optimize their web development efforts.
  • Enhanced User Engagement: The ability to create interactive and visually appealing websites with Framer leads to higher user engagement and satisfaction, ultimately driving business success.
  • Data-Driven Design Decisions: Framer's analytics features provide insights into user behavior, enabling designers to make informed decisions that enhance website performance and user experience.
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  • Website: Use Wix ADI (Artificial Design Intelligence) to automatically create a website or choose from more than 500 templates and 100 fonts to design a custom website with drag-and-drop abilities. Make them mobile-friendly, and add animations, images, text, videos and scroll effects like parallax, fade-in, zoom-in and more. 
    • Online Store: Showcase and sell products, track and manage inventory, and handle online stores. 
    • Blog: Create and edit blog posts, view and manage comments, and add multiple writers. 
    • Music: Showcase albums, playlists and tracks on a customizable music player. Allow customers to directly share and buy music from the website and keep track of the most shared, played, downloaded and purchased songs. 
    • Photography: Display images and autoplay videos in more than 30 kinds of galleries, set image quality and sharpness, and protect content using passwords and watermarks. 
    • Video: Manage, create and customize video channels, add videos from computers or social media, and rent, sell or offer monthly subscriptions. 
    • Events: Customize, create and share email invites, track RSVPs, manage and edit guest details, and sell event tickets. 
    • Restaurants: Create a personalized menu with customized pricing and images. Accept orders and manage reservations online, and set an auto-confirmation email. 
  • Domain: Connect or create a custom domain name and get a personalized email ID. 
  • Analytics: Track site performance, statistics, visitors, sales and more. 
  • Contact Management: Manage and collect contact and subscriber information in a single space. 
  • Login and Chat: Allow customers or members to access password-protected pages. Communicate with site visitors via live chat. 
  • Social Media: Connect accounts with Twitter, Pinterest, Facebook and other social media platforms. Share blogs, pictures and videos at the same time. 
  • Security: Secure websites and boost SEO with SSL certification. 
  • Payments: Accept payments online via PayPal and credit cards, and offline without commission. 
  • Shipping and Tax: Determine and customize taxation and shipping rules based on location. Also, offer free shipping and dropshipping. 
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  • Interactive Prototyping: Create dynamic prototypes with animations and interactions that mimic real-world app behavior.
  • Code-Free Design: Utilize a visual editor to design websites without writing a single line of code, making it accessible for non-developers.
  • Responsive Layouts: Automatically adjust designs to fit different screen sizes, ensuring a seamless experience across devices.
  • Component Library: Access a rich library of pre-built components to speed up the design process and maintain consistency.
  • Custom Animations: Design bespoke animations using an intuitive timeline editor to enhance user engagement.
  • Real-Time Collaboration: Work simultaneously with team members, seeing changes in real-time to streamline the design process.
  • Third-Party Integrations: Connect with popular tools like Figma, Sketch, and Adobe XD to import designs and assets effortlessly.
  • Design System Support: Implement and manage design systems to ensure brand consistency across projects.
  • Advanced Prototyping Features: Utilize conditional logic and variables to create complex, interactive prototypes.
  • Custom Code Support: For those who need it, add custom code snippets to extend functionality beyond the visual editor's capabilities.
  • Version Control: Keep track of design iterations and revert to previous versions if needed, ensuring design integrity.
  • Export Options: Export designs in various formats, including HTML, CSS, and JavaScript, for seamless developer handoff.
  • Accessibility Tools: Built-in tools to ensure your designs meet accessibility standards, making them usable for a wider audience.
  • Cloud-Based Platform: Access your projects from anywhere with an internet connection, facilitating remote work and collaboration.
  • Customizable Templates: Start projects quickly with a variety of customizable templates tailored to different industries and use cases.
  • Feedback and Commenting: Gather feedback directly on the design with built-in commenting features, streamlining the review process.
  • Performance Optimization: Tools to optimize website performance, ensuring fast load times and a smooth user experience.
  • SEO Tools: Built-in SEO features to help improve your website's visibility on search engines.
  • Analytics Integration: Connect with analytics tools to track user interactions and gather insights on design effectiveness.
  • Custom Domains: Easily connect custom domains to your projects, giving them a professional appearance.
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Product Ranking

#2

among all
Web Design Software

#7

among all
Web Design Software

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Analyst Rating Summary

75
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96
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Design and Layout
Collaboration
Accessibility
Accessibility
Collaboration
Design and Layout

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Wix
Framer
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Accessibility Collaboration Design And Layout Platform Capabilities Reporting 95 97 100 81 68 100 100 96 61 55 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

73%
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User Sentiment Summary

Great User Sentiment 6921 reviews
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87%
of users recommend this product

Wix has a 'great' User Satisfaction Rating of 87% when considering 6921 user reviews from 3 recognized software review sites.

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4.2 (1258)
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4.4 (5553)
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4.1 (110)
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Awards

SelectHub research analysts have evaluated Wix and concluded it deserves the award for the Best Overall Web Design Software available today and earns best-in-class honors for Design and Layout.

Analysts' Pick Award
Design and Layout Award

SelectHub research analysts have evaluated Framer and concluded it earns best-in-class honors for Accessibility and Collaboration.

Accessibility Award
Collaboration Award

Synopsis of User Ratings and Reviews

Website Builder: Offers an intuitive and feature-rich drag-and-drop website editor, according to 93% of reviews on the site building process.
Templates: Wix provides a wide range of state-of-the-art website templates, according to 100% of users who reviewed the template library.
Easy to Launch Website: About 90% of users reviewing ease of use said they had no trouble launching websites without prior technical knowledge.
Cost: It’s a cheaper option than its competitors, according to 72% of reviews on this aspect.
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Intuitive Design Interface: Framer is praised for its user-friendly drag-and-drop interface, which makes it easy for users to create websites without needing coding skills.
Seamless Figma Integration: Designers can easily import their designs from Figma into Framer, streamlining the workflow and saving time.
Eye-Catching Animations: Framer allows users to add sophisticated animations and interactive elements to their websites, resulting in more engaging and visually appealing user experiences.
Built-In SEO Tools: Framer provides essential SEO controls, allowing users to optimize their websites for search engines and improve their online visibility. Users can customize page titles, meta descriptions, and alt tags, ensuring their websites rank well in search results.
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Scalability: Inability to access the source code can hinder operational scalability, according to 94% of reviews on backend connectivity.
Add-Ons and Plugins: Most essential features are expensive and only available as add-ons, according to 100% of reviews on this element.
Mobile Optimization: Optimizing websites for mobile devices is complicated and requires professional assistance, according to 92% of reviews on this feature.
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Steep Learning Curve: Framer's advanced features, while beneficial, can be challenging for users who are new to website builders and require time to learn.
Cost Barrier: Framer's pricing, although considered fair for its features, may be prohibitive for some freelancers and solopreneurs with limited budgets.
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Wix offers intuitive drag-and-drop editors and a rich library of designer templates. Users have identified the drag-and-drop editor and intuitive UI as Wix’s standout features. It aids website design without complicated coding and allows users to maintain analytics and manage content with a few clicks from the dashboard. However, reviews mention that users can’t access the source code, and website designers can only use predefined customizations where personalization isn’t possible. Also, critical features like payment processing, WordPress plugins, personal email domain and others come as paid add-ons or plugins. It can be a less economical option for businesses with large inventories, comprehensive websites and rapid scaling plans. However, the templates are well-crafted and ideal for new businesses to design unique landing pages and boost their digital presence at a comparatively low cost.

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Is Framer the picture of perfection when it comes to website builders, or does it leave users feeling framed? User reviews from the past year reveal a product that's generally well-regarded, particularly for its design-centric approach and ease of use for creating visually appealing websites. Users praise its intuitive drag-and-drop interface, likening it to popular design tools like Figma, which simplifies the process of translating design visions into reality. This user-friendliness, coupled with robust animation capabilities and a vast library of templates, makes Framer a popular choice for designers and individuals without coding experience looking to build stunning landing pages, prototypes, and marketing websites. However, some users point out a steeper learning curve compared to more basic website builders, especially for those unfamiliar with web design principles. While Framer offers CMS functionality, it falls short compared to more powerful platforms like Webflow, lacking features like a dedicated "quote" function for blog posts and a relational database. This limitation might pose challenges for users who require advanced content management capabilities or plan to scale their websites significantly. Overall, Framer shines in its ability to empower users to craft visually impressive websites with ease, particularly for those prioritizing aesthetics and user experience. However, users requiring advanced features and robust CMS functionality might find Webflow a more suitable option.

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Screenshots

Top Alternatives in Web Design Software


Alboom

Designmodo

Dreamweaver

Framer

GoDaddy Website Builder

Google Web Designer

Mobirise

Pinegrow

Pixpa

Shopify

Square Online

SquareSpace

Vev

Webflow

Webnode

WordPress

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