Willis Towers Watson vs Avature

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Our analysts compared Willis Towers Watson vs Avature based on data from our 400+ point analysis of Talent Management Systems, user reviews and our own crowdsourced data from our free software selection platform.

Willis Towers Watson Software Tool
Avature Software Tool

Product Basics

Willis Towers Watson is a global advisory and financial services company that designs solutions to manage talent, risk, benefits/compensation and money for organizations. It allows company leadership to analyze and understand people, capital, and risks in their organization. Users can also evaluate and manage performance, change, competency, diversity and inclusion, investments, rewards and other aspects. They also offer services like consulting, performance management, insurance and a variety of others to their consumers.
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Avature is a talent management system and part of a more comprehensive HR suite. It helps with the entire hiring process by enabling departments to find, attract, hire, keep and develop the right staff. As an organization that serves over 650 companies, its capabilities include sourcing, recruitment marketing and candidate engagement. In terms of recruiting, it can manage candidates, post to career sites, manage recruiting events, host video interviews and track potential hires through the entire process. It’s useful as an ATS, or users can take advantage of other HR functions and integrate with legacy programs. Other uses include performance management, employee referrals, employee engagement, succession management and more.
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Product Insights

  • Better Job Architecture: Create a framework to define job pathways and requirements, giving employees clear expectations for their performance. Ensure that compensation and rewards are applied consistently.
  • Comprehensive Rewards Analysis: Analyze industry data to help leaders motivate employees through benefits, compensation and company career/wellness programs. Personalize programs based on individuals or teams to increase productivity.
  • Improved Media Strategy: Create, examine, optimize and implement an updated communication/media strategy. Streamline communications with the outside world, even with a smaller team.
  • More Effective Diversity Strategy: Empower leadership to attract and retain an inclusive workforce through company policies, payment strategies, succession programs and more. Cut down on bias and identify potential challenges.
  • Greater Future Planning: Help executives decide the correct type of worker to achieve the job, whether that means AI, freelance workers or something else. Analyze other considerations such as employees who need new skills, retraining, and attracting workers with well-designed careers.
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  • More Flexibility in Recruiting: Allows users to hire the right workers tailored to the job with customizable workflows, APIs and a portal builder. Customers can even reconfigure their tech needs during production, allowing managers to respond quickly to staffing changes.
  • Better Security: Store data on a private cloud-based server that’s secure, meets high-performance standards and follows industry standards to the letter of the law. Keep proprietary data safe, as well as the personal details of employees.
  • Greater Data Integrity: Cut down on bias and keep track of the most critical KPIs. Advanced analytics allows managers to track the progress of employees. Visualize how candidates are moving through the recruitment process. Connect to other systems for a seamless flow of information.
  • Excellent Team Cohesion: Combine talent management, recruiting, performance management and other HR initiatives to create a positive company culture. The advanced analytics track over and underperformers and give managers valuable insights. Other social and engagement features provide a fun and engaged team that works together well.
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  • Change Management: Navigate shifts in a company’s business model, rewards strategy, company tech, or mergers and acquisitions. Ensure a smooth transition with better employee buy-in.
    • Acquisition and Mergers: Streamline the process of merging a company from start to finish. Identify a target, negotiating the terms, and give leaders the tools to oversee the entire operation so it goes well.
    • Risk Management: Analyze and prevent risk from financial, cyber, terrorism, climate change or other sources. Use the information to drive policies across an organization like integrating environmentally friendly rules, ensuring good physical and mental health for employees, or enacting changes to ensure compliance.
  • Engagement Tools:
    • Saville Assessment: Paint a deeper picture of candidates and employees. Judge future performance through situational judgment tests, aptitude tests and a screening for behavioral strengths.
    • Wave Personality Questionnaire: Align work motives and talents and assess skill. Provide an accurate forecast of performance while creating dynamic group reporting. Establish norms to make better, more realistic benchmarks.
    • Rewards Strategy: Make the most of a potentially limited rewards budget. Praise and reward top performers, determine the best way to reward performances, keep pay fair, motivate workers and achieve the best ROI.
    • Employee Performance: Train, evaluate, strategize, and audit individual employees’ performance or overall company trends. Evaluate the effectiveness of specific policies on productivity.
    • Competency Atlas: Examine necessary competencies across the company comprehensively and visually. Find gaps, analyze data and push for change where needed.
    • Executive Compensation: Ensure that leaders get paid fairly and cut down on turnover. Browse executive databases with access to over 400 consultants and take advantage of advice and tools to manage and set executive pay.
  • Benefits and Perks:
    • ICHRA: Offer individual health reimbursement arrangements. Give tax-free funds to all or certain employees for health insurance instead of the traditional group plan.
    • Retirement Planning: Analyze various retirement packages and actuarial data so companies can decide on appropriate pensions and retirement plans. Ensure employees are getting a good deal while picking something affordable.
    • Health and Benefits: Pick out the best health and benefit plans based on the demographics of a group. Provide workers access to services like telemedicine and expert medical opinion programs. Provide access to insurance and reinsurance to cover companies, manage risks and promote resilience.
    • Investment Consulting: Consult investment specialists for advice or build an investment strategy. Empower trusted individuals to make decisions while the executive team retains overall strategic control.
  • Data and Insights: Collect employee data, deploy focus test surveys and utilize other analytics. Use the information to drive engagement, personalize messaging and make informed decisions.
  • Claims Advocacy: Pay claims expediently, prevent losses and contain the losses that do occur. Ensure that a company is protected and cut down on potential conflict before it becomes a more significant issue.
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  • Recruiting and Hiring: Facilitates a wide range of tools to tackle recruiting and hiring strategies in the workplace.
    • Talent Sourcing: Import leads through a WebSources interface across dozens of sites to automatically add candidates and their resumes to an automated talent pipeline. Leads are entered into the system and plugged into short, medium and long-engagement strategies. Specific conditions create automated and personalized messages to keep candidates engaged.
    • Video Interviews: Provide live video, integrated into the solution. It’s easier to judge top candidates compared side by side. Recruiters can review the videos to make more informed decisions. The candidate doesn’t have to keep track of multiple links and sites.
    • Candidate Experience: Customize and personalize relevant content for candidates to increase engagement. Ensure a smooth transition from ATS to the rest of your systems, so potential hires don’t drop off in frustration. Provides candidate profile pages that deliver all the needed information to job seekers.
    • Search Function: Use an index-based search that includes Boolean operators, zip code and postal code radius, AI-driven semantic search, keyword matching and auto-correction to screen candidates and resumes. Streamlines the process for job seekers and employers alike.
    • Marketing Tools: Help attract candidates with customizable microsites and landing pages that are mobile-optimized. Delivers targeted content to potential hires. It also stores an email template library that users can use to build, share, reuse and manage messaging. Advertise benefits packages, work culture and other perks to attract the best talent. Link to social media such as Facebook, LinkedIn and Twitter. Methods are SEO optimized so managers can keep track of what’s working best.
    • Recruiting Events: Manage job fairs, career days and online events to gather leads on talent. Create pages to manage registration, promote events, schedule interviews, monitor the number of expected candidates and make a successful talent pipeline.
  • Customization: Create custom workflows to ensure the best experience possible. Tweak the website and add in branded content or colors with a CMS that’s easy to use and keep up. Use professional services to make your content even better if you have no in-house staff. Post on social media sites such as Facebook, LinkedIn, Monster and Xing.
  • Integrations: Connect the platform to your existing tech stack through the RESTful API. Works with ATSs, job aggregators and boards, interview systems and SMS providers. Work with legacy products to integrate more seamlessly into the current system.
  • Analytics: Measure various metrics to build a solid foundation for learning and development research. KPIs include the analysis of portals, email campaigns, social media and other essential points in the recruiting cycle. See a quick shot of the most relevant numbers on a dashboard or portal. Pull data from other programs to ensure a clear view across systems. Send reports to investors and other stakeholders. Works well with Google Analytics.
  • Onboarding: Cut down on training time and get employees to fill out the necessary paperwork in advance of their first day. Keep workers engaged and make sure they don’t slip through the cracks. Manage initial events such as training or interviews.
  • Employee Engagement: Launch health and wellness initiatives and talent management policies with Avature DNA. Organizes employee data such as work experience, education, hobbies, projects and more. Use a system of recommendations and endorsements to encourage employee cooperation and collaboration. Pull data from resumes, an HRIS, an LMS and other programs. Keep everyone up to take on the latest pushes for the workplace.
  • Performance Management: Motivate and monitor employees with easily traceable goals that are transparent and can be modified as things change. Use video to enable check-ins between bosses and employees.
  • Succession Management: Plan for employee turnover, locate future leaders and push for internal mobility. Allows managers to see employee profiles to make more informed decisions about who belongs in the leadership chair.
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Product Ranking

#39

among all
Talent Management Systems

#33

among all
Talent Management Systems

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User Sentiment Summary

Great User Sentiment 20 reviews
Great User Sentiment 125 reviews
87%
of users recommend this product

Willis Towers Watson has a 'great' User Satisfaction Rating of 87% when considering 20 user reviews from 3 recognized software review sites.

88%
of users recommend this product

Avature has a 'great' User Satisfaction Rating of 88% when considering 125 user reviews from 4 recognized software review sites.

4.5 (15)
4.3 (49)
3.0 (2)
4.5 (28)
n/a
4.5 (41)
4.6 (3)
n/a
n/a
4.1 (7)

Synopsis of User Ratings and Reviews

Excellent Engagement Survey: Users who discussed the feedback survey loved it in nearly 100% of comments mentioning it.
Simple Interface: Nearly 100% of users who talked about the UI said it was easy to use.
Good Reporting Tools: Commenters were pleased with the analytics tools in almost 100% of reviews that discussed them.
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Great Recruiting Tools: Over 90% of users who talked about the recruiting tools were pleased with the platform.
Easy to Use: When reviewers discussed the ease of use, over 90% found it intuitive and easy to navigate.
Good Functionality: More than 90% of people who commented on the system’s features were impressed with the functionality.
Excellent Support: Users felt customer service was competent, helpful and friendly in over 80% of reviews that discussed it.
Helpful Customization Options: Over 70% of reviewers who discussed the customization options had their needs met.
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Major Pension Issues: Almost 100% of commenters who discussed their retirement funds said they had problems retrieving money or were worried about their accounts.
Poor Customer Service: Reviewers had problems with customer service 83% of the time they talked about it.
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Users Must Understand Requirements: While many reviewers were pleased with the product, over 90% of commenters who discussed the requirements said potential users should understand their needs before seeing if this platform was a good fit.
Poor Resume Management: Just under 90% of users who talked about the resume function disliked the way it managed these candidate assets.
Inadequate Integrations: Commenters who discussed integration said they ran into over 60% of reviews.
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Willis Tower Watson is a finance and risk management solution. Users with positive experiences especially enjoyed the anonymous survey to give feedback to managers — they said it helped drive real change within their organizations. Others like its reporting tools and felt the functionality was easy to adopt and navigate. Retirement funds were a point of contention. Nearly every user who talked about trying to access their pension fund said it was difficult and took longer than expected, ran into issues trying to figure out how to do so or recorded other problems. These negative reviews came mainly from the site TrustRadius. Reviewers posted some comments during an apparent post-COVID backlog. However, many others came from 2019 or earlier. Users were also displeased with the customer service. They complained about a lack of updates, murky communication and misquotes. Even the positive reviews for the customer service said representatives were helpful, but clearly very overworked. Willis Tower Watson may be a good choice for small to medium businesses looking for help with finances and risk management; however, tread carefully around its retirement services.

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Avature is a talent management, recruiting and HR solution. Reviewers were most pleased with the recruiting tools saying it was easy to reach out to candidates, send automated emails, analyze the candidate pool and easily access past employment. They liked the dashboard and felt the system was easy to navigate with sophisticated search functionality. Most felt the support was adequate and the customer service was responsive, leading to easy setup and implementation. Many customized it to fit their specific workflows and found it useful. Other well-reviewed features included reporting and automation. One standard warning from reviewers was that Avature is a platform with robust features. They advised potential users to understand their priorities and requirements list inside and out before adopting the platform. Otherwise, this could lead to using a platform with more features than a smaller or less complicated business might need. Reviewers reported some issues with integrations and found the resume management somewhat unwieldy. Overall, Avature is an appropriate choice for medium and large enterprise ventures with complex recruiting needs. It’s beneficial for companies who screen large talent pools and want a broader HR suite.

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