EZ Texting vs Heymarket

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Our analysts compared EZ Texting vs Heymarket based on data from our 400+ point analysis of SMS Marketing Software, user reviews and our own crowdsourced data from our free software selection platform.

EZ Texting Software Tool
Heymarket Software Tool

Product Basics

EZ Texting is a robust software solution designed to streamline SMS marketing and communication tasks. It enables businesses to send bulk text messages, manage contact lists, and automate marketing campaigns with ease. This platform is particularly well-suited for small to medium-sized enterprises across various industries such as retail, hospitality, healthcare, and education, due to its user-friendly interface and comprehensive feature set. One of the standout benefits of EZ Texting is its ability to enhance customer engagement through personalized messaging and targeted campaigns. Key features include text-to-landline capabilities, MMS support, and detailed analytics to track campaign performance. Users appreciate the intuitive dashboard and the seamless integration with other marketing tools, which simplifies the overall workflow. Pricing for EZ Texting varies based on the volume of messages sent and the specific features required, with options for monthly or annual payments. For precise pricing tailored to individual needs, contacting SelectHub for a quote is recommended.
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Heymarket is a sophisticated software solution designed to streamline business text messaging, enabling companies to manage customer communications efficiently. It is particularly well-suited for industries such as retail, real estate, customer service, and healthcare, where timely and personalized communication is crucial. The platform offers unique benefits like shared inboxes, message templates, and automated workflows, which enhance team collaboration and improve response times. Popular features include contact management, scheduling, and analytics, which provide valuable insights into messaging performance.

Users appreciate Heymarket for its user-friendly interface and robust functionality, often highlighting its ability to integrate seamlessly with other business tools. Compared to similar products, Heymarket stands out for its comprehensive feature set and ease of use. Pricing details are typically customized based on specific business needs, so it is advisable to contact SelectHub for a tailored quote. Overall, Heymarket is a powerful tool for businesses looking to enhance their text messaging capabilities.

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$25 Monthly
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Tailored to your specific needs
$19/User, Monthly
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Tailored to your specific needs
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Product Assistance

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24/7 Live Support
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Product Insights

  • Increased Engagement: SMS messages have a 98% open rate, ensuring your audience sees your content.
  • Cost-Effective Marketing: Lower costs compared to traditional advertising channels, maximizing your marketing budget.
  • Immediate Delivery: Messages are delivered instantly, allowing for timely communication with your audience.
  • High Conversion Rates: SMS marketing boasts higher conversion rates due to its direct and personal nature.
  • Personalized Messaging: Tailor messages to individual recipients, enhancing customer experience and loyalty.
  • Wide Reach: Reach customers regardless of their internet access, as SMS works on all mobile phones.
  • Easy Integration: Seamlessly integrates with CRM systems, streamlining your marketing efforts.
  • Real-Time Analytics: Access detailed reports on message delivery, open rates, and responses to refine your strategy.
  • Compliance Assurance: Built-in tools help ensure compliance with regulations like TCPA and GDPR, protecting your business.
  • Scalability: Easily scale your campaigns to reach thousands of recipients without additional infrastructure.
  • Enhanced Customer Support: Use SMS for customer service, providing quick and efficient support.
  • Automation Capabilities: Automate recurring messages and campaigns, saving time and reducing manual effort.
  • Opt-In Management: Efficiently manage subscriber lists and opt-ins, maintaining a clean and engaged audience.
  • Versatile Use Cases: Suitable for various applications, from promotions and reminders to surveys and alerts.
  • Improved Customer Retention: Regular, relevant communication helps keep your brand top-of-mind for customers.
  • Enhanced Event Promotion: Promote events and send reminders to increase attendance and engagement.
  • Boosted Sales: Drive sales through targeted promotions and limited-time offers delivered directly to customers.
  • Reduced No-Shows: Send appointment reminders to reduce no-shows and improve scheduling efficiency.
  • Customer Feedback Collection: Gather valuable customer feedback through SMS surveys and polls.
  • Brand Consistency: Maintain consistent brand messaging across all communications, reinforcing brand identity.
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  • Improved Customer Engagement: Heymarket allows businesses to communicate with customers through text messaging, which often results in higher response rates compared to emails or phone calls.
  • Streamlined Team Collaboration: Team members can share and manage customer conversations in a single platform, ensuring everyone stays informed and can contribute effectively.
  • Enhanced Productivity: Automated responses and templates save time, allowing employees to focus on more complex tasks rather than repetitive communication.
  • Better Customer Experience: Personalized messages and timely responses help build stronger relationships with customers, leading to increased satisfaction and loyalty.
  • Centralized Communication: All customer interactions are stored in one place, making it easy to track conversations and retrieve information when needed.
  • Compliance and Security: Heymarket ensures that all communications are secure and compliant with industry regulations, protecting both the business and its customers.
  • Scalability: The platform can grow with your business, accommodating an increasing volume of messages and users without compromising performance.
  • Data-Driven Insights: Analytics and reporting features provide valuable insights into communication patterns and customer behavior, helping businesses make informed decisions.
  • Cost Efficiency: By reducing the need for multiple communication tools and streamlining processes, Heymarket can help lower operational costs.
  • Integration Capabilities: Heymarket integrates with various CRM systems and other business tools, ensuring seamless workflows and data consistency across platforms.
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  • Text Scheduling: Schedule messages to be sent at specific times, ensuring timely communication with your audience.
  • Contact Management: Import, organize, and manage your contact lists with ease, allowing for targeted messaging.
  • Keyword Campaigns: Create and manage keyword-based campaigns to engage customers and gather opt-ins efficiently.
  • Two-Way Messaging: Enable interactive communication by allowing recipients to reply to your messages directly.
  • Customizable Templates: Use pre-designed templates or create your own to maintain brand consistency in your messages.
  • Analytics and Reporting: Access detailed reports on message delivery, open rates, and engagement metrics to measure campaign effectiveness.
  • API Integration: Integrate EZ Texting with your existing systems and applications for seamless data flow and automation.
  • Group Messaging: Send messages to specific groups within your contact list, ensuring relevant communication to segmented audiences.
  • Compliance Tools: Utilize built-in tools to ensure your campaigns comply with SMS marketing regulations and best practices.
  • Multimedia Messaging (MMS): Send images, videos, and other multimedia content to enhance your marketing messages.
  • Drip Campaigns: Automate a series of messages to be sent over time, nurturing leads and maintaining customer engagement.
  • Short Codes and Long Codes: Choose between short codes for high-volume messaging and long codes for personalized communication.
  • Mobile Keywords: Use mobile keywords to allow customers to easily opt-in to your campaigns via text message.
  • Text-to-Landline: Enable your business landline to send and receive text messages, expanding your communication channels.
  • Message Personalization: Personalize messages with dynamic fields such as the recipient's name or other custom data.
  • Opt-Out Management: Automatically handle opt-out requests to maintain compliance and respect customer preferences.
  • Surveys and Polls: Create and distribute surveys and polls via SMS to gather customer feedback and insights.
  • Link Tracking: Track clicks on links within your messages to measure engagement and campaign success.
  • Dedicated Support: Access dedicated customer support to assist with any technical issues or campaign optimization.
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  • Shared Inboxes: Collaborate with your team by managing customer conversations from a single, shared inbox.
  • Message Templates: Save time with pre-written responses that can be quickly customized and sent to customers.
  • Scheduled Messages: Plan and schedule messages to be sent at optimal times, ensuring timely communication.
  • Contact Management: Organize and segment your contacts for targeted messaging and better customer relationship management.
  • Automated Workflows: Streamline repetitive tasks with automation, such as sending follow-up messages or reminders.
  • Two-Way Messaging: Engage in real-time, two-way conversations with customers, enhancing interaction and support.
  • Analytics and Reporting: Gain insights into your messaging performance with detailed analytics and reports.
  • Integrations: Connect Heymarket with other business tools like CRM systems, email platforms, and more for seamless operations.
  • Custom Fields: Personalize your messages by adding custom fields to store specific customer information.
  • Mobile App: Stay connected on the go with Heymarket’s mobile app, available for both iOS and Android devices.
  • Opt-Out Management: Ensure compliance and respect customer preferences with easy opt-out options.
  • Message Tracking: Monitor message delivery and read receipts to stay informed about customer engagement.
  • Team Assignments: Assign conversations to specific team members for better accountability and follow-up.
  • Rich Media Support: Send and receive images, videos, and other multimedia to enhance your communication.
  • Security and Compliance: Protect your data with robust security measures and ensure compliance with industry regulations.
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Product Ranking

#26

among all
SMS Marketing Software

#47

among all
SMS Marketing Software

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Analyst Rating Summary

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Campaign Management
Contact Management
Message Customization
Reporting
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Contact Management
Message Customization
Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

EZ Texting
Heymarket
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Campaign Management Contact Management Message Customization Platform Capabilities Reporting 100 100 100 60 100 89 97 96 80 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 127 reviews
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86%
of users recommend this product

EZ Texting has a 'great' User Satisfaction Rating of 86% when considering 127 user reviews from 1 recognized software review sites.

we're gathering data
4.31 (127)
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Synopsis of User Ratings and Reviews

Simple Campaign Creation: EZ Texting makes it easy to put together and schedule text message campaigns, ensuring timely message delivery.
Easy Contact Uploads: Users can efficiently upload existing contacts using a provided Excel template, streamlining the process of importing contact lists.
User-Friendly Interface: The platform is designed for ease of use, making it simple for users to navigate and execute campaigns, even without prior marketing expertise.
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Easy to Use: Users praise Heymarket for its intuitive design and user-friendly interface, making it simple for teams to adapt and start texting immediately.
Effective for Customer Service: Heymarket enables businesses to answer customer questions promptly via text, eliminating phone tag and improving service quality.
Great Team Collaboration: Shared inboxes within Heymarket allow teams to collaborate seamlessly on customer messages, ensuring everyone is in the loop and responses are efficient.
Useful Templates: The platform's templates, particularly for standardized messaging, help maintain consistency and save time, even with multiple users.
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Pricing: EZ Texting can be expensive, especially for businesses with high texting volumes or those needing advanced features.
Customer Support: Some users have reported that EZ Texting's customer support is not always responsive or helpful.
Limited Integrations: While EZ Texting integrates with some popular platforms, it has fewer built-in integrations compared to competitors, potentially requiring workarounds like Zapier.
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Cost: Heymarket's pricing structure, starting at $19 per user per month for the standard plan, can be expensive for some businesses, especially those with a large team or needing more than the basic two users.
Limited Features: Some users have reported that Heymarket lacks advanced features, such as automated campaigns, that are offered by competitors. This can be a drawback for businesses that rely on automation to streamline their marketing efforts.
Group Texting Issues: Users have experienced difficulties with Heymarket's group texting feature, citing issues with list creation and occasional failures in message delivery. This can be a significant problem for businesses that rely on group messaging to communicate with multiple customers or team members simultaneously.
SMS Functionality: While Heymarket supports SMS, there are limitations to its functionality. For instance, the platform lacks real-time delivery and read receipts, making it difficult to track message status and ensure customer engagement.
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Is EZ Texting really as easy as pie to use, or does it leave users feeling texted out? User reviews from the past year paint a somewhat complicated picture of this SMS marketing platform. While many appreciate its user-friendly design and robust features, some have pointed out areas where EZ Texting could improve. On the plus side, users consistently praise the platform's intuitive interface, making it a breeze to navigate even for beginners. The availability of pre-designed templates and personalization options is another major win, allowing businesses to effortlessly craft engaging messages. However, the platform's pricing structure has left some users feeling a bit short-changed. Several reviewers have cited the higher per-text rates as a drawback, particularly for businesses with high texting volumes. Additionally, while EZ Texting boasts a wide array of integrations, some users have found the reliance on Zapier for certain integrations to be a bit of a hurdle, especially for those who aren't tech-savvy. One of EZ Texting's standout features is its comprehensive analytics dashboard, which provides valuable insights into campaign performance. Users highlight the ability to track key metrics like open rates and click-through rates, allowing them to fine-tune their strategies for better results. This data-driven approach is essential for businesses looking to maximize their SMS marketing ROI. However, customer service is an area where EZ Texting seems to have dropped the ball, according to some users. While many commend the knowledgeable and helpful representatives, there have been consistent reports of delayed response times and difficulties in resolving specific account issues. This inconsistency in customer support can be a cause for concern, especially for businesses that rely heavily on prompt assistance. Overall, EZ Texting is best suited for businesses that prioritize ease of use and a wide range of features, even if it comes at a slightly higher cost. Its intuitive interface, coupled with its robust analytics and automation capabilities, makes it a solid choice for businesses looking to streamline their SMS marketing efforts. However, businesses operating on a tight budget or requiring swift customer support might want to explore alternative options before committing to EZ Texting.

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Is Heymarket all that and a bag of chips when it comes to business texting? User reviews from the past year paint a somewhat mixed picture, like a farmers market where some stalls are bursting with fresh produce while others leave you wanting more. Heymarket shines brightest in its user-friendliness and integration capabilities. Users rave about how easy it is to send personalized messages, even for those who aren't tech-savvy, comparing it to texting friends and family. Its seamless integration with popular CRM systems like Salesforce and HubSpot is also a major plus, allowing businesses to manage their customer interactions efficiently. However, like an overcrowded market stall, Heymarket's pricing and feature limitations leave some users feeling shortchanged. Several reviewers point out the high cost, especially for growing teams, and the limited user count per plan as significant drawbacks. While Heymarket excels at basic texting, some users find its lack of advanced features like real-time message delivery tracking and automated campaigns a deal-breaker, especially compared to competitors offering more bang for your buck. Overall, Heymarket is best suited for small businesses or teams who prioritize ease of use and CRM integration for basic texting needs and aren't as concerned about advanced features or budget constraints. It's like a charming local market – perfect for a quick grocery run, but you might need to look elsewhere for specialty items or bulk discounts.

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