Outreach vs LeadSquared

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Our analysts compared Outreach vs LeadSquared based on data from our 400+ point analysis of Sales Acceleration Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Outreach.io is a sophisticated sales engagement platform designed to streamline and optimize sales processes. It automates and manages tasks such as email sequencing, call scheduling, and follow-ups, allowing sales teams to focus on closing deals. This software is particularly well-suited for sales-driven organizations across various industries, including technology, finance, and healthcare, where efficient communication and customer relationship management are crucial.

One of the standout benefits of Outreach.io is its ability to integrate seamlessly with CRM systems, providing a unified view of customer interactions. Its powerful analytics and reporting features enable users to track performance metrics and refine their sales strategies. Additionally, the platform's AI-driven insights help predict customer behavior and suggest the best actions to take, enhancing overall productivity.

Compared to similar products, Outreach.io is often praised for its user-friendly interface and robust functionality. While specific pricing details are not readily available, potential users are encouraged to contact SelectHub for a tailored quote based on their unique requirements.

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LeadSquared helps businesses increase closures, nurture prospect relationships and manage pipelines easily by offering marketing automation.

Capabilities include intelligent lead prioritization, process automation for marketing and sales activities, thorough analytics, enhanced engagement, reduced lead leakage and more. It also integrates with multiple business tools and has its own developer platform, where users can build custom business logic.
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$19 Monthly, Usage-Based
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$25/User, Monthly
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Product Insights

  • Increased Productivity: Automate repetitive tasks such as email follow-ups and meeting scheduling, allowing sales teams to focus on high-value activities.
  • Enhanced Customer Engagement: Utilize personalized communication strategies to build stronger relationships with prospects and customers, leading to higher conversion rates.
  • Data-Driven Insights: Leverage analytics to gain actionable insights into sales performance, enabling more informed decision-making and strategy adjustments.
  • Streamlined Workflow: Integrate seamlessly with CRM systems like Salesforce, ensuring that all sales activities are synchronized and easily accessible.
  • Improved Sales Forecasting: Use predictive analytics to forecast sales trends and outcomes more accurately, helping to set realistic targets and expectations.
  • Consistent Messaging: Ensure that all team members are using approved templates and scripts, maintaining brand consistency across all communications.
  • Enhanced Collaboration: Facilitate better teamwork through shared access to communication histories and customer data, improving coordination and strategy alignment.
  • Scalable Processes: Easily scale sales operations by replicating successful engagement strategies across different teams and regions.
  • Reduced Response Time: Automate initial outreach and follow-up processes, significantly reducing the time it takes to respond to leads and inquiries.
  • Comprehensive Reporting: Generate detailed reports on various metrics such as email open rates, call outcomes, and meeting success rates to continuously refine sales tactics.
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  • End-to-End Lead Management: Capture leads from online and offline channels, including lead aggregators and third-party websites. Track lead interactions in a singular and clean view, auto-qualify them based on quality score, notify sales reps about important actions to ensure timely prospect outreach, and grant role-based permissions. 
  • Intelligent Lead Distribution: Improve the prospect experience and reduce response time by distributing leads across teams and regions, based on quality, location, deal size, languages, application status, agent performance and more. Set capping logic to ensure agents aren’t assigned more than they can handle without compromising quality. Auto-distribute a churned agent's leads to minimize revenue loss. 
  • Efficient Remote Workforce: Track and manage a remote workforce to enhance productivity. Motivate team members by sharing real-time insights and report cards, and recognizing their achievements. 
  • Increased Revenue: Sales reps can check insights to identify upsell and cross-sell opportunities. 
  • Security: Track activities and trigger-specific actions based on defined logic, and ensure added security with two-factor authentication. 
  • Automated Field Operations: Automate day and route planning for field teams, ensuring maximum productivity. Track member activities using geotracking, assign new meetings and tasks, and prevent fraudulent check-ins and meeting misrepresentations using geofencing. It’s also possible to receive reports, and automate attendance and churn management. 
  • Managed Merchant Lifecycle: Ensure a hassle-free onboarding experience, timely engagement and increased revenue for merchants using paperless verification, self-serve portals, in-depth insights and more. Address inquiries from all possible channels to prevent leads from going unattended, increase merchant self-listing rates and map merchants to the right agents. 
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  • Automated Sequences: Create and manage multi-channel communication sequences to engage prospects at scale.
  • Advanced Analytics: Gain insights into sales activities and outcomes with detailed reporting and dashboards.
  • CRM Integration: Seamlessly integrate with popular CRM systems like Salesforce and Microsoft Dynamics to ensure data consistency.
  • Task Management: Organize and prioritize daily tasks with a built-in task manager that syncs with your calendar.
  • Email Tracking: Monitor email opens, clicks, and replies to gauge engagement and optimize follow-up strategies.
  • Call Recording: Record and analyze sales calls to improve communication techniques and training.
  • Personalization at Scale: Use dynamic fields and templates to personalize outreach without sacrificing efficiency.
  • Sales Intelligence: Leverage AI-driven insights to identify the best times to contact prospects and tailor messaging.
  • Multi-Channel Outreach: Engage prospects through various channels including email, phone, and social media.
  • Meeting Scheduler: Simplify the process of scheduling meetings with integrated calendar tools and automated reminders.
  • Team Collaboration: Share templates, sequences, and best practices across your sales team to ensure consistency and effectiveness.
  • Custom Reporting: Build custom reports to track specific metrics and KPIs relevant to your sales strategy.
  • Lead Scoring: Automatically score leads based on engagement and interaction to prioritize follow-ups.
  • Mobile App: Access Outreach.io features on-the-go with a mobile app designed for sales professionals.
  • Compliance Tools: Ensure adherence to regulations like GDPR with built-in compliance features.
  • Content Management: Store and manage sales content such as email templates, call scripts, and documents in one place.
  • Real-Time Notifications: Receive instant alerts for important events like email opens or meeting confirmations.
  • Integration with Sales Tools: Connect with other sales tools like LinkedIn Sales Navigator and Zoom for a streamlined workflow.
  • Customizable Workflows: Tailor workflows to match your sales process and improve efficiency.
  • Performance Benchmarking: Compare your team's performance against industry standards to identify areas for improvement.
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  • Opportunity Management: Ensure zero team conflicts and specialized sales, and avoid lead duplication. Auto-capture opportunities from different inquiry channels, assign those to the right sales reps and prioritize opportunities based on importance. 
  • Sales Management: Automate follow-ups, repetitive tasks, notifications, funnel movement and sales tracking. Get a complete overview of sales through real-time dashboards, manage call center operations, and track field sales operations. It’s also possible to define the roles of team members through day planning, sales regimentation, guided actions and more. 
  • Automation Workflow Designer: Helps automate sales reports as well as tasks such as notifying managers, reassigning missed calls, setting tasks and alerts, and prioritizing and distributing leads. 
  • Sales Tracking: Measure data about quarterly revenue, lead generation and sign-ups through reports and dashboards. Check different sales stages using a pipeline, ensure quality conversations, identify under-performers and best performers, and track field sales agents thoroughly. 
  • Mobile Call Center: Access real-time audits through call records, control quality, monitor performance and share feedback from mobile devices. Also, track text messages and integrate with top IVR apps. 
  • Field Force Reporting: Reports show the total number, quality and type of meetings. Track assigned and completed tasks, distance covered, and incoming revenue. Get a 360-degree view of organization and measure sales productivity. 
  • Journey Builder: Customize prospect journeys and drive individualized experiences for customers, based on model goals and industries. Identify and improve pain points using flexible, no-code workflows. Offers customer demographics, social profiles and behavioral data. 
  • Landing Pages: Design responsive multilingual pages and forms, import landing page HTML, embed forms on a website, and send relevant autoresponders. It’s also possible to customize the CSS, tag leads and landing pages, and get detailed conversion analytics. 
  • Dynamic Content: Improve conversion rates with dynamic images, offers and product menus. Automate email actions using adaptive content, send customized invites, perform mathematical calculations, attach documents and create tailor-made templates.  
  • Market Analytics: Analyze email subject lines, send times and open rate, and identify landing pages with the best and worst conversion rates. Also offers performance reports for each step of drip campaigns and workflow analysis. 
  • Vendor Onboarding: Collect, upload and sync documents digitally, use dynamic forms for different verticals to speed up application, and reduce the chances of manual error. Route new partners to the verification team based on agent availability, vendor and product categories, and other factors. 
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Product Ranking

#76

among all
Sales Acceleration Software

#92

among all
Sales Acceleration Software

Find out who the leaders are

Analyst Rating Summary

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Integrations
Sales Automation
Opportunity Management
Sales Analytics and Reporting
Security
Integrations
Lead Management
Platform Capabilities
Sales Analytics and Reporting
Security

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Outreach
LeadSquared
+ Add Product + Add Product
Customer Relationship Management Document Management Lead Management Opportunity Management Platform Capabilities Sales Analytics And Reporting Sales Automation Sales Collaboration Sales Compensation Sales Training And Onboarding 91 76 88 96 71 95 98 83 78 93 80 84 100 96 100 100 92 78 90 93 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 280 reviews
Great User Sentiment 257 reviews
88%
of users recommend this product

Outreach has a 'great' User Satisfaction Rating of 88% when considering 280 user reviews from 2 recognized software review sites.

87%
of users recommend this product

LeadSquared has a 'great' User Satisfaction Rating of 87% when considering 257 user reviews from 3 recognized software review sites.

n/a
4.5 (152)
4.42 (271)
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4.2 (9)
4.1 (55)
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4.2 (50)

Awards

SelectHub research analysts have evaluated Outreach and concluded it earns best-in-class honors for Integrations.

Integrations Award

SelectHub research analysts have evaluated LeadSquared and concluded it deserves the award for the Best Overall Sales Acceleration Software available today and earns best-in-class honors for Lead Management, Platform Capabilities, Sales Analytics and Reporting and Integrations.

Analysts' Pick Award
Lead Management Award
Platform Capabilities Award
Sales Analytics and Reporting Award
Integrations Award

Synopsis of User Ratings and Reviews

Centralized Sales Engagement: Outreach.io excels at consolidating sales engagement efforts by providing tools for managing email, phone, social media outreach, and more, all within a single platform.
Seamless CRM Integration: The platform seamlessly integrates with popular CRM systems like Salesforce, ensuring data consistency and streamlined workflows between sales and marketing efforts.
Intuitive User Experience: Users praise Outreach.io for its user-friendly interface, which features detailed analytics dashboards and customizable prospect journey mapping, making it easy to navigate and leverage its capabilities.
Automated Sales Outreach: Outreach.io empowers sales teams to automate repetitive tasks such as email sequences, follow-ups, and task management, freeing up time for more strategic selling activities.
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User-Friendly: Everyone referencing the interface mentions the product has a simple UI that’s easy to navigate.
Lead Management: According to 82% of reviewers who talk about this feature, it shows a bird’s-eye view of different lifecycle stages, lead status and details.
Support: The service team is proficient, knowledgeable and ready to resolve issues immediately, observe 80% of reviewers mentioning support.
Email Management: The system helps send and track emails as well as run effective campaigns, note almost 90% of reviewers referencing this feature.
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Cost: Outreach.io can be expensive, especially for smaller businesses or teams with limited budgets.
Customer Support: Some users have reported mixed experiences with customer service, including inflexibility regarding contract terms and support responsiveness.
Complexity: New users may face a steep learning curve due to the platform's extensive features and setup process, especially when integrating with other systems like Salesforce.
Contract Issues: Some users have expressed dissatisfaction with contract terms, such as the 30-day advance cancellation policy to avoid automatic renewal.
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Glitches: Everyone referencing technical issues notes it suffers from glitches such as inability to send invitations to a conference, unavailability of country codes in phone numbers, difficulty running large campaigns and more.
Slow Server: The loading time is slow for particular pages and data can’t be updated immediately due to slow servers, reports every user referencing this aspect.
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How do you outreach and seize the day with Outreach.io? User reviews from the past year paint a vibrant picture of this sales engagement platform, highlighting its robust features and user-friendly design as key strengths. Users rave about the comprehensive functionalities, such as email sequencing and task automation, which streamline workflow efficiency and supercharge sales outreach. The platform's intuitive interface, a breath of fresh air for sales teams, simplifies complex tasks and makes managing prospect engagement a breeze. Outreach.io truly shines in its ability to integrate seamlessly with popular tools like Salesforce, Gmail, and LinkedIn Sales Navigator, a game-changer for sales professionals seeking a unified workflow.However, no masterpiece is without its imperfections. Some users find the initial setup process, particularly when integrating with Salesforce, to be a bit of a headache. The platform's pricing structure also raises eyebrows, with some users deeming it a tad expensive, especially for smaller teams or those on a tight budget. Occasionally, users bump into integration hiccups, which can temporarily throw a wrench in their workflow. Despite these minor blemishes, Outreach.io emerges as a top contender in the sales engagement arena, best suited for sales teams, big or small, looking to streamline their outreach efforts, automate repetitive tasks, and close deals with unprecedented efficiency. Its comprehensive features, user-friendly interface, and seamless integrations make it a powerful ally for modern sales professionals. However, potential users should factor in the initial setup time and cost implications before taking the plunge.

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LeadSquared is a marketing automation solution that helps increase closures, nurture prospect relationships and manage pipelines. It’s pretty user-friendly and the support team is quite helpful. Most reviewers find lead management and email management features to be beneficial, allowing them to get data overview and run effective campaigns. However, it has slow servers and suffers from a few glitches that can impact performance. Overall, it’s an efficient platform within a decent budget that helps improve ROI and customer relationships.

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