Cognism vs Scratchpad

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Our analysts compared Cognism vs Scratchpad based on data from our 400+ point analysis of Sales Acceleration Software, user reviews and our own crowdsourced data from our free software selection platform.

Scratchpad Software Tool

Product Basics

Cognism is a sophisticated software solution designed to enhance sales intelligence and streamline lead generation processes. It offers a comprehensive suite of tools that enable businesses to identify and engage with high-quality prospects efficiently. The platform is particularly well-suited for sales and marketing teams across various industries, including technology, finance, and professional services, due to its robust data accuracy and extensive global reach. The software's standout features include advanced data enrichment, real-time contact information updates, and seamless CRM integration, which collectively empower users to make informed decisions and drive revenue growth. Cognism's ability to provide actionable insights and detailed prospect profiles sets it apart from similar products, making it a valuable asset for companies aiming to optimize their sales strategies. While specific pricing details are not readily available, potential users are encouraged to contact SelectHub for a tailored quote based on their unique requirements. This ensures that businesses receive a pricing plan that aligns with their specific needs and budget.
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Scratchpad is a sophisticated software solution designed to enhance sales productivity by streamlining task management, note-taking, and data entry processes. It is particularly well-suited for sales professionals and teams within industries such as technology, finance, and healthcare, where efficient sales operations are crucial. The software integrates seamlessly with CRM systems, allowing users to update records, manage pipelines, and track activities without switching between multiple platforms.

One of the standout benefits of Scratchpad is its ability to significantly reduce the time spent on administrative tasks, thereby allowing sales teams to focus more on selling. Popular features include a user-friendly interface, real-time collaboration tools, and robust data synchronization capabilities. Users often praise its intuitive design and the ease with which it can be incorporated into daily workflows.

Compared to similar products, Scratchpad is frequently highlighted for its simplicity and effectiveness in boosting sales productivity. Pricing details are not readily available, so it is recommended to contact SelectHub for a tailored quote based on specific needs.

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$1,500/User, Annually
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$19/User, Monthly, Freemium
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Tailored to your specific needs
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Product Insights

  • Enhanced Lead Generation: Cognism provides access to a vast database of verified business contacts, enabling sales teams to identify and reach out to high-quality leads efficiently.
  • Improved Sales Targeting: With advanced filtering options, sales professionals can target prospects based on specific criteria such as industry, company size, and job title, ensuring more relevant outreach.
  • Time Savings: Automating the process of data collection and lead qualification allows sales teams to focus more on selling and less on administrative tasks.
  • Data Accuracy: Regularly updated and verified contact information reduces the risk of reaching out to outdated or incorrect leads, enhancing the effectiveness of sales campaigns.
  • Compliance Assurance: Cognism adheres to global data protection regulations like GDPR, ensuring that all contact data is compliant and reducing the risk of legal issues.
  • Increased Conversion Rates: By providing detailed insights into prospects' behaviors and preferences, Cognism helps sales teams tailor their pitches, leading to higher conversion rates.
  • Seamless Integration: Cognism integrates with popular CRM systems, ensuring that sales data is synchronized and easily accessible, streamlining the sales process.
  • Enhanced Market Intelligence: Access to real-time data and market trends allows businesses to stay ahead of competitors and make informed strategic decisions.
  • Scalable Solutions: Whether for small businesses or large enterprises, Cognism offers scalable solutions that can grow with the company’s needs.
  • Cost Efficiency: By reducing the time and resources spent on manual data entry and lead qualification, Cognism helps businesses lower operational costs.
  • Personalized Outreach: Detailed prospect profiles enable sales teams to craft personalized messages, increasing the likelihood of engagement and positive responses.
  • Global Reach: With a comprehensive database covering multiple regions, Cognism allows businesses to expand their reach and explore new markets.
  • Enhanced Collaboration: Shared access to up-to-date contact information and sales insights fosters better collaboration among team members, improving overall productivity.
  • Actionable Insights: Advanced analytics and reporting tools provide actionable insights into sales performance, helping teams refine their strategies and improve outcomes.
  • Lead Enrichment: Enriching existing CRM data with additional information from Cognism ensures that sales teams have a complete view of their prospects, leading to more informed interactions.
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  • Increased Efficiency: Scratchpad streamlines the process of updating Salesforce, allowing sales reps to spend more time selling and less time on data entry.
  • Enhanced Collaboration: Teams can easily share notes and updates, ensuring everyone is on the same page and reducing miscommunication.
  • Real-Time Data Access: Sales reps can access and update their Salesforce data in real-time, leading to more accurate forecasting and decision-making.
  • Improved Data Accuracy: By reducing manual entry errors, Scratchpad helps maintain cleaner and more reliable data in Salesforce.
  • Customizable Workflows: Users can tailor Scratchpad to fit their specific sales processes, enhancing productivity and user satisfaction.
  • Seamless Integration: Scratchpad integrates smoothly with Salesforce, ensuring that all updates are synchronized without additional steps.
  • Time-Saving Templates: Pre-built templates for common tasks help sales reps quickly complete their updates, saving valuable time.
  • Enhanced Focus: By minimizing the need to switch between multiple tools, Scratchpad helps sales reps stay focused on their core activities.
  • Better Task Management: Scratchpad allows users to organize and prioritize their tasks effectively, ensuring that important activities are not overlooked.
  • Increased Sales Productivity: With more streamlined processes and less administrative burden, sales teams can achieve higher productivity and close more deals.
  • Intuitive User Interface: The user-friendly design of Scratchpad makes it easy for sales reps to adopt and use, reducing the learning curve and increasing adoption rates.
  • Enhanced Mobility: Sales reps can update their Salesforce data from anywhere, whether they are in the office or on the go, ensuring continuous productivity.
  • Actionable Insights: Scratchpad provides valuable insights into sales activities and performance, helping managers make informed decisions and optimize strategies.
  • Reduced Administrative Overhead: By automating routine tasks, Scratchpad frees up time for sales reps to focus on high-value activities, reducing overall administrative workload.
  • Scalable Solution: Scratchpad can grow with your business, accommodating the needs of both small teams and large enterprises without compromising performance.
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  • Global Database: Access to over 400 million B2B profiles and 10 million companies worldwide.
  • Real-Time Data Enrichment: Automatically updates and enriches your CRM data with the latest information.
  • Advanced Filtering: Utilize over 200 filters to narrow down your search to the most relevant prospects.
  • Intent Data: Identify prospects showing buying intent based on their online behavior and engagement.
  • Compliance: Built-in GDPR and CCPA compliance ensures data privacy and legal adherence.
  • Sales Triggers: Receive alerts on significant events like funding rounds, job changes, and company expansions.
  • Direct Dials and Emails: Access verified direct contact information to reach decision-makers quickly.
  • Chrome Extension: Seamlessly integrate with LinkedIn and other platforms for on-the-go prospecting.
  • Engagement Tracking: Monitor email opens, clicks, and replies to gauge prospect interest.
  • API Integration: Easily integrate with popular CRM and marketing automation tools like Salesforce and HubSpot.
  • Customizable Workflows: Tailor workflows to fit your sales process, enhancing efficiency and productivity.
  • Data Export: Export data in various formats for easy analysis and reporting.
  • Lead Scoring: Prioritize leads based on scoring models that reflect your ideal customer profile.
  • Market Segmentation: Segment your market based on industry, company size, location, and more.
  • Multi-Channel Outreach: Execute campaigns across email, phone, and social media from a single platform.
  • AI-Powered Insights: Leverage artificial intelligence to uncover actionable insights and trends.
  • Training and Support: Access comprehensive training resources and dedicated support to maximize your use of the platform.
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  • Unified Workspace: Consolidates all sales tools and data into a single, intuitive interface, reducing the need to switch between multiple applications.
  • Real-Time Data Sync: Automatically synchronizes with Salesforce, ensuring that all updates and changes are reflected instantly across platforms.
  • Customizable Views: Allows users to create personalized views and layouts tailored to their specific workflow and preferences.
  • Inline Editing: Enables direct editing of Salesforce fields within Scratchpad, streamlining the data entry process and minimizing errors.
  • Task Management: Integrates task tracking and management features, helping sales professionals stay organized and prioritize their activities effectively.
  • Pipeline Management: Provides a clear and detailed overview of the sales pipeline, facilitating better forecasting and decision-making.
  • Collaboration Tools: Includes features for team collaboration, such as shared notes and comments, to enhance communication and coordination.
  • Activity Logging: Automatically logs sales activities, such as calls and emails, ensuring accurate tracking and reporting.
  • Custom Fields: Supports the creation of custom fields to capture unique data points relevant to the sales process.
  • Integration with Email and Calendar: Syncs with email and calendar applications, allowing users to manage their communications and schedules seamlessly within Scratchpad.
  • Advanced Search: Offers powerful search capabilities to quickly locate specific records, notes, or tasks.
  • Mobile Accessibility: Provides a mobile-friendly interface, enabling sales professionals to access and update their data on the go.
  • Security and Compliance: Ensures data security and compliance with industry standards, protecting sensitive sales information.
  • Analytics and Reporting: Includes robust analytics and reporting tools to generate insights and track performance metrics.
  • Onboarding and Support: Offers comprehensive onboarding resources and ongoing support to help users maximize the value of the software.
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Product Ranking

#45

among all
Sales Acceleration Software

#48

among all
Sales Acceleration Software

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Analyst Rating Summary

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Lead Management
Sales Analytics and Reporting
Sales Automation
Customer Relationship Management
Integrations
Sales Analytics and Reporting
Opportunity Management
Customer Relationship Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Cognism
Scratchpad
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Customer Relationship Management Document Management Lead Management Opportunity Management Platform Capabilities Sales Analytics And Reporting Sales Automation Sales Collaboration Sales Compensation Sales Training And Onboarding 97 86 100 93 75 100 98 67 95 93 91 67 68 93 50 95 45 28 33 78 0 25 50 75 100
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Awards

SelectHub research analysts have evaluated Cognism and concluded it deserves the award for the Best Overall Sales Acceleration Software available today and earns best-in-class honors for Customer Relationship Management, Lead Management and Sales Analytics and Reporting.

Analysts' Pick Award
Customer Relationship Management Award
Lead Management Award
Sales Analytics and Reporting Award

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Synopsis of User Ratings and Reviews

High-Quality Data: Cognism is known for providing accurate and reliable contact information, including phone-verified mobile numbers and validated emails, which increases the chances of reaching decision-makers and booking meetings.
Global Coverage: Cognism offers a vast database covering various regions, including EMEA, NAM, and APAC, enabling businesses to target prospects across different geographical locations.
Seamless Integrations: Cognism integrates with popular CRM and sales engagement platforms like Salesforce, HubSpot, and Outreach, allowing for streamlined workflows and data synchronization.
Intent Data: Cognism provides access to Bombora's intent data, which helps identify businesses actively researching products or services similar to yours, enabling more effective targeting and outreach.
Compliance and Security: Cognism prioritizes data privacy and complies with regulations like GDPR and CCPA, ensuring that the data provided is obtained and used ethically and legally.
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Improved Salesforce Usability: Salesforce users find Scratchpad makes Salesforce faster and easier to use for everyday tasks.
Better Pipeline Visibility: Sales teams can more easily track and manage their sales pipelines, leading to more informed decision-making.
Streamlined Sales Processes: Scratchpad helps eliminate manual data entry and automates key sales tasks, freeing up reps to focus on selling.
Enhanced CRM Hygiene: The platform makes it easier for sales reps to keep CRM data accurate and up-to-date, leading to better reporting and forecasting.
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Occasional Data Inaccuracies: While Cognism boasts high-quality data, some users have reported instances where the information, such as contact details, was outdated or incorrect.
Pricing Opacity: Cognism's pricing structure is not readily available on their website, requiring potential customers to contact sales for a quote, which can be a deterrent for some businesses.
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Limited Integrations: While Scratchpad excels at integrating with Salesforce, its compatibility with other CRMs or sales tools might be limited, potentially hindering workflows for teams reliant on diverse software.
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Is Cognism the cognitive solution to your sales intelligence needs? User reviews from the past year suggest it might be a real brainwave for many. Cognism shines brightest in its data quality, which users consistently praise as being accurate and reliable, especially when compared to competitors like Lusha and LeadIQ, where verifying phone numbers often requires manually dialing them. This trustworthiness makes Cognism a cut above, allowing sales teams to focus on building relationships instead of second-guessing information. Users also rave about Cognism's user-friendly interface and seamless integration with popular CRMs like HubSpot, making it a breeze to import leads and manage data. However, some users find the seat-based pricing model a tad pricey, particularly for larger teams. Additionally, while Cognism boasts GDPR compliance, some users desire more accurate and up-to-date data for the Asian market. Overall, Cognism emerges as a top contender for businesses seeking high-quality, compliant data to fuel their sales efforts. Its strengths lie in its data accuracy, ease of use, and robust integrations, making it a no-brainer for sales teams looking to sharpen their prospecting and boost their bottom line. However, businesses with extensive teams or a strong focus on the Asian market might need to weigh the cost and data limitations before taking the plunge.

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Ever feel like managing your sales pipeline is like scribbling on a never-ending notepad? Scratchpad might be the solution you've been searching for. User reviews from the past year paint a largely positive picture of this sales productivity software. Scratchpad consistently earns praise for its user-friendly interface and seamless integration with Salesforce, which are critical for busy sales professionals who need quick access to data and don't have time for clunky systems. Users highlight its ability to streamline pipeline management, making it a breeze to update deals, track progress, and collaborate with team members, all within a familiar spreadsheet-like format. For instance, one user raved about how Scratchpad eliminated the tedious task of manually updating Salesforce, freeing up valuable time for more strategic activities. While Scratchpad receives overwhelmingly positive feedback, some users point out that the cost might be prohibitive for smaller teams, especially considering the robust functionality of the free plan. However, for larger sales teams and enterprises, the enhanced productivity and time savings offered by Scratchpad make it a worthwhile investment. In a nutshell, Scratchpad is a game-changer for sales teams of all sizes looking to ditch their outdated notepads and embrace a more efficient way to manage their sales pipeline.

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