Cognism vs Gong

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Our analysts compared Cognism vs Gong based on data from our 400+ point analysis of Sales Acceleration Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Cognism is a sophisticated software solution designed to enhance sales intelligence and streamline lead generation processes. It offers a comprehensive suite of tools that enable businesses to identify and engage with high-quality prospects efficiently. The platform is particularly well-suited for sales and marketing teams across various industries, including technology, finance, and professional services, due to its robust data accuracy and extensive global reach. The software's standout features include advanced data enrichment, real-time contact information updates, and seamless CRM integration, which collectively empower users to make informed decisions and drive revenue growth. Cognism's ability to provide actionable insights and detailed prospect profiles sets it apart from similar products, making it a valuable asset for companies aiming to optimize their sales strategies. While specific pricing details are not readily available, potential users are encouraged to contact SelectHub for a tailored quote based on their unique requirements. This ensures that businesses receive a pricing plan that aligns with their specific needs and budget.
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Gong is a revenue intelligence solution that helps capture customer interactions across web, calls, emails and other communication methods. It facilitates better decision-making for revenue strategy by offering real-time insights and analytics based on sales conversions. Its other major attributes include deal intelligence, integrations, people intelligence, field sales and market intelligence.
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$1,500/User, Annually
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Tailored to your specific needs
$1,600/User, Annually
Get a free price quote
Tailored to your specific needs
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Product Assistance

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Product Insights

  • Enhanced Lead Generation: Cognism provides access to a vast database of verified business contacts, enabling sales teams to identify and reach out to high-quality leads efficiently.
  • Improved Sales Targeting: With advanced filtering options, sales professionals can target prospects based on specific criteria such as industry, company size, and job title, ensuring more relevant outreach.
  • Time Savings: Automating the process of data collection and lead qualification allows sales teams to focus more on selling and less on administrative tasks.
  • Data Accuracy: Regularly updated and verified contact information reduces the risk of reaching out to outdated or incorrect leads, enhancing the effectiveness of sales campaigns.
  • Compliance Assurance: Cognism adheres to global data protection regulations like GDPR, ensuring that all contact data is compliant and reducing the risk of legal issues.
  • Increased Conversion Rates: By providing detailed insights into prospects' behaviors and preferences, Cognism helps sales teams tailor their pitches, leading to higher conversion rates.
  • Seamless Integration: Cognism integrates with popular CRM systems, ensuring that sales data is synchronized and easily accessible, streamlining the sales process.
  • Enhanced Market Intelligence: Access to real-time data and market trends allows businesses to stay ahead of competitors and make informed strategic decisions.
  • Scalable Solutions: Whether for small businesses or large enterprises, Cognism offers scalable solutions that can grow with the company’s needs.
  • Cost Efficiency: By reducing the time and resources spent on manual data entry and lead qualification, Cognism helps businesses lower operational costs.
  • Personalized Outreach: Detailed prospect profiles enable sales teams to craft personalized messages, increasing the likelihood of engagement and positive responses.
  • Global Reach: With a comprehensive database covering multiple regions, Cognism allows businesses to expand their reach and explore new markets.
  • Enhanced Collaboration: Shared access to up-to-date contact information and sales insights fosters better collaboration among team members, improving overall productivity.
  • Actionable Insights: Advanced analytics and reporting tools provide actionable insights into sales performance, helping teams refine their strategies and improve outcomes.
  • Lead Enrichment: Enriching existing CRM data with additional information from Cognism ensures that sales teams have a complete view of their prospects, leading to more informed interactions.
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  • Enhance Security: Combine enterprise-grade features such as GDPR, application security, a data center and network security, and more with comprehensive audits of applications, networks and systems to protect customer data. 
  • Increase Transparency: Drive efficient decision-making across business through deal, market and people intelligence and get unprecedented visibility of customer desires. 
  • Recover Losses: Bring together all the interactions across deals in a single view and quickly understand pipeline health to prevent sales from going south.  
  • Develop Skills: Take advantage of all the coaching opportunities by getting full visibility into sales behaviors and deal-closing skills. Train new hires and access sales readiness, while reducing burden on internal employees.  
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  • Global Database: Access to over 400 million B2B profiles and 10 million companies worldwide.
  • Real-Time Data Enrichment: Automatically updates and enriches your CRM data with the latest information.
  • Advanced Filtering: Utilize over 200 filters to narrow down your search to the most relevant prospects.
  • Intent Data: Identify prospects showing buying intent based on their online behavior and engagement.
  • Compliance: Built-in GDPR and CCPA compliance ensures data privacy and legal adherence.
  • Sales Triggers: Receive alerts on significant events like funding rounds, job changes, and company expansions.
  • Direct Dials and Emails: Access verified direct contact information to reach decision-makers quickly.
  • Chrome Extension: Seamlessly integrate with LinkedIn and other platforms for on-the-go prospecting.
  • Engagement Tracking: Monitor email opens, clicks, and replies to gauge prospect interest.
  • API Integration: Easily integrate with popular CRM and marketing automation tools like Salesforce and HubSpot.
  • Customizable Workflows: Tailor workflows to fit your sales process, enhancing efficiency and productivity.
  • Data Export: Export data in various formats for easy analysis and reporting.
  • Lead Scoring: Prioritize leads based on scoring models that reflect your ideal customer profile.
  • Market Segmentation: Segment your market based on industry, company size, location, and more.
  • Multi-Channel Outreach: Execute campaigns across email, phone, and social media from a single platform.
  • AI-Powered Insights: Leverage artificial intelligence to uncover actionable insights and trends.
  • Training and Support: Access comprehensive training resources and dedicated support to maximize your use of the platform.
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  • Deal Intelligence: See every interaction across individual deals in a single and unfiltered view to understand pipeline health and stop decreasing sales. Identify risks with the help of AI and increase close rates. Collaborate with the whole team on a deal to ensure an efficient handoff after sale. Get access to the knowledge transfer at scale and keep the entire group updated on the latest transaction. 
  • People Intelligence: Analyze the top performer’s unique skills and capabilities and level up the entire team’s selling skills. Get real-time visibility into manager and sales rep activity and extract hard data on the team’s performances vs. industry benchmarks to provide personalized coaching to agents. 
  • Market Intelligence: Get close to the market and buyers by capturing all interactions and delivering insights into best and worst practices. Capture the customer’s voice and words and understand what they think about the product. 
  • Security: Keep client data private and reduce the chances of information breach with SOC2 Type II compliance that provides a third-party attestation report covering availability, security, privacy and confidentiality. 
  • Integrations: Connect the product’s revenue intelligence platform seamlessly to the organization’s current systems. 
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Product Ranking

#45

among all
Sales Acceleration Software

#61

among all
Sales Acceleration Software

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Analyst Rating Summary

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Lead Management
Sales Analytics and Reporting
Sales Automation
Customer Relationship Management
Integrations
Sales Training and Onboarding
Security
Integrations
Opportunity Management
Sales Analytics and Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Cognism
Gong
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Customer Relationship Management Document Management Lead Management Opportunity Management Platform Capabilities Sales Analytics And Reporting Sales Automation Sales Collaboration Sales Compensation Sales Training And Onboarding 97 86 100 93 75 100 98 67 95 93 54 34 25 96 63 95 89 57 45 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

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Excellent User Sentiment 3770 reviews
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94%
of users recommend this product

Gong has a 'excellent' User Satisfaction Rating of 94% when considering 3770 user reviews from 5 recognized software review sites.

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4.7 (2779)
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4.82 (465)
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4.8 (394)
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4.9 (22)
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4.6 (110)

Awards

SelectHub research analysts have evaluated Cognism and concluded it deserves the award for the Best Overall Sales Acceleration Software available today and earns best-in-class honors for Customer Relationship Management, Lead Management and Sales Analytics and Reporting.

Analysts' Pick Award
Customer Relationship Management Award
Lead Management Award
Sales Analytics and Reporting Award

SelectHub research analysts have evaluated Gong and concluded it earns best-in-class honors for Security. Gong stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Security Award

Synopsis of User Ratings and Reviews

High-Quality Data: Cognism is known for providing accurate and reliable contact information, including phone-verified mobile numbers and validated emails, which increases the chances of reaching decision-makers and booking meetings.
Global Coverage: Cognism offers a vast database covering various regions, including EMEA, NAM, and APAC, enabling businesses to target prospects across different geographical locations.
Seamless Integrations: Cognism integrates with popular CRM and sales engagement platforms like Salesforce, HubSpot, and Outreach, allowing for streamlined workflows and data synchronization.
Intent Data: Cognism provides access to Bombora's intent data, which helps identify businesses actively researching products or services similar to yours, enabling more effective targeting and outreach.
Compliance and Security: Cognism prioritizes data privacy and complies with regulations like GDPR and CCPA, ensuring that the data provided is obtained and used ethically and legally.
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Ease of Use: 94.44% of customers say that it's easy to use and offers an intuitive platform.
Integrations: About 75% of users are really happy with the product’s ability to integrate with existing and new applications.
Customer Service: According to 100% of users, the product’s customer service is reliable and capable of resolving issues quickly.
Learning and Development: According to 100% of reviewers, the tool facilitates new employee onboarding with a comprehensive summary of experiences and call recordings of managers and existing employees. The automatic note-taking function helps employees stay focused on the call and not on taking notes on the side.
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Occasional Data Inaccuracies: While Cognism boasts high-quality data, some users have reported instances where the information, such as contact details, was outdated or incorrect.
Pricing Opacity: Cognism's pricing structure is not readily available on their website, requiring potential customers to contact sales for a quote, which can be a deterrent for some businesses.
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Functionality: According to 63.64% of users, some call coaching and analytics capabilities are unavailable in the product’s mobile app. Customers also do not like the way calls are displayed and find it difficult to navigate as there is no information mentioned about the incoming call.
Implementation: According to 66.67% of reviewers, the product takes a lot of time and effort to implement.
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Is Cognism the cognitive solution to your sales intelligence needs? User reviews from the past year suggest it might be a real brainwave for many. Cognism shines brightest in its data quality, which users consistently praise as being accurate and reliable, especially when compared to competitors like Lusha and LeadIQ, where verifying phone numbers often requires manually dialing them. This trustworthiness makes Cognism a cut above, allowing sales teams to focus on building relationships instead of second-guessing information. Users also rave about Cognism's user-friendly interface and seamless integration with popular CRMs like HubSpot, making it a breeze to import leads and manage data. However, some users find the seat-based pricing model a tad pricey, particularly for larger teams. Additionally, while Cognism boasts GDPR compliance, some users desire more accurate and up-to-date data for the Asian market. Overall, Cognism emerges as a top contender for businesses seeking high-quality, compliant data to fuel their sales efforts. Its strengths lie in its data accuracy, ease of use, and robust integrations, making it a no-brainer for sales teams looking to sharpen their prospecting and boost their bottom line. However, businesses with extensive teams or a strong focus on the Asian market might need to weigh the cost and data limitations before taking the plunge.

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Gong is a contact center platform that improves agent efficiency and skill for dealing with customers. “It allows team leads and managers to help agents make sales training better and impactful. Users prefer it for a large number of factors, including robust integration capabilities, ease of use, excellent customer service and more. However, it lacks a few features that can make it more elite and comprehensive. Moreover, some users find the implementation process daunting and time-consuming.

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