Entrata vs SimplifyEm

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Our analysts compared Entrata vs SimplifyEm based on data from our 400+ point analysis of Property Management Software, user reviews and our own crowdsourced data from our free software selection platform.

Entrata Software Tool
SimplifyEm Software Tool

Product Basics

Entrata is a comprehensive software solution designed to streamline property management tasks, making it particularly well-suited for property managers, real estate professionals, and multifamily housing operators. The platform offers an array of features including lease management, accounting, resident communication, and maintenance tracking, all integrated into a single interface. This integration allows users to efficiently handle day-to-day operations, improve tenant satisfaction, and optimize financial performance.

One of the standout benefits of Entrata is its user-friendly interface, which simplifies complex processes and reduces the learning curve for new users. Additionally, the software's robust reporting capabilities provide valuable insights into property performance, aiding in strategic decision-making. Entrata's flexibility and scalability make it an ideal choice for both small property managers and large real estate enterprises.

Pricing for Entrata typically varies based on the number of units managed and the specific features required, with payment options often structured on a monthly or annual basis. For precise pricing tailored to individual needs, it is recommended to contact SelectHub for a detailed quote.

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SimplifyEM is a cloud-based solution that provides online rent collection, expense tracking, digital lease signatures, bookkeeping and access to a communication portal. Tax management, reporting, work order management and billing are some of its offerings. Users can choose packages, which include live support and unlimited data storage, based on the number of units to be managed. The vendor offers a free trial or test drive on their website so prospective customers can see it in action before purchasing.

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Product Insights

  • Streamlined Operations: Entrata centralizes property management tasks, reducing the need for multiple software solutions and simplifying daily operations.
  • Enhanced Communication: The platform offers integrated messaging tools, ensuring clear and efficient communication between property managers, tenants, and maintenance staff.
  • Improved Financial Management: Entrata provides robust accounting features, including automated rent collection and detailed financial reporting, which help maintain accurate financial records.
  • Data-Driven Decisions: With comprehensive analytics and reporting tools, property managers can make informed decisions based on real-time data and trends.
  • Increased Tenant Satisfaction: The tenant portal allows residents to easily submit maintenance requests, pay rent online, and access important documents, leading to higher satisfaction and retention rates.
  • Regulatory Compliance: Entrata helps ensure compliance with local, state, and federal regulations by providing tools for tracking and managing necessary documentation and certifications.
  • Scalability: The software is designed to grow with your business, accommodating the needs of small properties as well as large, multi-site portfolios.
  • Time Savings: Automation of routine tasks such as lease renewals, rent reminders, and maintenance scheduling frees up time for property managers to focus on strategic initiatives.
  • Enhanced Security: Entrata employs advanced security measures to protect sensitive data, ensuring that tenant and financial information remains secure.
  • Customizable Workflows: The platform allows for the customization of workflows to match specific business processes, enhancing efficiency and productivity.
  • Mobile Accessibility: With a mobile-friendly interface, property managers can access critical information and perform tasks on-the-go, improving responsiveness and flexibility.
  • Vendor Management: Entrata simplifies vendor interactions by providing tools for tracking work orders, managing contracts, and ensuring timely payments.
  • Marketing Integration: The software includes marketing tools that help attract and retain tenants through online listings, social media integration, and lead tracking.
  • Reduced Vacancy Rates: By streamlining the leasing process and providing effective marketing tools, Entrata helps reduce the time properties remain vacant.
  • Comprehensive Training and Support: Entrata offers extensive training resources and customer support to ensure users can fully leverage the platform's capabilities.
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  • Streamlined Operations: SimplifyEm automates routine tasks such as rent collection, lease tracking, and maintenance requests, freeing up property managers to focus on more strategic activities.
  • Financial Management: Offers comprehensive tools for tracking income and expenses, generating detailed financial reports, and simplifying tax preparation, ensuring financial health and compliance.
  • Improved Tenant Relations: Provides a portal for tenants to pay rent, submit maintenance requests, and communicate with property managers, enhancing tenant satisfaction and retention.
  • Accessible Anywhere: As a cloud-based platform, SimplifyEm allows property managers and owners to access their property information from anywhere, at any time, ensuring flexibility and responsiveness.
  • Scalability: Adapts to the needs of both small landlords and large property management firms, allowing for seamless management of a few units to several hundred, supporting business growth without the need for additional software.
  • Reduced Errors: By automating and centralizing property management tasks, the likelihood of human error is significantly reduced, leading to more accurate and reliable operations.
  • Enhanced Decision Making: Provides real-time data and analytics on property performance, enabling property managers to make informed decisions to optimize profitability.
  • Cost Savings: Reduces the need for additional staff and minimizes costly errors through automation, ultimately leading to lower operational costs and increased net income.
  • Customizable Reports: Offers a variety of customizable reporting options that can be tailored to the specific needs of property managers, aiding in strategic planning and reporting to stakeholders.
  • Improved Maintenance Management: Streamlines the maintenance request process, ensuring timely repairs and maintenance, which contributes to property value preservation and tenant satisfaction.
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  • Data Management: Help residents move in faster, post transactions to the ledger, track maintenance activities, automate lease renewals and more on a single platform. Incorporate property accounting, purchasing, facilities and leasing data into a comprehensive package. 
  • Prospect Portal: Capture, convert and engage prospects with a secure, responsive website. Choose from a variety of templates to showcase real-time data. Track lead sources, ROI and abandonment rates to make informed marketing decisions. 
  • ILS Portal: Automatically syndicate data on property pricing, details and availability on all primary Internet Listing Services (ILS). Leverage integrations with Zillow, Zumper, Craigslist, Abodo and more. 
  • Revenue Management: Compare regional and seasonal data to price units optimally and maximize revenue. Owners and managers can set desired price range limits and optimize for specific variables with dynamic pricing. 
  • Online Marketing: Pull data from various ILS websites, Google My Business and Facebook Marketplace into one centralized platform. Combine organic SEO with paid ads to help beat competitors. 
  • Reputation Management: Pull all online reviews into a centralized dashboard. Monitor the units’ online visibility over time and post on social media to build and maintain reputation. 
  • Leasing Center: Customize and renew leases with personalized clauses. Bring mobility to leasing through e-signatures and an app for Android and iOS devices, powered by SiteTablet. 
  • ResidentVerify: Screen tenants swiftly based on their credit scores, criminal history, national eviction records and proprietary risk scoring. Attach the results directly to applications received through Prospect Portals to save time. Automatically club screening fees with the application fees. 
  • Payment: Offer residents a complete solution for accepting payments through credit cards, ACH and check scans. Residents can pay with cash by depositing funds at any MoneyGram location across the nation. Receive rent, deposits, utility bills and charges for pets and rentable items via any payment option. 
  • Resident Portal: Residents can pay rent and utility bills, receive parcel delivery notifications, submit and track maintenance and lease renewal requests. Manage resident transactions, send bulk announcements and advertise inventory from a single integrated dashboard. 
  • Accounting: Record company financials, maintain general ledgers and keep track of bills and discrepancies. Create and edit work orders, and record real-time transactional data in books automatically. Store and create snapshots of the company's financial health as and when required. 
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  • Property Management: Manage all properties in a portfolio under one comprehensive platform. Track income and expenses, create and monitor workflows, receive customized worksheets for each property, and get notified in case of multiple entries or erroneous information. 
  • Marketing: Advertise properties on listing websites for a fee per listing. Provide prospects with state-specific application forms on demand, available at a cost per template. 
  • Tenant Screening: Choose suitable tenants for units by screening their criminal background and eviction history. Available at a cost per background check. 
  • Forms: Save time by using state-specific templates for various forms, including vacation notices, lease agreements, notices to quit, rental inspections, eviction notices and more. 
  • Online Payment: Automatically bill tenants and collect rent. Residents can choose to pay via ACH or credit cards. Available at a charge per transaction. 
  • Tenant Management: Maintain history and records for every tenant, receive notifications for lease renewals, track late rental payments and automate late fee payments. 
  • Expense Tracking: Track income and expenses with customized worksheets and organize according to IRS categories to maximize tax savings. Receive expert advice on recurring income and expense items, and eliminate repetitive data entry using customizable automation. 
  • Tenant Portal: Residents can check bank balances, receive rent reminders, communicate with owners and managers, and pay rent securely through the portal. 
  • Document Management: Store and manage unlimited documents for every transaction. 
  • Bookkeeping: Automate data entry of recurring income and expense items. Generate cash flow statements, tax reports and schedule e-reports seamlessly. 
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Product Ranking

#22

among all
Property Management Software

#48

among all
Property Management Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Accounting & Financial Management Business Operations Dashboards And Reporting Leasing Maintenance Marketing Platform Capabilities 75 89 65 84 68 17 55 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 263 reviews
Great User Sentiment 243 reviews
86%
of users recommend this product

Entrata has a 'great' User Satisfaction Rating of 86% when considering 263 user reviews from 5 recognized software review sites.

83%
of users recommend this product

SimplifyEm has a 'great' User Satisfaction Rating of 83% when considering 243 user reviews from 3 recognized software review sites.

4.2 (15)
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4.0 (50)
4.6 (14)
4.44 (149)
4.1 (122)
4.2 (46)
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Synopsis of User Ratings and Reviews

User-Friendly Interface: Entrata is designed with an intuitive interface that's easy to navigate, making it simple for users to adopt and utilize its features effectively.
Comprehensive Feature Set: The software provides a wide array of tools covering essential property management tasks, from handling leases and maintenance requests to generating financial reports, all within a single platform.
Seamless Integrations: Entrata offers an open API and supports integrations with various third-party systems, allowing businesses to streamline operations and connect their existing software solutions.
Efficient Communication Tools: The platform facilitates clear and efficient communication channels between property managers, residents, and staff, simplifying interactions and improving service delivery.
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Streamlined Accounting: Users praise SimplifyEm for its intuitive interface that simplifies complex accounting tasks, such as tracking income and expenses, generating financial reports, and reconciling bank statements. This makes it easier for property managers to stay organized and make informed financial decisions.
Efficient Tenant Management: The platform offers robust features for managing tenants, including online rent collection, lease tracking, and communication tools. This allows property managers to streamline tenant interactions and reduce administrative overhead.
Improved Communication: SimplifyEm facilitates seamless communication between property managers, tenants, and owners through automated email and text message notifications. This helps keep everyone informed about important updates, such as rent payments, maintenance requests, and lease renewals.
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Buggy Software: Users report frequent software glitches, especially with dashboard notifications and after updates, hindering smooth property management.
Difficult Implementation: The software setup is often reported as time-consuming and problematic, potentially delaying property management operations.
Unreliable Support: Customer support receives mixed reviews, with some users finding it unresponsive or unhelpful when dealing with software issues or seeking assistance.
Non-Intuitive Features: Certain functions and tools are not user-friendly, making it challenging for some property managers to utilize the software's full potential.
Resident Transfer Issues: Some users experience difficulties with the resident transfer process, leading to inaccuracies and administrative headaches.
Reporting Inaccuracies: Generating accurate reports can be challenging, impacting data analysis and potentially hindering informed decision-making.
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Limited Customization: Users express frustration over the lack of flexibility in tailoring the software to their specific workflows. For example, options for customizing reports are limited.
Basic Accounting Features: SimplifyEm primarily focuses on property management tasks, and its accounting capabilities are considered rudimentary by some users. They desire more advanced features for financial reporting and analysis.
Customer Support Concerns: Some users report difficulties in getting timely and effective support from SimplifyEm when encountering technical issues or needing assistance with the software.
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Entrata helps property managers handle every business operation, including accounting, marketing, leasing and reporting. Reviews noted that the intuitive interface closely mimics popular social network interfaces, enabling users to use the platform with minimal technical knowledge. Another standout feature is the student housing management module, which allows leasing-by-the-bed and bulk unit assignments to shuffle roommates easily. However, reviews noted that it doesn’t provide a native email inbox and redirects users to external Microsoft Outlook servers through email notifications. In-depth user-based access role customizations are unavailable, and the platform lacks an itemized record of tracked changes. In conclusion, Entrata can be less effective for large enterprises but is suitable for property managers with small to medium portfolios.

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Is SimplifyEm simply the best, or are there simpler options out there? Users praise SimplifyEm for its user-friendly interface, especially compared to more complex software like AppFolio. One user raved about SimplifyEm's intuitive design, saying even those who aren't tech-savvy can easily navigate the platform. This ease of use is crucial for property managers who need to quickly access information and complete tasks. Users also appreciate SimplifyEm's robust features, including online tenant portals, automated reminders, and mobile access, which streamline communication and management tasks. However, some users have expressed concerns about SimplifyEm's customer support, finding response times to be slow and occasionally unhelpful. While SimplifyEm boasts affordability, some users feel the limited customer support makes it a less attractive option compared to competitors with more responsive support teams. Overall, SimplifyEm seems best suited for individual landlords or small property management companies who prioritize ease of use and affordability over extensive customer support. Its intuitive design and comprehensive features make it a solid choice for those who need a straightforward solution to manage their properties efficiently.

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