Home > Property Management Software > AppFolio > AppFolio vs RMS Cloud

AppFolio vs RMS Cloud

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Our analysts compared AppFolio vs RMS Cloud based on data from our 400+ point analysis of Property Management Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
AppFolio Software Tool
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RMS Cloud Software Tool
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Product Basics

Analyst Rating

93 Detailed Analysis

User Sentiment

Excellent User Sentiment (1847 Reviews)

Analyst Rating

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Detailed Analysis

User Sentiment

Great User Sentiment (351 Reviews)

AppFolio is a comprehensive software solution designed to streamline property management tasks. It caters primarily to property managers and real estate professionals, offering a suite of tools that facilitate the management of residential and commercial properties. One of the key benefits of AppFolio is its ability to enhance operational efficiency through features such as online rent payments, maintenance request tracking, and automated property listing. Users appreciate its user-friendly interface and the way it simplifies daily management tasks, making it a popular choice among property management professionals. When compared to similar products, AppFolio stands out for its robust functionality and scalability, making it suitable for managing portfolios of various sizes. Pricing for AppFolio typically involves a monthly subscription fee, which may vary based on the number of units managed, emphasizing its flexibility and adaptability to different business needs.

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RMS is a cloud-based property and reservation management system that provides flexible and scalable offerings to the hospitality industry. It is designed for users to manage real time online bookings from across the world and is accessible from any device. It is fully integrated with the global distribution, allowing multi-properties to distribute inventory in multiple sites.

It provides direct connections to OTAs, facilitating commission-free booking while maximizing revenue.
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$1.49/Unit, Monthly
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Product Assistance

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Product Insights

  • Increase Visibility: Integrate and manage every property, resident and accounting data from a single platform. Track leads, leases and profitability from the dashboard. 
  • Streamline Communication: Maintain clear lines of communication throughout the organization and record interactions for easy year-end audits. Send and receive emails and text messages through a unified inbox. 
  • Spend Less Time on Admin Work: Automate recurring administrative tasks like rent collection, invoice generation, vacancy posting, utility tracking, report generation, bookkeeping and more. Streamline maintenance activities with smart workflows and AI. 
  • Embedded Intelligence: Leverage AI for tasks like analyzing rent structure, gathering performance insights, assisting prospects through the leasing process and streamlining screening and maintenance activities. 
  • Expedite Turnover Cycles: Always keep properties ready-to-rent and shorten the move-out and move-in cycles through regular updates on every maintenance and vacancy task. 
  • Promote Efficiency and Accountability: Minimize human errors and improve efficiency by automating operations. Promote accountability for activities with role-based user access and itemized history of tracked changes. 
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  • Streamline Operations: Consolidate portfolio data into a centralized, cloud-based platform. Access information from anywhere, market inventory across channels and track operations from a unified dashboard. 
  • Fill Vacancies Faster: Improve portfolio visibility by marketing units on multiple OTAs, ILS and GDS and manage every listing with a few clicks. Connects with more than 100 popular listing channels and offers a reservation engine to take direct bookings. 
  • Contactless Guest Experience: Guests can manage every aspect of their reservation and sign declaration forms to meet government compliance through individual portals. Integrate with third-party software for smart locks, key exchange systems, visitor management modules and more. 
  • Improve Business Decisions: Managers can make data-driven decisions using an interactive dashboard to track personalized metrics. Offers customizable dashboard templates for operations, finances and marketing. 
  • Save Resources: Reduce time spent on routine tasks like calendar syncing, transaction recording, invoicing, price fluctuation and more using automation. Avoid costs for third-party bookings using a native booking engine. 
  • Ensure Accountability: Offer team members individual portals and manage access levels based on user roles. Record every tracked change to promote accountability. Serves as a central repository of business interactions with guests and staff for quick year-end audits. 
  • Custom Integrations: Use an open API to connect with business-specific software and create well-connected stacks. Offers an integration marketplace for adding external partnered software. 
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  • Communication: Maintain a flat organization with clear communication between team members, managers, landlords and tenants. 
    • Individual Portals: Provide unique communication portals to associated parties based on their role. Tenants can pay rent, submit maintenance requests, interact with managers and view lease documents. Enables managers to communicate with multiple owners, issue work orders and send notifications and updates in bulk. Owners can track property-specific performance reports, assign tasks and transfer funds. 
    • Document Library: Maintain a centralized library of documents, leases and tenant information. Set role-based access permissions for each document. 
    • Board Member Management: Commercial property businesses can schedule board meetings, conduct polls on invoices and architectural requests, track votes and share documents and reports. 
    • Tenant Insurance: Tenants can submit proof of renter insurance or buy insurance provided by the vendor. Manage each policy and its maturity from the dashboard. 
    • Emails and Surveys: Email surveys, updates and notifications in bulk or send individually based on requirements. Offers unique surveys and text templates. 
    • Mobile App: Access the platform via any device and promote remote workflows. 
  • Accounting and Reporting: Gain visibility and make informed decisions faster. 
    •  Automate transaction recording and property-specific bookkeeping. 
    •  Offers CAM tracking and reconciling modules for commercial properties. 
    •  Use AI and machine learning to read PDF invoices from vendors, identify key information and automate accounts payable. 
    •  Leverage over 80 report templates and automate recurring report generation. Every template is customizable and updated frequently. 
    •  Customize the dashboard with real-time data visualizations and receive AI-driven performance insights. 
    •  Supports integration with personal banks and digital wallets to unify renting, accounting and reporting workflows. 
    •  Customize late fee processes. Set personalized rules in bulk or case-by-case waivers. 
    •  Manage multiple tenant accounts, track lease lifecycle and refund deposits directly from escrow. 
  • Marketing and Leasing: Generate leads, schedule showings, design leases and screen prospects from the dashboard. 
    • AI Leasing Assistant: Use an AI chatbot to automate property showing appointments, qualify leads according to set parameters, cross-sell units and answer FAQs. Respond to customer queries 24/7 through texts or emails. 
    • Omnichannel Marketing: Syndicate portfolio on multiple internet listing services (ILS) and manage every listing from the dashboard. Get real-time notifications upon each engagement and generate custom guest cards to track prospects. 
    • Personal Website: Design a personalized website with brand color and logo for portfolio marketing. Available at an extra cost. 
    • Rent Analysis: Retain a competitive edge by comparing rental prices of neighboring units to determine the best price for marketed properties. 
    • Virtual Showings: Accommodate prospects’ needs by scheduling and running live virtual tours of listed properties. Supports integrations with PropTech like smart locks and HVACs to facilitate self-guided property tours by prospects. 
    • Vacancy Management: Consolidate vacancy postings and tasks, view current status, and market units on multiple ILS from the unified dashboard. 
    • Tenant Screening: Screen every applicant’s credit score, eviction history, income verification and criminal record via TransUnion. Property managers can either pay for the reports or charge applicants. 
    • Leasing Hub: Design custom leases with personalized clauses and allow applicants to eSign them from anywhere. Track every lease lifecycle and set defaults for automatically updating lease dates, rent structures and statuses upon expiration. 
    • Student Housing: Supports lease and tenant management based on beds occupied. 
  • Maintenance: Streamline maintenance processes with AI and intelligent workflows. 
    • Smart Maintenance: Use the mobile app to receive maintenance requests, issue work orders and track progress. Set default rules to automatically dispatch pre-approved vendors. Accurately calculate the shared fee for common area maintenance and send invoices to renters. 
    • Vendor Onboarding: Vendors can access the platform, receive work orders, share status and send invoices. Automate bills payable and maintain records of work done for a clear audit trail. 
    • Utility Management: Track and charge each renter based on actual consumption and automate utility invoice processing. Use analytics to identify and fix leaks. 
    • Mobile Inspections: Perform mobile inspections, log issues and expedite turnovers. 
    • Auditing Center: View an itemized history of every activity and track changes made by team members and vendors. Use unique filters to identify and correct mistakes quickly. 
    • 24/7 Maintenance Contact Center: Deal with tenant calls, dispatch pre-approved vendors and input data directly to the user database. 
  • Team Management: Onboard unlimited team members, define role-based access levels and manage each person’s workflow. 
    • Training: Embed training manuals into the software to onboard new hires more easily. Centralize policies and procedures to ensure associates follow protocols while performing tasks. 
    • Task Management: Set tasks, assign staff and monitor progress with an interactive calendar. Team members can share tasks and customize workflows. 
    • Universal Search: Use the search bar to quickly navigate and find documents, records or data. 
  • Integrations: Supports integrations with personal marketing websites and third-party applications, including BlueMoon, CodeBox, Engrain, MatterPort and CIT. 
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  • Dashboards: Manage in-house and backend operations with flexible dashboards and customizable widgets. Create and extract customized reports using a responsive report writer while boosting business intelligence with a 3D report engine. 
  • Guest Rewards: Offer guests customized loyalty programs like redeeming points for future visits. Guests can accumulate points for every visit and redeem them as discounts. 
    • SMS Marketing: Send targeted messages, special offers, booking confirmations, upcoming events and more. 
    • Electronic Direct Mail (EDM): Target specific audiences with relevant information by analyzing guest databases. 
  • Guest Experience: Access multiple benefits with unique module types and keep the customers engaged. 
    • Triggered Correspondence Tool: Communicate with customers by sending automated messages during and after stays to boost engagement, enhance marketing and operations. 
    • Targeted EDM: Create user-friendly email templates or professional campaigns using drag-and-drop elements like images, buttons, texts and links. 
    • Guest Portal: Book, track, manage bookings, check-in, check-out and make secure payments. 
  • Rate Manager: Avail flexible rate packages, discounts and seasonal tariffs for customers to book online. Use tools and marketing modules to promote rates, engaging a wider audience. 
  • Dynamic Pricing Engine: Fix and adjust rates based on the current market’s supply and demand. Automatically update rates according to the number of occupancies and distribute across websites, front-office, the GDS and third-party travel agents in real time. 
  • Book Now: Make reservations with a customized booking process. Upload, maintain rates and availability of rooms. Block selected rooms after booking confirmation. 
  • Point of Sale System (POS): Gain complete control over inventory, real-time reports, reporting, costing and reservations from a central system in the cloud. 
  • Owner Portal: Access complete information on the unit’s availability, track ongoing and upcoming bookings, print end of the month billing statements and make reservations from a centralized system. 
  • Staff Portal: Check staff productivity in real time. Set a timer for each task and track how long it takes to complete. Mark the status complete and send updates to the system. 
  • Trust Accounting: Manage and maintain funds like transactions and expenses between property managers and owners. Access complete owner details and transaction reports using the booking chart. 
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Product Ranking

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#69

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

AppFolio
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Accounting & Financial Management Business Operations Dashboards And Reporting Leasing Maintenance Marketing Platform Capabilities 92 100 100 97 86 93 93 0 25 50 75 100
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User Sentiment Summary

Excellent User Sentiment 1847 reviews
Great User Sentiment 351 reviews
92%
of users recommend this product

AppFolio has a 'excellent' User Satisfaction Rating of 92% when considering 1847 user reviews from 4 recognized software review sites.

88%
of users recommend this product

RMS Cloud has a 'great' User Satisfaction Rating of 88% when considering 351 user reviews from 2 recognized software review sites.

4.7 (14)
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4.6 (187)
4.5 (2)
4.6 (1640)
4.4 (349)
4.2 (6)
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Awards

SelectHub research analysts have evaluated AppFolio and concluded it deserves the award for the Best Overall Property Management Software available today and earns best-in-class honors for Business Operations, Dashboards and Reporting and Integrations and Extensibility. AppFolio stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

Analysts' Pick Award
User Favorite Award
Business Operations Award
Dashboards and Reporting Award
Integrations and Extensibility Award

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Synopsis of User Ratings and Reviews

Maintenance Management: 89% of users discussing this aspect said that they saved time with smart maintenance workflows.
Workflow Localization: According to 96% of users who reviewed this benefit, the software is feature-rich and localizes accounting, marketing and management workflows.
Ease of Use: It’s an intuitive platform that doesn’t require technical knowledge for beginners, as mentioned by 95% of users reviewing the user interface.
Collaboration: It provides an efficient centralized communication hub, according to 100% of reviews on native interactions.
Universal Search Bar: All the reviews on the search bar noted that it’s easy to locate documents and data throughout the organization.
Mobile App: Users can perform every major function remotely via the app, according to 88% of users reviewing the mobile app.
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User Friendly: RMS Cloud offers an easy-to-use interface, according to 74% of reviews on ease of use.
All-in-One Property Management: It consolidates every major workflow of a property management business in a unified platform, according to 81% of reviews on this aspect.
Financial Reporting: Every user that mentioned reporting said the system provides a comparatively more robust module than its competitors.
Support: 77% of users reviewing the support suite said the vendor offers quick and helpful responses to queries.
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Integrations: It doesn’t support unique integrations with third-party software, according to 89% of reviews on backend connectivity.
Reporting: Reports generated through the platform lack customizations, as observed by 73% of reviews on the analytics module.
Accounting: Lack of automatic bank feeds and weekly recurring transactions and recording expenses without creating bills hinder smooth accounting, according to 57% of users reviewing the accounting module.
Customer Support: 67% of users mentioning customer support said that they were not satisfied with the support response time.
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Knowledge: There’s a lack of training material and support guides for self-guided issue resolutions, according to 62% of reviews on the knowledge base.
Customizations: 70% of reviews on this aspect mentioned that it’s tough to customize the platform without in-depth technical expertise.
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AppFolio is an all-encompassing platform covering every aspect of property management. According to reviews, it’s an intuitive platform that localizes business processes and offers unique collaboration tools and a mobile app. Along with AI-embedded maintenance workflows, the universal search bar is one of its standout features. However, reviews noted that it’s difficult to understand a variety of nuanced features without proper training. Also, due to no open API, businesses should be wary of their existing software stack requiring integration with the platform. In conclusion, AppFolio is a robust management platform with various advanced features to support every kind of property. But the high cost, hit-or-miss support suite and scarce training resources can make it inconvenient for single landlords and managers with smaller portfolios.

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RMS Cloud is an end-to-end platform that specializes in property management in the hospitality industry. According to reviews, it has an easy-to-use UI and helps streamline marketing, booking, payment, communication and accounting workflows from a unified platform. The vendor is also known for providing quick and helpful support. However, the solution only offers phone support. It has a limited knowledge base of training materials, and platform configurations require technical expertise. In conclusion, RMS Cloud can be less efficient for not-so-tech-savvy single landlords but is ideal for growing hotel and property management businesses and enterprises.

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Screenshots

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Head-to-Head Comparison

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