Airtable vs Wrike

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Our analysts compared Airtable vs Wrike based on data from our 400+ point analysis of Project Management Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Airtable is a versatile software platform designed to streamline project management and other organizational tasks. It's particularly well-suited for teams and businesses seeking a customizable solution to manage their workflows, projects, and data in a collaborative environment. One of the key benefits of Airtable is its flexibility; it allows users to create a tailored system that can adapt to various project types and sizes. Its popular features include a user-friendly interface, the ability to integrate with other apps, and a range of templates and views (such as Kanban, Grid, and Calendar) to visualize projects. When compared to similar products, users often highlight Airtable's ease of use and the depth of customization it offers, making it a strong choice for those who need more than a one-size-fits-all approach. Pricing for Airtable varies, with options ranging from a free basic plan to premium subscriptions, billed on a per-user, per-month basis, allowing businesses to scale their use according to their needs and budget.

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Wrike is a cloud-based software that helps users manage distributed projects and promotes team collaboration. With this program, teams can align priorities and speed up execution to boost business results.

With a strong focus on equipping teams to succeed, this vendor provides a robust suite of features that cater to marketing, creative, product development, business operations and professional services teams. It’s equipped with enterprise-level security and is designed to scale at a team and organizational level.
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$20/Seat, Monthly, Freemium
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Tailored to your specific needs
$9.80/User, Monthly
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Tailored to your specific needs
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Product Assistance

Documentation
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Live Online
Videos
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Documentation
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Live Online
Videos
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24/7 Live Support
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Product Insights

  • Link Content: Provides a unique functionality that allows you to link records between tables. Eliminates duplicate data entry and creates intelligent relationships among items.  
  • Use Airtable for Free: A basic package is available for free with no user limit. Its free plan includes essential capabilities, unlimited bases, a max of 1,200 records per base and other more. 
  • Build Tables With Rich Fields: Create different layouts within each table using unique field types, including single-line text, attachments, checkboxes, links to records, multiple selection dates and more to help configure a table that fits each project’s needs.  
  • Enhance Collaboration: Lets team members communicate seamlessly via tagged comments. Native apps for desktop and mobile (iOS and Android) facilitate on-the-go work. All changes sync across every team member’s device, keeping everyone updated in real time.  
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  • Gain Visibility Into Project Details: Wrike’s dashboards use widgets to show an overview of key data on a single screen. You can use the out-of-the-box widgets or create custom versions. This allows managers to track overdue items, see the tasks awaiting approval, view tasks based on status and monitor other details. 
  • Save Time: Automated reminders take work off of managers’ plates. Once a task is assigned, the system sends deadline alerts to the assignee and also sends managers update notifications for continual progress monitoring. 
  • Always Stay Connected: Wrike’s mobile app ensures anyone on your team can access project information from their device of choice, at any time and while on the go. 
  • Configure Integrations: Wrike Integrate enables you to integrate with thousands of other apps, giving your team access to the platforms you need. Additionally, it supports workflow automation and data syncing. 
  • Connect to Other Tools: Wrike supports integration with many of the top tools needed to enhance project success. Examples include Tableau for business intelligence insights, Box for file storage needs, Salesforce for CRM activities, SAML for single sign-on (SSO), Slack for messaging and GitHub for two-way task and issue management. 
  • Shape the System to Your Needs: Customizations allow you to get the most out of Wrike. Work in a way that’s best for your team by taking advantage of custom fields, workflows and more. 
  • Make Processes More Efficient: Using workflow rules, you can create standards that keep every task moving smoothly through each project phase. This makes it easy to track the status of every task and to ensure everyone receives the correct work in the proper order. 
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  • Bases: Based on databases that are similar to spreadsheets, and each base supports multiple tables. Lets users view the information in each table in several ways. Can be used to create content calendars, product roadmaps and event plans, among others.  
  • Blocks: Blocks add functionality to bases, letting users build workflows that fit their team’s needs. The WYSIWYG editor lets users create a host of layouts and interactive interfaces, such as timelines, charts, time trackers, pivot tables, 3D model explorers, page designers and countdown clocks. Also gives users the ability to send group SMS messages or connect via video chat. 
  • Templates: Out-of-the-box templates cover the gamut of project types and are suitable for different departments. Lets users choose from categories like content production, creative, event planning, marketing, project management and more. 
  • Layout Configurations: Displays project details using four different views: Kanban, grid, calendar or gallery. The grid layout provides an overview of different tasks that include priority level, department, deadline and other elements. Kanban and gallery views have similar functionality but are more visual and less detailed. Calendars display tasks based on deadlines for a visual overview. 
  • Integrations and Extensions: Integrates with popular apps, including other project management tools like Asana and Trello. Connects with Zendesk, Box, Evernote, G-Suite tools, GitHub, Dropbox and others. Teams can use Zapier for extended capabilities to configure integrations with more than 1,000 apps and websites. 
  • View Data: Lets users create different views for different cases. Grouping, sorting and power filtering gives users the right view for their content. Save views for easy access.  
  • Airtable Apps: Airtable marketplace has over 50 pre-built apps. The Gantt app helps users tackle project dependencies and visualize progress. Its Page Designer app helps users pull data to create slides, catalogs and invoices. 
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  • Gantt Charts: Zoom out to see the full view of a project’s tasks, dependencies, timeline and scope. The drag-and-drop interface makes it easy to adjust task dates and add dependencies. It’s also easy to toggle between different views (day, week, month, etc.). Wrike facilitates data transfer for users switching from Microsoft Project, ensuring all elements are imported for MPP, MPX and XML formats. 
  • Task Management: Wrike brings together all aspects of your project — tasks, schedules and team communications — into a single location for more efficient project management. The platform connects with Gmail, Apple Mail and Outlook, allowing you to manage tasks directly from your inbox. It also facilitates time tracking and reporting. 
  • Project Templates: A range of pre-built templates allow teams to start with key elements already in place. Specific template types include agile teamwork, project scheduling, event management, product launches, Kanban projects, ticketing and helpdesk, sprint planning, and product roadmaps. 
  • Reports: Wrike offers reporting capabilities to users with business and enterprise accounts. The report builder takes you through the four-stage process of creating a report, with inputs for type, source data, filters and layout (table or column). Report topics include weekly project status, unassigned tasks, active tasks by assignee and others. 
  • Wrike Resource (premium add-on): This feature provides resource management and is available with Business, Wrike for Marketers and Enterprise plans. A visual, intuitive interface facilitates workload planning and changes, providing full visibility of team performance. You can also customize resource utilization analytics tools to track KPIs for better insight. 
  • Wrike Proof (premium add-on): Streamline feedback processes and review cycles with visual tools and a centralized system that keeps version control in check. You can assign approvers internally as well as invite external reviewers. The software also connects with Adobe Creative Cloud tools, letting creatives review feedback and make updates from the app they work in. 
  • Wrike Lock (premium add-on): Wrike provides cloud security and privacy with encryption keys. Both your data and the keys are encrypted, letting you determine who can access and edit the information stored on the platform. You have full control over the individual keys via a master key that’s stored by the Key Management Service from AWS. 
  • Wrike Publish (premium add-on): This feature enables digital asset management (DAM). Integrations with DAM platforms provide a range of capabilities, including stakeholder collaboration and file proofing. You can also attach files to tasks, quickly search your workspace for the right asset and gain brand consistency across campaigns. 
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Product Ranking

#25

among all
Project Management Software

#1

among all
Project Management Software

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Analyst Rating Summary

84
92
86
86
85
92
78
69
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Platform Security
Project Tracking
Integrations and Extensibility
Task Management
Project Planning and Scheduling
Platform Security
Platform Features
Time Tracking and Management
Project Planning and Scheduling
Dashboards and Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Airtable
Wrike
+ Add Product + Add Product
Customizations Dashboards And Reporting Mobile Capabilities Platform Features Project Planning And Scheduling Project Tracking Task Management Team Collaboration Time Tracking And Management 86 85 78 73 87 90 88 80 86 86 92 69 98 97 86 89 90 98 0 25 50 75 100
86%
0%
14%
86%
0%
14%
80%
0%
20%
80%
20%
0%
71%
0%
29%
57%
0%
43%
67%
8%
25%
92%
4%
4%
83%
0%
17%
92%
0%
8%
71%
14%
15%
57%
43%
0%
83%
0%
17%
83%
8%
9%
67%
0%
33%
83%
0%
17%
86%
0%
14%
100%
0%
0%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

78%
0%
22%
78%
11%
11%
100%
0%
0%
100%
0%
0%

User Sentiment Summary

Excellent User Sentiment 4704 reviews
Great User Sentiment 4988 reviews
92%
of users recommend this product

Airtable has a 'excellent' User Satisfaction Rating of 92% when considering 4704 user reviews from 5 recognized software review sites.

85%
of users recommend this product

Wrike has a 'great' User Satisfaction Rating of 85% when considering 4988 user reviews from 5 recognized software review sites.

4.2 (11)
4.7 (42)
4.6 (2149)
4.2 (2357)
n/a
4.2 (1705)
4.7 (1840)
n/a
4.6 (41)
4.6 (369)
4.3 (663)
4.2 (515)

Awards

SelectHub research analysts have evaluated Airtable and concluded it earns best-in-class honors for Platform Security. Airtable stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Platform Security Award

SelectHub research analysts have evaluated Wrike and concluded it deserves the award for the Best Overall Project Management Software available today and earns best-in-class honors for Platform Features, Project Planning and Scheduling, Time Tracking and Management and Platform Security.

Analysts' Pick Award
Platform Features Award
Project Planning and Scheduling Award
Time Tracking and Management Award
Platform Security Award

Synopsis of User Ratings and Reviews

User Friendly: The system is easy to use and intuitive, as noted by approximately 90% of users who mention the system’s usability.
Functionality: Airtable offers a robust suite of successful business management tools, as reported by 88% of the users who mention the product’s functionality.
Customizations: About 90% of users who referred to customization noted that this system is easy to customize as per their business’s needs.
Collaborative: About 100% of users who mentioned the platform’s collaborative capabilities noted that it facilitates and encourages team interactions.
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User-Friendly Interface: Approximately 60% of users mention Wrike’s user-friendly interface and features in addition to easy installation.
Collaboration: According to 90% of users, it's easy to share files and collaborate with internal and external team members, stakeholders and business partners.
Support and Learning Materials: Wrike offers helpful customer support to help with implementation questions and any other concerns that arise as stated by 65% of users.
Customizable and Flexible: Approximately 75% of users say Wrike has a customizable and flexible system to fit their business needs.
Organization: There are plenty of folders and labels to keep files and projects organized, as reported by 85% of users.
Notifications: Wrike delivers various project notifications and alerts as stated by 61% of users.
Helpful Tools: Approximately 71% of users appreciate Wrike's various dashboards, Gantt charts, reports and other distinct modules.
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Limited Project Management Features: Airtable lacks native Gantt charts and other robust project visualization tools, making it less suitable for complex projects.
Learning Curve: The interface, while flexible, can be overwhelming for new users due to its unique spreadsheet-database hybrid approach.
Customization Challenges: Extensive customization often requires familiarity with formulas and scripting, potentially hindering users with limited technical expertise.
Mobile App Limitations: The mobile app offers reduced functionality compared to the desktop version, which can impact on-the-go project management.
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Steep Learning Curve: Of the users who describe Wrike's user interface, 39% say the interface has a steep learning curve and is hard to understand.
Training: Approximately 35% of users iterate that implementation training and support is available but is difficult to learn.
Alerts: Of the users who discuss Wrike's alerts and notifications, 38% of them say there's no way to adjust how many they receive.
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Airtable has revolutionized the way businesses handle data, offering a unique blend of spreadsheet simplicity and database power. Reviewers consistently highlight its user-friendly interface, making it accessible to individuals with varying technical backgrounds. Unlike traditional spreadsheets, Airtable allows users to establish relationships between data sets, enabling a more comprehensive understanding of complex information. This feature proves invaluable for project management, as it facilitates the tracking of dependencies and the visualization of workflows. Airtable's flexibility is another standout feature. Users can customize their databases with various field types, including attachments, checkboxes, and formulas, to tailor the platform to their specific needs. Additionally, Airtable's extensive template library provides a starting point for various use cases, such as content calendars, product roadmaps, and CRM systems. Reviewers appreciate the ability to seamlessly integrate Airtable with other popular applications like Slack, Google Drive, and Zapier, streamlining workflows and enhancing productivity. While some users note that Airtable's pricing can be higher than some competitors, the consensus is that the platform's robust features and scalability justify the cost, particularly for growing businesses with evolving data management requirements. Airtable is an excellent choice for teams and businesses seeking a versatile and user-friendly solution for managing and organizing their data. Its intuitive interface, coupled with its powerful features and integrations, makes it suitable for a wide range of use cases, from simple task management to complex project workflows. Whether you're a small startup or a large enterprise, Airtable can empower your team to collaborate effectively and make data-driven decisions with ease. Please note that software features and pricing structures can change over time, so it's always a good idea to check the official Airtable website for the most up-to-date information.

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Wrike, a cloud-based project management platform, has attracted significant attention for its comprehensive features and ability to streamline workflows. Users frequently highlight its intuitive interface, robust functionality, and scalability as key strengths. The platform's customizability empowers teams to tailor their project management processes to their specific needs, enhancing efficiency and productivity. Wrike's Gantt charts, for instance, provide a clear visual representation of project timelines and dependencies, enabling project managers to track progress and identify potential bottlenecks. Additionally, Wrike's automation capabilities, such as automated workflows and custom request forms, free up valuable time for teams to focus on high-impact tasks. However, some users note that Wrike's extensive features can lead to a steeper learning curve compared to simpler project management tools. Navigating the interface and discovering all the functionalities may require some initial investment of time and effort. Additionally, while Wrike offers various pricing plans to accommodate different team sizes and requirements, some users find the cost to be relatively high compared to other options in the market. Despite these considerations, Wrike remains a popular choice for teams seeking a powerful and versatile project management solution. Its ability to adapt to diverse workflows, coupled with its robust features and scalability, makes it particularly well-suited for larger teams and organizations with complex project requirements. Wrike's comprehensive reporting and analytics capabilities further enhance its value proposition, providing valuable insights into team performance and project progress.

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Screenshots

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