Wix Reviews & Pricing

by Wix.com, Inc | Founded 2006, Tel Aviv, Israel

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Overview Pricing Benefits Reviews Features

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What is Wix?

Industry Specialties: Serves all industries

Wix is a comprehensive software platform designed to facilitate website creation and content management, making it an ideal solution for individuals and small to medium-sized businesses seeking to establish or enhance their online presence. With its user-friendly interface, Wix caters to users who may not have extensive technical skills, offering a wide range of customizable templates and drag-and-drop features that simplify the process of designing a professional-looking website. Among its key benefits are the ease of use, flexibility in design, and a robust suite of tools that support SEO, e-commerce, and social media integration. Wix stands out in the market for its ability to balance simplicity with powerful functionality, providing users with the resources they need to create, manage, and grow their online presence effectively. Pricing for Wix varies, with options ranging from basic free plans to more advanced subscriptions that are billed monthly, catering to different needs and budgets.

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User Sentiment

Based on 6921 reviews:

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Product Screenshots and Videos

Wix Pricing

Based on our most recent analysis, Wix pricing starts at $16 (Monthly).

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Starting From: $16
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

Wix is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Wix:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Wix Benefits and Insights

Why use Wix?

Key differentiators & advantages of Wix

Boost Speed and Performance: Design well-optimized websites and improve time to first byte (TTBA). Regularly cache static content using the content distribution network.
Easily Design Professional Websites: Quickly design personalized websites using a template library and drag-and-drop interface. Templates range from corporate boilerplates and eCommerce sites to travel, tourism and food websites. Supports supplementary coding and mobile optimizations.
Enhance Customer Experience: Design website and logo with business colors to create brand awareness. Add unique plugins and add-ons like payment processors, chatbots and digital media generators to improve the overall customer experience.
Give Shoppers Peace of Mind: Build SSL-certified websites. Provides free HTTPS sites for safe online payments, personal information sharing and more.
Streamline Marketing: Fill accurate metadata, create detailed sitemaps and customize each URL for improved SEO. Automate SEO workflows, create multiple social media posts and perform targeted email marketing from the dashboard.

Industry Expertise

Serves any business or individual looking to launch a website and increase digital presence.

Wix Reviews

Average customer reviews & user sentiment summary for Wix:

6921 reviews

87%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Wix reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Website Builder: Offers an intuitive and feature-rich drag-and-drop website editor, according to 93% of reviews on the site building process.
Templates: Wix provides a wide range of state-of-the-art website templates, according to 100% of users who reviewed the template library.
Easy to Launch Website: About 90% of users reviewing ease of use said they had no trouble launching websites without prior technical knowledge.
Cost: It’s a cheaper option than its competitors, according to 72% of reviews on this aspect.

Cons

Scalability: Inability to access the source code can hinder operational scalability, according to 94% of reviews on backend connectivity.
Add-Ons and Plugins: Most essential features are expensive and only available as add-ons, according to 100% of reviews on this element.
Mobile Optimization: Optimizing websites for mobile devices is complicated and requires professional assistance, according to 92% of reviews on this feature.

Researcher's Summary:

Wix offers intuitive drag-and-drop editors and a rich library of designer templates. Users have identified the drag-and-drop editor and intuitive UI as Wix’s standout features. It aids website design without complicated coding and allows users to maintain analytics and manage content with a few clicks from the dashboard.

However, reviews mention that users can’t access the source code, and website designers can only use predefined customizations where personalization isn’t possible.

Also, critical features like payment processing, WordPress plugins, personal email domain and others come as paid add-ons or plugins. It can be a less economical option for businesses with large inventories, comprehensive websites and rapid scaling plans. However, the templates are well-crafted and ideal for new businesses to design unique landing pages and boost their digital presence at a comparatively low cost.

Key Features

Wix Editor and Website

Website: Use Wix ADI (Artificial Design Intelligence) to automatically create a website or choose from more than 500 templates and 100 fonts to design a custom website with drag-and-drop abilities. Make them mobile-friendly, and add animations, images, text, videos and scroll effects like parallax, fade-in, zoom-in and more.
- Online Store: Showcase and sell products, track and manage inventory, and handle online stores.
- Blog: Create and edit blog posts, view and manage comments, and add multiple writers.
- Music: Showcase albums, playlists and tracks on a customizable music player. Allow customers to directly share and buy music from the website and keep track of the most shared, played, downloaded and purchased songs.
- Photography: Display images and autoplay videos in more than 30 kinds of galleries, set image quality and sharpness, and protect content using passwords and watermarks.
- Video: Manage, create and customize video channels, add videos from computers or social media, and rent, sell or offer monthly subscriptions.
- Events: Customize, create and share email invites, track RSVPs, manage and edit guest details, and sell event tickets.
- Restaurants: Create a personalized menu with customized pricing and images. Accept orders and manage reservations online, and set an auto-confirmation email.
Domain: Connect or create a custom domain name and get a personalized email ID.
Analytics: Track site performance, statistics, visitors, sales and more.
Contact Management: Manage and collect contact and subscriber information in a single space.
Login and Chat: Allow customers or members to access password-protected pages. Communicate with site visitors via live chat.
Social Media: Connect accounts with Twitter, Pinterest, Facebook and other social media platforms. Share blogs, pictures and videos at the same time.
Security: Secure websites and boost SEO with SSL certification.
Payments: Accept payments online via PayPal and credit cards, and offline without commission.
Shipping and Tax: Determine and customize taxation and shipping rules based on location. Also, offer free shipping and dropshipping.

Velo

Velo is an open development platform by Wix.

Visual Builder: Develop website front-end with over 100 UIs and customize using coding.
Database Management: Use an integrated database or an external data source to access, maintain and present content.
IDE and DevOps: Use an online integrated development environment and code editor to control tools from source.
Grade Runtime: Run application on Wix Cloud with serverless Node.js, conduct scheduled jobs and install npm packages.
Integration: Connect with third-party APIs, external data sources, Google and social media applications.
Business and Marketing: Monitor visitors and track ad campaigns using marketing tools.

Wix Bookings

Appointments: Allow online booking for appointments, workshops, classes and courses, both from desktops and mobile devices.
Google Calendar: Stay updated and organized with Google Calendar sync.
Email Reminders: Send auto email reminders before appointments.

Promotion Tools

SEO: Create and follow a personalized SEO plan, create a checklist, track competitors’ performance and focus on Google rankings. Leverage a robots.txt editor, SSR, XML sitemaps, canonical tags, bulk 301 redirects and more.
Email Marketing: Create, send and share email campaigns with customers.

Limitations

At the time of this review, these are the limitations according to user feedback:

Websites lack in-depth mobile optimizations.
Can’t undo edits and restore previous versions while designing.
Lead tracking and website analytics capabilities cost extra.
Can’t transfer websites to external domains.
Premium plans are valid only for a single site.

Suite Support

For most support issues, log in to an account and visit the Customer Care contact page to provide more details about the problem; the vendor then directs requests to the best expert for the situation.

Email: Not mentioned.

Phone: Log into the Customer Care support page to request a callback. Operating hours are 24/7 for English, Portuguese and Spanish, with limited hours for support in other languages.

Training: The help center covers articles and offers answers on a wide range of topics — from website and domain creation to SEO and marketing tools. Blogs, guides, tutorials, the Wix Encyclopedia, logo design inspiration and website examples are also available. Subscribers to Enterprise plans can receive one-on-one training for their teams, as well as consult with experts about any challenges specific to their projects.

Tickets: Log into the Customer Care support page to submit a ticket.