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Attentive is ranked #2 on the top 10 SMS Marketing Software leaderboard based on a comprehensive analysis performed by SelectHub research analysts. Compare the leaders with our In-Depth Report.

Attentive Pricing

Based on our most recent analysis, Attentive pricing starts in the range of $10 - $100.

Price
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Starting From
Undisclosed
Pricing Model
Monthly, Quote-based
Free Trial
Yes, Request for Free

Training Resources

Attentive is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Attentive:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Attentive Benefits and Insights

Why use Attentive?

Key differentiators & advantages of Attentive

  • Increased Customer Engagement: Attentive's SMS marketing tools enable businesses to reach customers directly on their mobile devices, fostering higher engagement rates compared to email marketing.
  • Personalized Messaging: The software allows for tailored messages based on customer behavior and preferences, enhancing the relevance and impact of each communication.
  • Real-Time Interaction: Attentive facilitates immediate customer interaction, allowing businesses to respond to inquiries and feedback promptly, improving customer satisfaction.
  • Higher Conversion Rates: By delivering timely and relevant messages, Attentive helps convert leads into customers more effectively, boosting overall sales performance.
  • Cost-Effective Marketing: SMS marketing through Attentive is often more affordable than traditional advertising channels, providing a high return on investment.
  • Enhanced Customer Retention: Regular, personalized communication helps maintain customer interest and loyalty, reducing churn rates.
  • Data-Driven Insights: Attentive provides detailed analytics on campaign performance, enabling businesses to refine their strategies based on actionable data.
  • Seamless Integration: The software integrates smoothly with existing CRM and e-commerce platforms, ensuring a cohesive marketing ecosystem.
  • Compliance and Security: Attentive ensures that all communications comply with regulatory standards, protecting both the business and its customers.
  • Scalable Solutions: Whether a small business or a large enterprise, Attentive's scalable solutions can grow alongside the company’s needs.
  • Improved Customer Experience: By providing timely and relevant information, Attentive enhances the overall customer experience, leading to higher satisfaction rates.
  • Automated Campaigns: The software's automation capabilities save time and resources, allowing marketing teams to focus on strategy and creativity.
  • Increased Reach: SMS marketing through Attentive can reach a broader audience, including those who may not engage with other digital marketing channels.
  • Enhanced Brand Loyalty: Consistent and meaningful communication helps build a stronger emotional connection with the brand, fostering long-term loyalty.
  • Quick Setup and Deployment: Attentive's user-friendly interface allows for rapid setup and deployment of marketing campaigns, minimizing downtime.

Industry Expertise

Attentive's expertise lies in conversational commerce, particularly in the realm of SMS marketing. It's best suited for businesses that want to strengthen customer relationships and drive revenue through personalized, two-way communication, especially those in e-commerce, retail, food & beverage, and entertainment.

Synopsis of User Ratings and Reviews

Based on an aggregate of Attentive reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

  • Easy to Use: Many users report the platform is easy to learn, even for beginners, and find the step-by-step instructions for setting up campaigns very helpful.
  • Feature Rich: Attentive offers a wide variety of tools such as pre-built campaign templates and advanced AI features for personalizing messages.
  • Great Support: Users frequently praise the knowledgeable support team for their fast response times and helpful guidance.
  • Strong ROI: Many users report a significant return on investment, attributing increased subscriber growth and engagement to the platform.

Cons

  • Cost Prohibitive: Smaller businesses, in particular, may find the platform's pricing to be a barrier to entry.
  • Integration Challenges: Seamless integration with other platforms, especially for email marketing, can be difficult, potentially leading to issues like overlapping attribution.
  • Contractual Rigidity: Some users have expressed concerns about inflexible contract terms and the influence of Attentive's legal team on client interactions.

Researcher's Summary:

Are you texting all the right ways to reach your target audience? Attentive is widely lauded for its user-friendly interface and robust features, making it a breeze for businesses to implement SMS marketing campaigns. Users rave about the seamless onboarding process and top-notch customer support, which even includes white-glove service. A standout feature is Attentive's integration with popular e-commerce platforms like Shopify, allowing businesses to effortlessly sync data and personalize their messaging. This integration, as one user pointed out, makes it "incredibly beneficial for the retention side of our business." However, some users have expressed concerns about the pricing structure, finding it less transparent compared to email marketing platforms.

A key strength of Attentive lies in its advanced personalization and targeting capabilities, enabling businesses to segment audiences and deliver highly relevant messages. One user praised the platform's "dynamic triggered flows," which automate personalized messages based on customer behavior. Another user highlighted the "easy to navigate" reporting dashboard, providing valuable insights into campaign performance. While Attentive shines in SMS marketing, some users have reported challenges integrating it with other platforms, particularly for email marketing. This limitation can lead to manual reporting and workflow management issues, especially when used alongside platforms like Klaviyo.

Attentive is a perfect choice for businesses seeking to elevate their SMS marketing game, particularly those already comfortable with platforms like Mailchimp. Its intuitive design, coupled with powerful features and stellar customer support, makes it a top contender in the SMS marketing arena. However, businesses should carefully evaluate the pricing structure and integration capabilities to ensure it aligns with their specific needs and budget.

Key Features

Notable Attentive features include:

  • Two-Way Messaging: Engage in real-time conversations with customers, allowing for personalized interactions and immediate responses.
  • Advanced Segmentation: Target specific customer groups based on behavior, purchase history, and other criteria to deliver more relevant messages.
  • Automated Campaigns: Set up automated workflows for welcome messages, cart abandonment reminders, and post-purchase follow-ups to streamline communication.
  • Compliance Management: Built-in tools to ensure SMS campaigns adhere to regulations such as TCPA and GDPR, protecting both the business and its customers.
  • Rich Media Support: Send MMS messages that include images, videos, and GIFs to create more engaging and visually appealing content.
  • Detailed Analytics: Access comprehensive reports and dashboards to track campaign performance, customer engagement, and ROI.
  • Integration Capabilities: Seamlessly connect with popular e-commerce platforms, CRM systems, and other marketing tools to unify your marketing efforts.
  • Personalization: Use customer data to tailor messages with personalized content, such as product recommendations and special offers.
  • Opt-In Management: Efficiently manage subscriber lists and consent to ensure a compliant and engaged audience.
  • Keyword Campaigns: Create keyword-based campaigns to capture leads and drive engagement through specific customer actions.
  • Customizable Templates: Utilize pre-designed templates or create custom ones to maintain brand consistency across all messages.
  • Real-Time Reporting: Monitor campaign performance in real-time to make data-driven decisions and optimize strategies on the fly.
  • Drip Campaigns: Implement drip marketing strategies to nurture leads and guide customers through the sales funnel with timely, relevant messages.
  • Customer Support: Access dedicated support teams and resources to assist with campaign setup, troubleshooting, and optimization.
  • Geo-Targeting: Deliver location-based messages to reach customers with relevant offers and information based on their geographic location.
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