OWOX BI Reviews & Pricing

Key Features

• Performance Reporting: Test the effectiveness of your marketing campaigns by combining data from your website, Google Analytics 4 (GA4), CRM and advertising services. Track user activity by defining custom fields at the event level. Capture correct session data by deduplicating event information and defining event sequences. 
• Cookieless Tracking: Get marketing metrics from more than 135 sources. The platform provides insights into how marketing channels and user cohorts impact your bottom line. It merges first-party data with marketing information from all channels and devices. 
• BI Pipeline: Configure automatic data export from Facebook, Twitter, Bing Ads and other advertising services. Get up-to-date and ready-to-analyze datasets by capturing normalized, blended campaign data across all channels and schemas tailored to your needs. 
• BI Attribution: Maximize your returns by tracking how each advertising channel contributes to your marketing campaigns, including point-of-sale customer inquiries and purchases. Evaluate which channels have the greatest impact on your ROI. 
• BI Smart Data: Obtain answers to your data queries by asking questions in everyday language — no need to depend on developers or analysts. Define the dimensions, measures and timeline to view metrics as tables, charts, graphs and maps. Export reports as .xls or .csv files. 
• SQL templates: Prepare data for reporting by running built-in SQL transformations or create custom queries — eliminate the need to repeatedly write and debug queries. Create reusable flat tables on top of Universal Analytics and GA4 schemas. 
• Organize Streaming Data: Track real-time user activity on your website. Define new events quicker by directly collecting GA4 data — no need to adjust the schema in Google BigQuery first. Mark all GA4 data with a server-side tag to identify and store in a separate folder for quicker access. 

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