Meltwater Reviews & Pricing

by Meltwater | Founded 2001, San Francisco, CA

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Overview Benefits Reviews Features

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What is Meltwater?

Industry Specialties: Serves all industries

Meltwater is a cloud-based tool that helps PR, communications and marketing professionals deploy a data-based approach to customer engagement. It comprises media intelligence, outreach management, social listening and social media management capabilities to gather relevant insights and execute strategic brand management.

It has a rich visual interface, AI-enabled media monitoring technology and data-based reporting capabilities to analyze media and social media coverage. The customizable and scalable model suits businesses of all sizes.

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Meltwater Benefits and Insights

Why use Meltwater?

Key differentiators & advantages of Meltwater

Gather Real-time Insights: Gain qualitative and quantitative insights into over 300,000 online news resources, including publications, newsrooms, social media platforms, forums, message boards, review sites, blogs and more.
Monitor Competitor Activities: Take a closer look at competitors’ marketing trends, media coverage, and social media reach to determine a well-informed strategy.
Drive Brand Perception: Distribute media coverage and press releases through newswires or customized channels.
Execute Targeted Engagement Campaigns: Identify industry experts, influencers and trendsetters to reach out to through relevant channels and initiate two-way communication.
Leverage Third-party Integrations: Leverage third-party integrations with other business tools to centralize data and streamline operations.

Industry Expertise

Meltwater is suitable for businesses of all sizes and industries.

Key Features

Media Database Management: Search, segment and store niche journalists, reporters and influencers using media database features. Create separate lists for contacts from different domains and stages.
Campaign Management: Strategize and execute engagement campaigns over various channels. Involve internal and stakeholders in content distribution. Measure dissemination progress and track impact metrics.
Newsroom: Distribute business news, industry insights, press releases and more to media outlets using personalized newswire tools.
Content Management: Host all internal and external communication records, as well as multimedia content, on a centralized platform. Schedule and distribute content on selected channels.
Sentiment Analysis: Use Boolean search to measure customer sentiments online. Boost positive sentiments for better visibility and rectify negative sentiments to win over dissatisfied customers.
Social Media Management: Create, publish and share content on various social media channels, forums and message boards. Interact with customers in real time.
Dashboard: Track all activities on all channels with a widget-based customizable dashboard. Track and monitor outreach and impact metrics.
Reporting: Get visual and data-rich reports on all media activities and campaigns. Build customizable reports using search and filter capability. Share reports with stakeholders by downloading Excel and PDF formats.