Bazaarvoice Reviews & Pricing

by Bazaarvoice | Founded 2005, Austin, Texas

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What is Bazaarvoice?

Industry Specialties: Serves all industries.

Bazaarvoice offers a comprehensive software solution designed to manage user-generated content (UGC), including reviews, ratings, and social media content. This platform is particularly well-suited for businesses aiming to enhance their online presence and customer engagement through authentic consumer feedback. By leveraging Bazaarvoice, companies can boost their credibility, improve product insights, and drive sales through genuine customer interactions.

Key benefits of Bazaarvoice include increased consumer trust, enhanced SEO, and valuable customer insights. Popular features encompass review syndication, social media integration, and advanced analytics. Users appreciate the platform's ability to streamline UGC management and its robust support for multi-channel marketing strategies.

Pricing for Bazaarvoice varies based on the specific needs and scale of the business, with factors such as the number of products and volume of UGC influencing the cost. For precise pricing details, it is recommended to contact SelectHub for a tailored quote.

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User Sentiment

Based on 15 reviews:

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Bazaarvoice Pricing

Based on our most recent analysis, Bazaarvoice pricing starts at $6,500 (Annually, Quote-based).

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Starting From: $6,500
Pricing Model: Annually, Quote-based
Free Trial: No

Training Resources

Bazaarvoice is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Bazaarvoice:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Bazaarvoice Benefits and Insights

Why use Bazaarvoice?

Key differentiators & advantages of Bazaarvoice

Enhanced Customer Trust: User-generated content (UGC) like reviews and testimonials build credibility, making potential customers more likely to trust your brand.
Improved SEO: Fresh, relevant content from UGC can boost your search engine rankings, making it easier for customers to find your products online.
Increased Conversion Rates: Authentic reviews and ratings can influence purchasing decisions, leading to higher conversion rates and increased sales.
Actionable Insights: Analyzing UGC provides valuable insights into customer preferences and pain points, helping you refine your products and services.
Enhanced Customer Engagement: Encouraging customers to share their experiences fosters a sense of community and loyalty around your brand.
Cost-Effective Content Creation: Leveraging UGC reduces the need for expensive marketing campaigns, as customers generate content for you.
Social Proof: Positive reviews and user photos serve as social proof, reassuring potential buyers of the quality and reliability of your products.
Personalized Marketing: UGC data can be used to tailor marketing messages to specific customer segments, increasing relevance and effectiveness.
Enhanced Product Development: Feedback from UGC can guide product improvements and innovations, ensuring your offerings meet customer needs.
Competitive Advantage: A robust UGC strategy can differentiate your brand from competitors, making your products more appealing to consumers.

Industry Expertise

Bazaarvoice is a software company that specializes in helping businesses manage and leverage user-generated content, making it ideal for companies looking to build brand trust and increase sales by providing authentic customer feedback and reviews.

Bazaarvoice Reviews

Average customer reviews & user sentiment summary for Bazaarvoice:

15 reviews

84%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Bazaarvoice reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Increased Conversion Rates: Bazaarvoice enables brands to incorporate user-generated content, like ratings and reviews, directly into social proof messaging. This means shoppers can see how many other users recommend a product which can lead to more informed purchasing decisions and increased sales.
Improved Customer Engagement: The platform allows businesses to send review requests to customers via SMS and email, making it convenient for them to share their feedback. This direct line to the customer can help businesses gather more user-generated content, leading to stronger customer relationships.
Centralized UGC Management: Bazaarvoice provides a comprehensive platform that consolidates user-generated content from various sources, including a brand's website, social media, and retail channels. This centralized approach simplifies content management and ensures a consistent brand experience across all customer touchpoints.
Data-Driven Insights: The platform provides robust reporting and analytics tools that allow businesses to track key metrics, such as review volume, sentiment, and conversion rates. These insights enable data-driven decision-making for product development, marketing campaigns, and customer experience improvements.

Cons

Pricing: Bazaarvoice operates on a SaaS model with fees based on usage and features, which can become expensive for high-volume businesses or those with limited budgets.
Platform Integration: Integrating Bazaarvoice with existing e-commerce platforms and marketing technologies may require technical expertise and resources, potentially leading to implementation challenges for some businesses.
Review Gating: While Bazaarvoice emphasizes authenticity, the platform's moderation process might inadvertently filter out negative reviews, leading to a perception of bias or inauthenticity if not managed transparently.

Researcher's Summary:

Is the software by Bazaarvoice the voice of the people? User reviews from the last year suggest an overwhelmingly positive sentiment. Customers consistently praise Bazaarvoice for its effectiveness in collecting, managing, and leveraging user-generated content. One user, a small business owner, raves about how Bazaarvoice "helps us connect with shoppers every step of the way, making their journey smoother and boosting sales." This sentiment is echoed by numerous other users who highlight the platform's intuitive design and comprehensive features as major strengths.

However, some users express that Bazaarvoice has limited A/B testing capabilities and customization options, making it challenging to optimize for specific needs. Despite these drawbacks, Bazaarvoice is highly regarded for its robust functionality, with one user calling it the "top player in the space." Its ability to seamlessly integrate with major e-commerce platforms and provide valuable insights into customer sentiment makes it a powerful tool for businesses of all sizes.

Bazaarvoice appears best suited for businesses seeking a comprehensive solution to harness the power of user-generated content. Its ability to streamline review collection, display authentic feedback, and provide actionable insights makes it an invaluable asset in today's competitive market. Whether you're a small business looking to build trust or a large enterprise aiming to enhance customer engagement, Bazaarvoice offers a robust platform to elevate your brand's online presence.

Key Features

Notable Bazaarvoice features include:

Ratings & Reviews: Collects and displays customer reviews and ratings to provide social proof and enhance product credibility.
Questions & Answers: Enables customers to ask questions and receive answers from other customers or brand representatives, fostering community engagement.
Visual & Social Content: Aggregates user-generated photos and videos from social media platforms to enrich product pages with authentic visual content.
Content Moderation: Utilizes a combination of automated tools and human moderators to ensure that user-generated content adheres to community guidelines and brand standards.
Syndication: Distributes user-generated content across a network of retail and brand sites to maximize reach and influence purchasing decisions.
Analytics & Reporting: Provides detailed insights into user-generated content performance, helping brands understand customer sentiment and behavior.
SEO Integration: Enhances search engine visibility by incorporating user-generated content into product pages, driving organic traffic.
Customizable Widgets: Offers a variety of display options for integrating user-generated content into websites, ensuring a seamless fit with brand aesthetics.
Product Sampling: Facilitates product sampling campaigns to generate authentic reviews from verified customers, boosting credibility.
Mobile Optimization: Ensures that user-generated content is easily accessible and engaging on mobile devices, catering to the growing mobile user base.
Compliance & Security: Adheres to industry standards and regulations to protect user data and ensure compliance with legal requirements.
API Access: Provides robust API access for integrating Bazaarvoice features with other systems and platforms, enabling seamless data exchange.
Global Reach: Supports multiple languages and regions, allowing brands to manage user-generated content on a global scale.
Client Success Services: Offers dedicated support and strategic guidance to help brands maximize the impact of their user-generated content initiatives.