Sugar Market Reviews & Pricing

Key Features

• Lead Scoring and Tracking: Assign scores and segment leads based on actions they take. Use prebuilt scoring models or user-defined scoring rules to include firmographic and demographic information, purchase details, intent and more. Track interactions through various touch points, including emails, texts, calls and website visits. 
• Email Marketing: Personalize and design emails with handy templates. Set up automated communication for upcoming events and activities and schedule bulk emailing. Manage unsubscribe requests, spam, bounced emails and email deliverability to ensure emails reach inboxes successfully. 
• Online Marketing: Customize landing pages and lead capture forms to maximize conversion rates. Deliver mobile-optimized communication and test alternate versions of emails and landing pages to see what works best. Improve page performance by optimizing SEO and tracking keywords and search rankings. 
• Campaign Management: Create, manage and track event attendees, both online and offline. Sync campaign data with a CRM, deploy automated event nurture campaigns and manage multi-session events. Promote via social networks, online ads, virtual events and landing pages and analyze the impact on ROI.
  • Personalize invites, set up registration and reminders and follow up post-event. 
  • Track and manage the budget for all aspects of marketing campaigns. 
• Native CRM Integrations: Integrate with many popular CRMs, including Sugar Sell, Salesforce, Microsoft Dynamics 365, Infor CRM, Sage and Oracle NetSuite to support real-time syncs and custom fields. Align sales and marketing to get visibility into lead information and activities.
• Dashboards and Reporting: Interactive dashboards enable data sourcing from various marketing initiatives. Build visually dynamic charts with filters to refine and create new views.
  • Get detailed reports to assess email, landing page, revenue and team performance.
  • Monitor where leads are in the pipeline, track how the company ranks for certain keywords and compare performance against competitors. 
• Social Tracking: Manage multiple social profiles in one place, schedule and share social posts, and measure results.
  • Track prospect interactions, likes, comments, retweets, who’s sharing the company’s content and how much.
  • Enhance social media advertising, engage the audience through polls and assess employees’ social performance through the employee leaderboard. 
• Surveys: Create custom survey questions in check box, list, slider or rating formats. Embed surveys within forms or landing pages to capture insights and track results.
• Ad Campaigns: Integrate with Google Ads to manage and run paid search ad campaigns. Get simplified account setups, ad creations, automated optimizations, bidding and performance reporting. Monitor and adjust bids for optimal conversion rates with an AI-powered bidding algorithm.

Limitations

•  The process of setting up custom reporting can be clunky and difficult. 
•  The user interface is a little dated with a lot of legacy features, and navigation can be challenging. 
•  UX needs improvement in areas such as webinar management. 
•  Deduplication options are not up to the mark. 

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