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What is Silverpop?

Industry Specialties: Serves all industries

Silverpop, a part of IBM Watson since 2014, is a cloud-based tool that provides automated email, campaign tracking, lead management and more to companies. This software has a strong market share in North America, Europe and Australia.

Built around its email automation platform, the solution has since expanded its core features to a bevy of tools and is ideal for small, medium and large businesses, as well as freelancers and marketing professionals.
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#25

Silverpop is ranked #25 in the Marketing Automation Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

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Silverpop Pricing

Based on our most recent analysis, Silverpop pricing starts in the range of $500 - $1,000.

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Pricing Model
Monthly, Quote-based
Free Trial
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Training Resources

Silverpop is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Silverpop:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Silverpop Benefits and Insights

Why use Silverpop?

Key differentiators & advantages of Silverpop

  • Gain Faster ROI: Silverpop’s automation tools combined with integrations from other data sources enables users to better assess channel performance and tweak campaign variables. 
  • Automate Marketing: Automated marketing can bring in significant revenue for businesses by taking the lead conversion and nurturing process and making it into an automated task — carried out in the background. 
  • Uncover New Levels of Insights: The software comes with robust, baked-in analytics engines and analysis platforms, making it easy to compare metrics and surface insights from client data and behaviors. 
  • Personalized Experiences: By combining automation and sophisticated automation techniques, customers can engage with deeply personalized marketing campaigns, driving them to convert. 

Industry Expertise

Silverpop serves all industries, and see usage in North America, Europe and Australia. Major clients of Silverpop and IBM Watson include Abu Dhabi Islamic Bank, Gavl, Georgia Aquarium and Interactive Investor.

Silverpop Reviews

Average customer reviews & user sentiment summary for Silverpop:

User satisfaction level icon: fair

120 reviews

67%

of users would recommend this product

Silverpop has a 'fair' User Satisfaction Rating of 67% when considering 120 user reviews from 2 recognized software review sites.

Synopsis of User Ratings and Reviews

Based on an aggregate of Silverpop reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

  • Email Design and Personalization: Silverpop's email editor is intuitive and allows for easy creation of visually appealing emails. Users can personalize emails based on recipient data, leading to higher engagement rates.
  • Lead Nurturing and Segmentation: Silverpop's automation features enable users to create targeted nurture campaigns based on lead behavior and demographics. This helps nurture leads through the sales funnel and improve conversion rates.
  • Reporting and Analytics: Silverpop provides comprehensive reporting and analytics dashboards, allowing users to track campaign performance and identify areas for improvement. This data-driven approach helps optimize marketing efforts.
  • Integration with Other Tools: Silverpop integrates seamlessly with other marketing and CRM tools, such as Salesforce and Google Analytics. This allows for a unified view of customer data and streamlined workflows.

Cons

  • Limited Reporting Capabilities: Some users have reported that Silverpop's reporting features are not as robust as those offered by other marketing automation platforms. For example, they may struggle to generate detailed reports on campaign performance or customer behavior.
  • Steep Learning Curve: Silverpop can be challenging to learn and use, especially for users who are new to marketing automation. The platform's interface can be complex and confusing, and there is a lack of comprehensive documentation or tutorials.
  • Lack of Integrations: Silverpop's integration capabilities are limited compared to other platforms. This can make it difficult to connect with other essential business tools, such as CRM systems or analytics platforms.
  • Customer Support Issues: Some users have reported experiencing difficulties with Silverpop's customer support. They may have to wait a long time for a response or find that the support team is not able to resolve their issues effectively.

Researcher's Summary:

User reviews for Silverpop paint a mixed picture. While some users praise its ease of use and robust features, others find it clunky and lacking in key functionalities. Silverpop's strength lies in its email marketing capabilities, with users highlighting its intuitive drag-and-drop editor and comprehensive reporting tools. However, many users find the platform's user interface outdated and cumbersome, especially when compared to more modern competitors like Marketo and Pardot. Silverpop's integration with other IBM products is a major selling point for some, but others find it restrictive and inflexible. The platform's lack of advanced automation features, such as dynamic content personalization and multi-channel marketing capabilities, is a significant drawback for many users. Ultimately, Silverpop is best suited for businesses with a strong focus on email marketing and a preference for a more traditional approach to marketing automation. If you're looking for a platform that can handle complex marketing campaigns across multiple channels, Silverpop may not be the best fit.

Key Features

  • Email and SMS Automation: Silverpop as built on its email automation features. Now the software includes functionality which allows for sophisticated and personalized email and texting campaigns. 
  • Mobile Marketing: SMS, email and push notifications allow users to extend their outreach and target potential customers directly on their mobile devices. The software can also utilize AI and location-based data to deeply personalize messaging efforts. 
  • AI-powered advertising: An AI-powered media bidder helps users spend their ad budget efficiently and effectively. Silverpop integrates easily with leading demand-side platform and data management platforms to inform spending and performance. 
  • Customer Experience Analytics: AI-powered customer experience tracking shows marketing professionals a holistic view of the customer’s journey. This enables users to deliver on high customer expectations by identifying wins and pain-points. 
  • Omnichannel Automated Marketing: One-to-one conversions and personalization efforts can be unified with cross-channel marketing tools such as AI-powered solutions, segmentation and drag-and-drop program design. 
  • Interactive Reporting: Interactive reporting lets users see which campaigns are performing, and which are lagging behind — with all the data needed to understand why. 

Suite Support

IBM offers a number of support options to its customers, including phone support and training classes.

mail_outlineEmail: Email support is not available for Silverpop.
phonePhone: Customers can contact IBM’s phone support line at any time by visiting their support panel.
schoolTraining: Certifications, training and e-learning are all available from IBM’s support panel.
local_offerTickets: Tickets are not available for this product.
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