Marin Software Reviews & Pricing

by Marin Software | Founded 2006, San Francisco, CA

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Overview Benefits Reviews Features

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What is Marin Software?

Industry Specialties: Agencies, B2B, Education, Financial Services, Retail, Travel

Marin Software is designed to help digital advertisers deliver ROI and revenue. Its main offering, MarinOne, offers solutions including Search, Search+Social, eCommerce, BI Connect, Amazon Attribution and MarinGo to help marketers leverage their digital campaigns. Users can eliminate silos to improve ROI of their campaigns. It lets users import data into Google Sheets to improve scalability, reliability and performance.

With it, users can leverage available data from sources like publishers, CRM databases, third-party signals and data warehouses. It also optimizes ad campaigns with best practices across various advertising channels and uses machine learning to calculate bids and allocate budgets. A managed service option is also available.

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Marin Software Benefits and Insights

Why use Marin Software?

Key differentiators & advantages of Marin Software

Maximize Growth: Predictive intelligence and budget planning helps increase growth. Look-back modeling enhances targeting results.
Track Competitors: Position-based and intraday bidding facilitates competitor tracking. Use data from all sources to create bidding rules.
Gain Visibility: Receive insights into how paid search is performing with a cross-channel module. View how revenue and conversions affect search ads.
Advertising Insights: A unified dashboard provides insights into cross-channel advertising efforts.
Improve Reach: Communicate with audiences across multiple channels.
Increase Sales: Search ads sponsored by Amazon help increase sales.
Better Decision-Making: Promote and index a full catalog of products. Analyze data across publishers to better decisions.

Industry Expertise

Advertisers have executed campaigns of over $40 billion in social, e-commerce and search advertising spend using the platform.

Key Features

Integrations: Integrates with Adobe, LiveRamp and Salesforce, helping serve clients better and lowering the need to modify tracking sources. Consistently deliver results with dashboards that highlight teams that need attention.
Automation: An intuitive interface automates daily tasks to manage clients, enabling better results with limited resources. Flexible permissions help control data access.
Search Intent: Supports prospecting and improves targeting across channels. Inform Facebook advertising with signals recorded from Google to encourage prospects to convert.
Social Media Marketing: Makes social media marketing easier by combining optimization and insight to target audiences and increase brand awareness.
Sales Cycle: Helps move prospects through various stages of conversion. Track conversion events like form fills, brochure downloads and phone calls. Monitor various events as they go through the funnel to identify what works and what doesn’t.
Smart Sync: Syncs product ads between Google and Facebook to ensure consistency in messaging across multiple channels and reduce time spent on campaign management.
Automated Dashboards: View performance clearly with automated reports and dashboards based on client KPIs. Build strong relationships with clients with rich data included in dashboards.