Mapp Reviews & Pricing

by Mapp Digital US | Founded 2000, San Diego, CA

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Overview Benefits Reviews Features

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What is Mapp?

Industry Specialties: Serves all industries

Mapp provides marketer-oriented analytics, AI-driven orchestration, and comprehensive optimization and measurement capabilities to digital marketers. It is designed for industries such as retail, eCommerce, financial services, media and publishing, among others. It helps with customer acquisition, cross-channel engagement, customer intelligence and email marketing. It manages data, lets users send personalized content and enhances engagement.

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Mapp Benefits and Insights

Why use Mapp?

Key differentiators & advantages of Mapp

Create Campaigns: Use a contextual and robust drag-and-drop campaign creator to personalize campaigns. Email templates and focus on iOS and Android to create campaigns.
Segment Audiences: Create contextual engagement with its drag-and-drop functionality. Manage historical data, select and segment customers.
Manage Contacts: Integrate customer data within a single contact. Update profiles with real-time metrics from multiple sources to view customer values, preferences and engagement. Maintain customer scores based on transactional, behavioral and demographic inputs.
Predict, Abandon or Purchase: Score customer and prospect interests based on attributes like engagement, number of orders placed and profile status. Enhance customer insights with AI to predict chances of conversion or churn.
Send Emails: Lets consulting firms and digital agencies create and send email campaigns. Self-provision accounts, integrate flexible APIs and combine engagement and customer acquisition.

Industry Expertise

It provides other services such as campaign management, data consulting, client services, lead generation, deliverability and strategic services.

Key Features

Data Activation: Use data to target audiences according to behavior and target them through emails, websites and advertisements. Create advertising campaigns across popular advertising networks.
Integration: Create customer profiles with relevant data and integrations with automation platforms. Utilize data to personalize retargeting across multiple channels to connect with customers.
Dashboards: View real-time campaign data, track data at daily and monthly frequency, and analyze data collected through reports and dashboards to improve performance.
Audience Building: Target audiences with personalized messages. Create look-alike audiences, edit segments and remove data based on audience attributes.
Contact Profiles: Track ever-changing customer habits with a single data source. Track and change data in advertising networks, push notifications, SMS messages and emails.
Automation: Create marketing automation workflows with an intuitive campaign designer. Use Whiteboard to automate customer journeys in real time.
Funnel Analysis: Identify the quickest ways to convert with customer journey analysis. Analyze engagement trends and customer growth to compare time frames.
Recommendation Engine: Recommend products based on various factors such as viewed products, purchase history and other interactions. Manage recommendation logic based on goals.