Klaviyo Reviews & Pricing

by Klaviyo | Founded 2012, Boston, MA

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Overview Pricing Benefits Reviews Features

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What is Klaviyo?

Industry Specialties: Serves all industries

Klaviyo is a cloud-based marketing automation platform that empowers e-commerce businesses to elevate their marketing strategies through targeted email and SMS campaigns. It's particularly well-suited for businesses aiming to enhance customer engagement and drive sales by delivering personalized messages based on customer behavior and preferences. Key benefits include increased customer engagement, improved sales, and enhanced customer retention. Popular features encompass email segmentation, pre-built reports, email automation, and drip campaigns. Users often highlight its ease of use and robust features as standout qualities. Klaviyo offers transparent pricing with various plans to accommodate different business needs, typically based on the size of your contact list and desired features.

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User Sentiment

Based on 1001 reviews:

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Klaviyo Pricing

Based on our most recent analysis, Klaviyo pricing starts at $45 (Monthly, Freemium).

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Starting From: $45
Pricing Model: Monthly, Freemium
Free Trial: Yes, Request for Free

Training Resources

Klaviyo is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Klaviyo:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Klaviyo Benefits and Insights

Why use Klaviyo?

Key differentiators & advantages of Klaviyo

Prebuilt Autoresponders Save time and generate more revenue by using prebuilt email flows for quick response to customers and an increase in reach.
Email Personalization: Tailor emails for customers according to business requirements. Automate target emails based on real-time behavior and insert content through custom web feeds.
More Sales: Drive more revenue through built-in, automated welcome emails and abandoned cart email flows.
Automated Lists: Import lists of subscribers from form capture tools or other ESPs automatically.
Custom Profiles: Understand and analyze customers from website visit to purchase with a 360-degree view of their buying behavior.
SMS Marketing: Personalize every text message with an easy set up. Store and track customer consent on their profile. Also, measure how much revenue a message generates.
Data Science: Analyzes and predicts customer behavior and market conditions using machine learning and AI. Determines VIP customers to target with offers. Shows the right time to send emails to generate more clicks.
Ultra-Specific Segments: Use as many conditions as desired to build detailed segments, making it easier to create personalized email or text message campaigns.

Industry Expertise

Leveraged by businesses in a variety of industries with marketing automation tools and features for growth and revenue increase. Assists new businesses in getting off the ground as well.

Klaviyo Reviews

Average customer reviews & user sentiment summary for Klaviyo:

1001 reviews

93%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Klaviyo reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Analytics: The product offers robust analysis capabilities, according to all reviews about analytics.
Ease of Use: A user-friendly interface and email templates are noted by 96% of users who leverage the product.
Segmentation: More than 90% of user feedback on this feature suggests that segmentation is a key benefit.

Cons

Training: All users who mention setup and implementation indicated the lack of training resources as a drawback.
Cost: It’s not cost-effective for the functionality offered, according to 79% of users who mention this aspect.

Researcher's Summary:

With an easy-to-use design and email templates, Klaviyo simplifies marketing efforts. Vigorous monitoring and analytics were other strong points according to user feedback. Users also leverage it for market segmentation, which provides useful market insights according to the segments chosen. However, getting started with the product may take some time due to the lack of training resources for implementation, and the capabilities may not justify the price tag for smaller companies according to user feedback. All in all, it’s a good choice for companies with a larger budget that require strong automation and segmentation capabilities.

Key Features

Customer Relationships: Attend to customers, collect and store important customer information, and use it according to their consent.
Analysis: Understand customer trends through segmented market data, using data science and AI, which provides business insights to speed up growth.
Integrations: Offers unlimited real-time data with robust, ready-to-go integrations for more audience insights and personalization. Connects with Shopify, WooCommerce, Magento and more. An open API provides the flexibility to create direct integrations with custom e-commerce platforms.
Reporting: Run reports from a single screen and export data with ease. Understand flow performance, campaign performance and signup form performance quickly. Custom analytics assesses the performance of emails and identifies opportunities.
Social Media Advertising: Transfer data to Facebook and Instagram to create relevant messages and deliver consistent experiences. Sync data dynamically and generate more sales to automatically updated target groups with product-specific ads.