HubSpot Reviews & Pricing

Key Features

CRM

• Pipeline Management:
  •  Reduces data entry through auto-populated data and grants control over pipelines to match how users work. 
  •  User-friendly edit tools alongside a drag-and-drop interface simplify the entire management process. 
  •  Quick access to key metrics is available with a sales dashboard. 
• Lead Management: Perform CRM activities without the hassle of reconciling different data sets and gain full visibility into contacts by accessing data-rich profiles in one location. Capabilities include lead segmentation, contact activity history and tasks. 
• Messaging: Facilitates better internal and external communication, promotes strong customer experiences, supports lead generation and enables more timely follow up. Offers Facebook Messenger, a customizable live chat widget, shared email and a chatbot builder. 
• Conversations Inbox:
  •  Provides context, alignment and transparency for marketing, sales and service teams through a team-wide inbox. 
  •  Aids cross-functional collaboration via a central hub for communicating with prospects, leads and customers. Routing rules deliver emails to the most relevant team or member. 
  •  Offers a seamless experience to customers no matter what stage they’re in. 
• Contact Activity: Gain deeper insights by leveraging analytics that show website interactions. Track form submissions, page visits and more. 

Marketing Hub

• Marketing Automation: Visual, code-free tools make it easy to create drip campaigns and set up workflows of varying complexity. Workflow goals make it clear whether emails are performing as desired. Additional time-saving automations include: 
  •  Bulk data updates. 
  •  Internal notifications. 
  •  Lead handoffs from marketing to sales. 
• Blogging and SEO: Enhance organic web reach and boost page rankings with built-in automatic SEO advice and optimization tips. A built-in blogging platform helps create, publish and edit content without switching to another tool. 
• Landing Pages: Build branded, responsive and mobile-optimized landing pages without any technical skills. Automatically alternate content based on visitor info including stage, source and location. Refine conversion after testing multiple elements such as CTAs and headlines. 
• No-Code Forms: Quickly and easily create web forms using simple drag-and-drop features. Extensive form fields and field types offer configuration options to capture required information. 
• Analytics: Pre-built reports and dashboards aid better decisions by providing visibility into critical business metrics. Measure everything from web traffic and conversion rates to email performance, with the ability to view data broadly or in detail. 
• Ads: Enhances advertising by serving content based on buyer journey stage, with segmentation that provides greater targeting precision. Includes: 
•  Insights into how ads impact contacts across their journey, promoting informed decisions. 
•  Central management of marketing campaigns and ads. 
•  Automatic list sync between the platform and ad channels. 
• Social Media: Enables greater reach and engagement by tracking brand mentions and engagement, with premade reports that measure ROI. Publish to social platforms directly from the software, either manually or via scheduled posts. 
• Account-Based Marketing Facilitates collaboration between sales and marketing teams to minimize complexity and strengthen outreach efforts. Offers: 
•  Templates to simplify setup. 
•  AI-based suggestions that show the best accounts and an account overview. 
•  Integration with LinkedIn Sales Navigator and a sales playbook to deepen relationships with account stakeholders. 
•  A reporting dashboard to easily track milestones and determine the most valuable accounts. 

Sales Hub

• Automated Workflows: Save time by streamlining tedious activities such as deal and task creation, as well as lead rotation. 
• Email Sequences: Focus better on priorities by eliminating manual tasks. Build customizable follow-up sequences that can be measured based on opens, clicks and replies to optimize and scale efforts. 
• Lead Scoring: Sales teams can turn more leads into customers, drive better results and predict the hottest leads to prioritize. 
• Calling: Sales reps can increase productivity on selling activities with browser-based click-to-call and automatic call logging. Contact priority shows reps the best order in which to call contacts. 
• Meetings: Reduces time spent on scheduling meetings by letting prospects book a time automatically. Supports group and round-robin links, and syncs with Office 365 Calendar and Google Calendar. Populates a new profile whenever a meeting is scheduled. 

Service Hub

• Help Desk: Capture customer issues via a ticketing tool, and manage and track from a single dashboard. Priority assignments help support agents focus on the most pressing cases. 
• Automation: Put ticket routing and escalation on autopilot. Automatically create tasks and trigger emails or notifications upon receiving customer feedback. 
• Knowledge Base: Support teams can reduce workload by creating articles using common tickets and questions so customers can find information on their own. 
• Surveys: Capture customer sentiment using ready-to-go surveys and reporting that help the service team improve support. Multiple survey types — Net Promoter Score (NPS), Customer Effort Score (CES) and customer satisfaction (CSAT) — help capture information based on goals. 

CMS Hub

• Drag-and-Drop Builder: Saves the hassle of coding or developing pages from scratch with a user-friendly interface. Access to site themes further simplifies and streamlines design and deployment. 
• Adaptive Testing: Uses machine learning to test a maximum of page variations, optimizing for performance. Elements such as media, content and layout can be tested. 
• Multi-Language Support: Display content in different languages in web pages to reach a global audience. Point-and-click tools make the translation process easy. 
• App Integrations: Free and premium third-party CMS apps help enhance capabilities. Integrations include Google Search Console, Wistia, Typeform, HotJar and CoSchedule. 
• Developer Tools: Developers can build databases that support dynamic content, control versioning, leverage themes, receive code alerts and insert interactive elements without needing server functions. 
• IT Tools: Enhances site security and deliverability. Features include activity logs, a standard SSL certificate, a content delivery network, performance monitoring, SSO and more. A security team monitors the site 24/7. 

Limitations

• Premium versions are expensive, especially for small businesses.
• Complex system with tricky navigation and a lot of information to keep track of.
• Steep learning curve.
• Scheduled emails aren’t sent always when designated and responding to emails through mobile devices isn’t supported.
• Reporting and analytics tools don’t support deep data analysis, particularly measuring email performance at a granular level.
• Lacks auto-save, causing loss of information.
• Third-party integrations could use improvement (e.g., Salesforce, Slack, Asana, Gmail, Outlook).
• Knowledge base doesn’t offer multiple multi-language support.
• Limited customization, particularly for forms and the knowledge base.
• Duplicate information makes data organization difficult.
• Service Hub doesn’t offer a way for customers to view tickets.

Suite Support

Top Competitors

• EngageBay
• Creatio
• Zoho CRM