eTrigue Reviews & Pricing

by eTrigue | Founded 2005, San Jose, CA

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Overview Pricing Benefits Reviews Features

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What is eTrigue?

Industry Specialties: Serves all industries

eTrigue provides automated campaign capabilities aimed at all size companies in the B2B space. Its DemandCenter offering enables DIY marketing for inbound and outbound efforts. It also offers turnkey partner marketing via its Partner Lead Accelerator solution.

Features include sophisticated campaign building, email marketing, analytics, landing page construction and more.

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User Sentiment

Based on 91 reviews:

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eTrigue Pricing

Based on our most recent analysis, eTrigue pricing starts at $600 (Monthly).

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Starting From: $600
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

eTrigue is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for eTrigue:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

eTrigue Benefits and Insights

Why use eTrigue?

Key differentiators & advantages of eTrigue

Automate the Campaign Process: Create automated marketing campaigns and improve upon existing ones, follow through on plans, and analyze results.
Grow Revenue: Capitalize on opportunities and reach new markets, growing reliable sources of revenue.
Seamlessly Integrate: Connect seamlessly with popular tools and technologies such as Google AdWords, GoTo Webinars and a number of CRM products.
Easy-to-Use: An intuitive interface with helpful visual builders makes it easy for marketers of any skill level to use.

Industry Expertise

Serves many customers across diverse industries in the B2B field. Particularly suitable for companies with a partner network that are looking to boost partner marketing efforts.

eTrigue Reviews

Average customer reviews & user sentiment summary for eTrigue:

91 reviews

80%

of users would recommend this product

Key Features

DemandCenter Platform

Campaign Management: Quickly build out automated email marketing campaigns, simple or multistep campaigns and more using a drag-and-drop builder. Launch, report and test campaigns and check results with in-line campaign statistics.
Prospect Management: Categorize and identify which prospects to include, and build target personas, segments and account-based lists. Dynamic lists are automatically updated as new prospects are added.
Reports: Measure, analyze and report on the effectiveness of campaigns. Track results to make necessary changes, get an overview of progress in detailed dashboards and schedule automatic reports via email.
Landing Pages: Create, edit and publish pages quickly using a WYSIWYG editor. Schedule live sessions, expiry and redirection. Access pages without IT support.
Form Builder: Build forms easily using a drag-and-drop interface, drop forms on landing pages using the WYSIWYG editor and customize them as needed.
Email Builder: Create mobile-friendly, automated email campaigns quickly and effectively with a drag-and-drop tool. Offers professional templates, built-in image editing and an image library.
Sophisticated Customer Tracking: Customer tracking can be extended from inbound to outbound efforts, allowing marketers to tweak campaign models based on recovered data.
Real-time Lead Alerts: Allows timely follow-up and includes campaign stats and the times at which leads accessed certain content.

Partner Lead Accelerator

Campaign Nurturing: Helps partners:
- Build and run co-branded campaigns.
- Access a prospect list of up to 10,000 contacts.
- Make use of co-branded content, emails, landing pages and a unique infocenter.
- Receive real-time lead alerts to manage them better.

Limitations

Some of the product limitations, based on user feedback and accurate at the time of this review, include:

Periodic lags and unexpected time-outs.
Complicated and confusing interface.
Limited workflow and automation capabilities.

Suite Support

Options offered in one flat package, included with the purchase of the product. A dedicated customer success manager (CSM) for every customer helps navigate support options.

Email: Not available. Submit a ticket as described below.

Phone: +1.408.490.2903 or toll-free in North America at 1.800.858.8500, 6 a.m. and 6 p.m. Pacific standard time.

Training: Offers web-based training seminars, help articles and a video library. Release notes, download information and tips also available.

Tickets: Submit via the support center.

Cost of Ownership

License/Subscription Cost	Subscription-based pricing model: per user, per month Cost varies based on the prospect database size
Maintenance Cost	Cost is included in the subscription fee Provides ongoing support via best practices documents, standard phone/email support, a dedicated customer success manager, webinars and eBooks Charges $3,000/year (optional) for a dedicated IP address ETrigue offers a Partner Plus Program starting at $1,000/month, which includes: Full-feature package per instance Partner Plus support Includes all the features and functionalities of eTrigue DemandCenter
Installation/Implementation Cost	Included in the subscription fee Provides Quick Start and Onboarding services, included in the subscription fee Provides implementation from the beginning through the first email campaign with 5 days training, all included in the subscription fee
Customization Cost	Cost varies depending on the new functional requirements and modules added on, based on business requirements
Data Migration/Change Management/Upfront Switching Cost	Cost varies depending on the current software, amount of data to be migrated, availability of migration tools, complexity of data and gaps between the existing system and the new system, amount of data cleansing, data consolidation and data validation required
Training Cost	Provides online training for users, included in the subscription fee
Recurring/Renewal Costs	Cost is equivalent to the recurring subscription fee and the customization cost