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What is Eloqua?

Industry Specialties: Serves all industries

Eloqua, a sophisticated software by Oracle America, specializes in Marketing Automation, catering primarily to medium to large-sized businesses seeking to streamline their marketing processes. It stands out for its ability to automate complex marketing campaigns, manage email marketing, and provide detailed analytics, making it a powerful tool for businesses aiming to enhance their marketing efficiency and effectiveness. Eloqua's benefits include improved lead management, enhanced customer engagement, and a significant return on investment through targeted marketing strategies. Its popular features, such as campaign management, lead scoring, and advanced segmentation, allow for personalized marketing efforts. When compared to similar products, users often highlight Eloqua's comprehensive feature set and robust analytics capabilities, though they also note its higher learning curve. Pricing for Eloqua varies based on the scale of operations and specific needs, typically following a subscription model that may adjust with usage levels, making it a flexible yet significant investment for businesses focused on scaling their marketing efforts.

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Eloqua is not currently ranked among the top Customer Engagement Platforms according to the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

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Eloqua Pricing

Based on our most recent analysis, Eloqua pricing starts at $48 (Monthly).

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Starting From
$48
Pricing Model
Monthly
Free Trial
Yes, Request for Free

Training Resources

Eloqua is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Eloqua:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Eloqua Benefits and Insights

Why use Eloqua?

Key differentiators & advantages of Eloqua

  • Marketing and Sales Alignment: Track marketing and sales efforts across the engagement cycle with customer profiles and behavior tracking. Also, identify prospects and automatically transfer data into CRMs with a Google Chrome extension. 
  • Map Cross-Channel Engagement to Real Revenue: Streamline the attribution model with analytics integrations, making it simple to track campaign goals and identify top performing channels. 
  • Personalize the Experience: Ensure a personalized marketing experience with WeChat integrations, custom web templates and other capabilities. 
  • One Unified B2B Platform: Unify all aspects of the marketing experience including paid, organic, earned, mobile, social and web channels. 

Industry Expertise

Serves all types of industries.

Eloqua Reviews

Average customer reviews & user sentiment summary for Eloqua:

User satisfaction level icon: good

551 reviews

76%

of users would recommend this product

Eloqua has a 'good' User Satisfaction Rating of 76% when considering 551 user reviews from 2 recognized software review sites.

Synopsis of User Ratings and Reviews

Based on an aggregate of Eloqua reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

  • Functionality: The product offers robust personalization, segmentation and automation, according to 86% of user feedback on features.
  • User-Friendly: Almost 80% of users who mention user interface and navigation note that the product is easy to use.
  • Integration: More than 85% of user feedback about integrations suggests that connecting with third-party APIs enhances the software’s usability.

Cons

  • Cost: It’s not cost-effective for the functionality offered, according to 86% of user feedback about this aspect.
  • Support: Over 75% of users referencing support report that customer service isn’t up to the mark and often responds based on issue severity.
  • Updates: Infrequent feature updates and an outdated interface are a cause for concern, according to all the users who mention this aspect.

Researcher's Summary:

With a vigorous set of features and tools, Eloqua assists many marketing automation activities. The ease of use and convenient navigation of the product proves to be a strong benefit among users. Users also appreciate the seamless integration opportunities it allows with third-party APIs, which helps strengthen campaigns.
However, user feedback suggests that it’s on the expensive end, especially considering delayed updates and an out-of-date visual interface. Users also report that unresponsive customer support is a drawback. Overall, it’s most useful for larger companies that want strong functionality and integrations, and that have resources to handle some glitchy behavior and system complexities.

Key Features

  • Online and Offline Data Aggregation: Access a multitude of different data sources while enabling the ability to parse, process and enrich multiple data silos. Also feeds into the system’s customer targeting features. 
  • Campaign Management: Create robust campaigns and view campaign information and customer journeys in an easy-to-understand visual interface without any technical resources. 
  • Interest-based Messaging: Utilize customer data to deliver personalized messaging campaigns. Pause or adjust campaigns on the fly for a delightful customer experience. 
  • Intuitive Digital Whiteboard: Envision campaign goals and processes with an easy-to-use digital whiteboard. 
  • Partner Ecosystem: Integrate seamlessly with hundreds of partners and their products with minimal technical work and knowledge. 
  • Native CRM Integrations: Enrich data pools and segmentation with CRM integrations that are easy to set up. 
  • Customizable Dashboards and Interactive reports: Customize dashboards to suit business needs and access interactive reports for stronger insights into marketing strategies. 
  • Lead Management: Improve sales readiness with an automated lead scoring system, which scales automatically and offers updates for various campaigns and business lines in real time. 
  • Asset Management: Create dynamic content like responsive emails, landing pages and interactive forms to engage customers. Reuse brand-compliant content for campaign assets. Also, access historical email open data to assess a campaign for insights. 
  • Segmentation:  Assemble data from multiple sources to segment and connect to the right audience based on geography, interests and more for data-driven targeting. 

Limitations

These product limitations are based on user feedback and are accurate at the time of this review:

  • Doesn’t offer a mobile version.
  • Improper execution of A/B testing.
  • Mandatory approval certificate.
  • Doesn’t facilitate email recovery.

Suite Support

Support comes in three tiers: standard, marketing cloud member, and priority. Marketing cloud members have access to chat, phone, ticketing, training. Priority members get access to the priority service.

mail_outline Email: Not specified.
phone Phone: 1-800-223-1711. All customer levels can call to receive support, but non-marketing cloud members don’t have access to 24/7 support.
school Training: Includes access to free B2B training and an Eloqua certification course.
local_offer Tickets: “Create Service Request” wizard is available.

Cost of Ownership

License/Subscription Cost
  • Subscription-based pricing model: price charged per month, in addition to extra fees for premium training and support services
  • Offers three-tier pricing models: Basic, Standard and Enterprise
  • Cost varies based on the number of contacts, number of marketing users and number of sales users
  • A signed contract for an annual subscription is required
Maintenance Cost
  • Included in the subscription cost
  • Provides regular upgrades and software updates, plus 24/7 ongoing support services via online, documentation, whitepapers and webinars
Installation/Implementation Cost
  • Cloud-based/SaaS: Included in the subscription cost
  • Cost is over and above the subscription cost
  • Offers Oracle Marketing Cloud Onboarding services
  • Provides Oracle Marketing Cloud Implementation Services
  • Cost varies based on the scope of implementation, business requirements and pricing tier
Customization Cost
  • Cost varies depending on the type of functional requirements added on, based on business requirements such as Oracle Eloqua Insight Analyzer, Custom Security Administration, Oracle Cloud Priority
  • Service, Multi-Lead Scoring & Advanced Routing, Event Management Module, Advanced Data Cleansing and Digital Advertising
Data Migration Cost/Change Management/Upfront Switching Cost
  • Cost varies depending on the amount and type of data to be migrated from the legacy system, availability of migration tools, complexity of data and gaps between the existing system and the new system
Training Cost
  • Cost is over and above the subscription fee
  • Cost varies depending on the type of training program chosen
Recurring/Renewal Costs
  • Cost is equivalent to the recurring subscription fee, plus customization costs and training costs

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