Dynamics 365 For Marketing Reviews & Pricing

by Microsoft Corporation | Founded 1975, Redmond, WA

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What is Dynamics 365 For Marketing?

Industry Specialties: Serves all industries.

Dynamics 365 For Marketing empowers businesses to automate repetitive marketing tasks, personalize customer journeys, and gain insights into campaign performance. This cloud-based solution caters to mid-sized and enterprise organizations, particularly those already invested in the Microsoft ecosystem. Key benefits include streamlined email marketing, lead nurturing through automated workflows, and real-time customer analytics. Popular features encompass landing page creation, social media management, and marketing automation journeys. User experiences highlight ease of integration with existing Microsoft tools, robust reporting capabilities, and a user-friendly interface. However, some users mention initial setup complexity and limitations in email design flexibility. Pricing starts at a mid-range monthly cost per user, with additional tiers offering increased functionality and storage. Consider evaluating your organization's marketing needs and desired level of customization before making a decision.

Pros

Seamless integration
Intuitive interface
Robust reporting
Personalized journeys
Real-time analytics

Cons

Initial setup complexity
Limited email design
Learning curve
Potential cost
Customization constraints

PRICE

COMPANY SIZE

DEPLOYMENT

PLATFORM

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User Sentiment i

Based on 3929 reviews:

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#30

Dynamics 365 For Marketing is ranked #30 in the Marketing Automation Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

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Dynamics 365 For Marketing Pricing

Based on our most recent analysis, Dynamics 365 For Marketing pricing starts at $1,000 (Per User, Monthly).

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Starting From: $1,000
Pricing Model: Per User, Monthly
Free Trial: Yes, Request for Free

Training Resources

Dynamics 365 For Marketing is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Dynamics 365 For Marketing:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Dynamics 365 For Marketing Benefits and Insights

Why use Dynamics 365 For Marketing?

Key differentiators & advantages of Dynamics 365 For Marketing

Enhanced Efficiency: Automate time-consuming tasks like email marketing, lead nurturing, social media posting, and customer segmentation, freeing up your team for strategic initiatives.
Personalized Customer Journeys: Create tailored experiences across multiple channels based on customer behavior, preferences, and demographics, leading to increased engagement and conversions.
Data-Driven Insights: Gain actionable insights into campaign performance, customer interactions, and lead quality through comprehensive dashboards and reporting, enabling data-informed decisions.
Seamless Integration: Connect seamlessly with other Microsoft Dynamics 365 apps, such as Sales and Customer Service, for a unified view of customer data and shared insights across teams.
Improved Lead Nurturing: Develop targeted nurture campaigns that automatically deliver relevant content and offers to prospects based on their interests and actions, fostering stronger relationships and moving leads through the funnel efficiently.
Enhanced Customer Engagement: Deliver personalized messages and experiences that resonate with customers across multiple touchpoints, fostering loyalty and repeat business.
Optimized Campaign Performance: Track campaign results in real-time, identify what's working and what's not, and make adjustments quickly to maximize ROI.
Increased Sales Productivity: Equip sales teams with qualified leads, contextual insights, and personalized content to improve their effectiveness and close more deals.
Enhanced Customer Satisfaction: Deliver exceptional customer experiences through personalized interactions, timely responses, and relevant content, leading to increased satisfaction and retention.
Boosted Marketing ROI: Make informed decisions based on data-driven insights, optimize resource allocation, and drive measurable results from your marketing efforts.

Industry Expertise

While not industry-specific in its core features, Dynamics 365 For Marketing's strengths in data analysis and customer journey personalization resonate well with B2B and complex B2C organizations. Its integration with the Microsoft ecosystem makes it popular in tech and professional services, while its lead nurturing capabilities find favor in finance and healthcare.

Dynamics 365 For Marketing Reviews

Average customer reviews & user sentiment summary for Dynamics 365 For Marketing:

3929 reviews

86%

of users would recommend this product

Dynamics 365 For Marketing has a 'great' User Satisfaction Rating of 86% when considering 3929 user reviews from 4 recognized software review sites.

Synopsis of User Ratings and Reviews

Based on an aggregate of Dynamics 365 For Marketing reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Integration: Seamless integration with other Microsoft Dynamics 365 apps, creating a unified customer view and streamlined workflows.
Personalization: Robust segmentation capabilities and user-friendly journey builder for creating personalized experiences across email, web, social, and more.
Reporting: Comprehensive dashboards and customizable reports with real-time insights into campaign performance and customer engagement.
Automation: Streamlined automation of tasks like email sends, lead nurturing, lead scoring, and social media posting, saving time and effort.
Ease of Use: Intuitive interface and drag-and-drop functionality make it relatively easy to learn and use for users of varying technical abilities.
Customer Support: Access to extensive resources, training materials, and responsive support from Microsoft.

Cons

Setup Complexity: Initial configuration and setup can be time-consuming and may require technical expertise, especially for complex implementations.
Learning Curve: The extensive features and functionality can take time to master, requiring a learning curve for new users.
Email Design Limitations: Some users find the email design capabilities to be somewhat restrictive compared to other marketing automation platforms.
Customization Constraints: While customizable, certain aspects of the platform may not be as flexible as some users would like, potentially limiting specific use cases.
Potential Cost: Pricing can be considered mid-range to expensive, depending on the number of contacts and features required, potentially making it less accessible to smaller businesses.
Integration Challenges: While integration with other Microsoft Dynamics 365 apps is seamless, integration with external systems may require additional effort or third-party connectors.

Researcher's Summary:

Dynamics 365 for Marketing garners mixed reviews from users in the last year, showcasing its strengths in integration and personalization but also revealing areas for improvement. Proponents laud its seamless integration with other Microsoft Dynamics 365 apps, creating a unified customer view and streamlined workflows. "It's like having all my marketing tools under one roof," one user shared. This tight integration is particularly valuable for B2B and complex B2C organizations already invested in the Microsoft ecosystem. Users also appreciate the robust segmentation and journey builder capabilities, enabling personalized experiences across email, web, and social media. "I can tailor campaigns to specific customer segments, which has boosted engagement and conversions significantly," commented another user. This focus on personalization stands out compared to some competitors, giving Dynamics 365 an edge in customer-centric marketing. However, some users find the initial setup and configuration to be complex, requiring technical expertise for larger implementations. Additionally, the platform's extensive features come with a learning curve, potentially overwhelming new users. Compared to more user-friendly competitors, this can be a significant drawback for less tech-savvy teams. Limitations in email design flexibility also emerge as a pain point for some reviewers, who miss the creative freedom offered by certain competitors. While Dynamics 365 provides adequate design tools, it may not cater to highly customized templates or advanced visual effects. Pricing can also be a hurdle, with the mid-range to expensive tiers potentially putting it out of reach for smaller businesses. Users seeking a cost-effective alternative may find better options elsewhere. Overall, Dynamics 365 for Marketing shines in its seamless integration and focus on customer-centric personalization, making it a strong contender for B2B and complex B2C organizations within the Microsoft ecosystem. However, potential users should be aware of the initial setup complexity, learning curve, and email design limitations, and weigh these against its strengths before making a decision.

Key Features

Customer Journey Management: Create a strong buyer pipeline by running webinars and meetings seamlessly. Use prospects’ preferences and behavior to personalize their experience.
Campaigns: Create assets quickly using design tools, templates and reusable content blocks, attracting the right prospects using telemarketing, events, emails and more.
Sales and Marketing: Create a single view of prospects by unifying data across leads, opportunities and contacts. Identify and target the most promising opportunities using insights, influence customers using relevant content, reduce costs, and increase conversion chances by tracking important leads. Ensure smooth collaboration using shared tools and calendar.
Email Tools: Compare and choose the right messages using A/B testing, improve open rates using spam scores and an automated scheduler, and define target audiences.
Analytics: Increase campaign effectiveness using marketing analyzers and dashboards, and understand customer needs in detail through response information.
Adaptable Platform: Simplify deployment processes using a no-code visual editor, integrate data from third-party apps, and inform target segments by using segmented APIs and customer journeys.
Compliance: Built-in features help comply with privacy regulations. Add channels to extend campaign reach, as well as request, capture and store consent.
Third-Party Integrations: Integrates with certain pre-built solutions such as HootSuite, Dynamics 365 Connector, TeleSign, Infobip SMS and Viber, Simple Marketing Hub, and Sprinklr Modern Care.
Dynamics 365 Product Integrations: Integrations with related Microsoft apps enable things like commerce, provide a customer data platform, support customer service tasks, aid smooth sales navigation, and offer customer insights.

Suite Support

Options include in-depth documentation on the Dynamics 365 Marketing help center, a support blog for Microsoft Dynamics CRM, and community forums to ask questions. There’s also support news, product updates and a troubleshooting guide.

Email: Not mentioned.

Phone: 1-800-865-9408 for North American customers. Other country numbers are listed on the website.

Training: Offers several learning paths, modules and certifications to choose from.

Tickets: Submit through a portal.