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What is Constant Contact?

Industry Specialties: Serves all industries

Constant Contact is a comprehensive software solution designed for managing marketing automation tasks, making it particularly suitable for small to medium-sized businesses looking to enhance their email marketing efforts. This platform offers a range of important benefits, including the ability to easily create professional-looking emails, track campaign performance, and segment audiences for targeted messaging. Among its popular features are customizable email templates, robust analytics, and integration capabilities with other tools, which collectively help businesses improve their engagement rates and ROI on marketing campaigns. When compared to similar products, users often highlight Constant Contact's user-friendly interface and responsive customer support as key differentiators. Pricing for Constant Contact varies based on the features and scale of use, typically following a monthly subscription model that allows businesses to choose a plan that best fits their needs and budget. This flexibility in pricing, combined with its comprehensive feature set, makes Constant Contact a competitive option in the realm of marketing automation tools.

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Constant Contact is not currently ranked among the top Customer Engagement Platforms according to the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

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Constant Contact Pricing

Based on our most recent analysis, Constant Contact pricing starts at $10 (Monthly).

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Starting From
$9.99
Pricing Model
Monthly
Free Trial
Yes, Request for Free

Training Resources

Constant Contact is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Constant Contact:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Constant Contact Benefits and Insights

Why use Constant Contact?

Key differentiators & advantages of Constant Contact

  • Mobile App: Provides native email marketing and email list builder mobile apps for Android and iOS devices. 
  • Live Support: Experts offer help with product questions, marketing strategy and more, accessible via phone or email. 
  • PDF to Email: Convert an uploaded PDF into an email, which can also be edited and sent, ensuring versatility in the market. 
  • Click-Tracking Heat Map: Optimize and streamline workflows, landing pages, websites and emails. Track customer clicks and drill down into the details to enhance strategy. 
  • Mobile Open Rate: Compare metrics to the audience’s desktop open rate and gain greater visibility into the market space. 

Industry Expertise

Designed to meet the needs of small businesses and nonprofits, it serves a wide variety of companies, including those in the fashion, food, retail and energy spaces.

Constant Contact Reviews

Average customer reviews & user sentiment summary for Constant Contact:

User satisfaction level icon: great

8703 reviews

81%

of users would recommend this product

Constant Contact has a 'great' User Satisfaction Rating of 81% when considering 8703 user reviews from 4 recognized software review sites.

Synopsis of User Ratings and Reviews

Based on an aggregate of Constant Contact reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

  • Email Campaigns: It’s possible to add tables and buttons, check open and click rates, and schedule, customize and manage emails, according to 90% of reviewers who mention this aspect.
  • Ease of Use: More than 95% of users who talk about this aspect report it’s easy to navigate.
  • Templates: Creating and using pre-built templates, including those for different occasions, aid announcements and sales marketing, as 70% of users referencing this aspect observe.
  • Contact Management: The system helps save and organize contacts in one place, as well as create emails and events to send out to different groups of contacts, according to 90% of reviewers who talk about this feature.
  • Customer Service: The customer support team is helpful and always available to assist, note 82% of users mentioning it.

Cons

  • Lack of Features: The system lacks certain features such as Google Analytics tracking, configuration options, CRM capabilities and automation options, note 90% of reviewers talking about this aspect.
  • Spam Emails: Most of the emails sent via the platform go to junk folders, according to 83% of users referencing this issue.

Researcher's Summary:

Designed for small businesses, Constant Contact delivers web-based email marketing that’s easy to use. Most users find its robust email marketing and campaign management feature beneficial. It offers lots of templates and strong contact management capabilities. The customer support team is quite helpful as well. However, it lacks some important features such as Google Analytics and automation settings, limiting its usefulness in some key areas. Additionally, reviews indicate most of the emails users send are marked as spam. Overall, it’s a decent software for small businesses that are in need of an efficient, lightweight solution.

Key Features

  • Drag-and-Drop Editor: Facilitates customizing an email template and designing professional, mobile-responsive emails for every device. 
  • Sign-Up Forms: Supports creating inline sign-up forms that can be embedded into the HTML code on the website or blog to enable collecting sign-ups as people view a specific webpage. Provides sign up-forms and automatic display triggers to maximize list growth. 
  • Surveys and Polls: Facilitates creating custom surveys and polls, and enables viewing individual results from respondents or tracking general data trends from social media or an email survey. 
  • Campaign Report: View email metrics such as sends, opens, clicks and more. Compare campaigns to determine which received the most opens or clicks. 
  • Integrations: Integrates with apps such as Salesforce, Outlook, Mindbody, Shopify, Facebook and more. 
  • A/B Testing: Run an A/B test on two versions of subject lines to maximize email open rates. 
  • Contact Segmentation and Targeted Marketing: Create customized segments based on a contact’s engagement with email campaigns, location and company details, and already-existing lists. Send targeted marketing emails with relevant messages. 
  • Contact Management: Upload contacts from Excel, Outlook, Salesforce and more. 
  • Email Scheduling: Send emails instantly or schedule them to be sent at a future time. Suggests the best time to send emails based on the industry’s open rate. 
  • Landing Pages: Two types are available: 
    • Lead Generation: Collects visitor information and helps set up automated email series to stay connected to new leads. 
    • Shoppable: Enables selling products and supports tracking results such as gross revenue, page visitors, conversion rates and more. 

Limitations

These limitations, based on user feedback, are accurate at the time of this review:

  • The design for email marketing appears differently on different web browsers. 
  • Templates can sometimes have glitches, including errors that cause text spacing or font styles to change. 

Suite Support

In addition to phone support, marketing professionals and professional services are there to help.

mail_outlineEmail:Not mentioned. Chat feature available.
phonePhone:(866) 289-2101 for U.S. support, +1 (781) 472-8120 for international support. Monday through Thursday from 8 a.m. to 10 p.m. EST., Friday from 8 a.m. to 9 p.m. and on the weekends from 10 a.m. to 8 p.m.
schoolTraining: Access a robust library of articles, whitepapers and help documentation (tutorials and videos). Ask community questions and receive feedback via community forums. Free and paid webinars or in-person events are also available.
local_offerTickets: Not provided.
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