Bronto Reviews & Pricing

by Oracle Corporation | Founded 1998, Redwood Shores, CA

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What is Bronto?

Industry Specialties: Serves all industries

Bronto is a cloud-based marketing automation software designed to help businesses automate and personalize their marketing campaigns. It offers a comprehensive suite of features, including email marketing, SMS messaging, and marketing analytics. Bronto is most suitable for medium to large businesses with complex marketing needs.

Key benefits of Bronto include its ability to automate repetitive tasks, personalize customer experiences, and track campaign performance. Popular features include its drag-and-drop email builder, segmentation tools, and real-time reporting. User experiences within the context of marketing automation software indicate that Bronto is a reliable and user-friendly platform.

Pricing for Bronto is based on the number of contacts in a business's database. The basic plan starts at $1,200 per month for up to 10,000 contacts. Additional contacts can be purchased in increments of 10,000. Bronto also offers a variety of add-on services, such as implementation and training, at an additional cost.

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User Sentiment

Based on 70 reviews:

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Bronto Pricing

Based on our most recent analysis, Bronto pricing starts at $1,295 (Monthly).

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Starting From: $1,295
Pricing Model: Monthly
Free Trial: No

Training Resources

Bronto is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Bronto:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Bronto Benefits and Insights

Why use Bronto?

Key differentiators & advantages of Bronto

More Sales: Drive increased sales and better customer engagement using highly relevant messages at every step of the buying cycle.
User-Friendly: Intuitive marketing tools including segmentation and automation make it easy to manage complex campaigns.
Data-Based Engagement: Create highly relevant emails which are backed by data to generate more conversions and offer a better customer experience.
Relevant Communications: Filter segments using subscriber profile data, purchase information, click and visit behavior, geolocation, demographic data, and more to ensure customers feel unique.
Personalization: Generate personalized recommendations in emails or even on transactional emails, which leads to increased sales and revenue.

Industry Expertise

Assists all major industries, including financial services, government, healthcare and higher education.

Bronto Reviews

Average customer reviews & user sentiment summary for Bronto:

70 reviews

81%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Bronto reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Intuitive Interface: Bronto's user-friendly interface makes it easy for marketers to navigate and manage their email campaigns, even for those with limited technical experience.
Powerful Segmentation: Bronto allows for granular segmentation of email lists, enabling marketers to target specific customer groups with tailored messaging.
Robust Analytics: Bronto provides comprehensive analytics and reporting tools that offer deep insights into campaign performance, allowing marketers to optimize their strategies.
Exceptional Customer Support: Bronto's dedicated customer support team is highly responsive and knowledgeable, providing valuable assistance and guidance to users.
Flexible Integrations: Bronto seamlessly integrates with popular CRM and e-commerce platforms, enabling marketers to streamline their workflows and automate tasks.

Cons

Complex UI: Users complain about Bronto's cluttered interface, making it difficult to navigate and find the necessary features.
Limited Automation Capabilities: Bronto falls short in providing advanced automation capabilities, restricting users from creating complex workflows.
Insufficient Reporting and Analytics: Users find Bronto's reporting and analytics capabilities to be lacking, hindering their ability to track campaign performance effectively.
Poor Customer Support: Users express dissatisfaction with Bronto's customer support, citing slow response times and limited assistance.
High Cost: Bronto's pricing structure is considered expensive compared to other marketing automation solutions.

Researcher's Summary:

Bronto consistently receives high marks for its user-friendly interface, robust segmentation capabilities, and reliable email delivery. Its drag-and-drop editor simplifies campaign creation, and pre-built templates provide a starting point for beginners. Advanced users appreciate the flexibility to customize templates and segment audiences based on complex criteria. Bronto's email deliverability rates are among the highest in the industry, ensuring that messages reach their intended recipients.

Compared to competitors, Bronto stands out with its superior segmentation capabilities. Its advanced filtering options allow users to create highly targeted campaigns based on demographics, behavior, and engagement history. This granularity enables businesses to deliver personalized messages that resonate with each segment. Bronto also integrates seamlessly with popular e-commerce platforms, making it easy to track customer behavior and trigger automated campaigns based on purchase history or website activity.

Bronto is an excellent choice for businesses that prioritize customer segmentation and personalized marketing. Its user-friendly interface, robust segmentation capabilities, and reliable email delivery make it a valuable tool for marketing teams of all sizes. Businesses looking for advanced segmentation and personalization features will find Bronto an excellent option, particularly if they have complex customer segments or a high volume of email campaigns.

Key Features

Automation: Easily create automated campaigns with dynamic workflows and a drag-and-drop palette to send automated emails like welcome series, cart abandonment and more, based on subscriber behavior or data.
Segmentation: Segment data easily and monitor it based on purchaser location, demographics, engagement and more. Also offers automatic segments updates to reach the right audience.
Product Recommendations: Personalize emails and website content automatically with product recommendations for relevant branding and customer experiences. Also available for transactional messages.
Integrations: Enhance email marketing capabilities by seamlessly integrating with AddShoppers, Annex Cloud, Barilliance, Chamaileon, Custora and more. Also, integrate with Netsuite, Magento and Shopify for data.
Coupon Generator: Manage unique discount codes in pop-ups, emails and SMS messages. Provides insights into redemption metrics and revenue per coupon campaigns.
Email Analytics and Reporting: View core metrics, analyze campaign performance and understand each campaign’s performance using customizable, role-based dashboards.
Social Media Marketing: Drive more engagement and increase revenue using Social Bridge and integrate with Facebook to generate Facebook Tab, Lead Ads, and Audience campaigns to deliver brand experiences. Targeted lead ads on Instagram are supported as well.
SMS: Design two-way conversations so customers reply with specific keywords to trigger programmed responses. Includes multimedia messaging, special tags, unique coupon codes and more to personalize SMS.