Adobe Marketing Cloud Reviews & Pricing

Key Features

Adobe Experience Manager

• AEM Sites: Uses AI-powered content management to deliver high-quality app experiences for web, mobile and emerging channels. Manage web content using marketing templates, developer tools and best practices. 
  •  Leverage AI and NLP to summarize text automatically for smaller screens. 
  •  Design page-independent content fragments of master content using AI-based capabilities. 
  •  Create, publish and update pages using a visual drag-and-drop interface. Use keyboard shortcuts, visual search and reusable content. 
  •  Design responsive pages using native components such as breadcrumbs, forms, page navigation, search and more. 
  •  Edit and manage single-page applications built on open-source frameworks such as React and Angular. 
  •  Power authors can create responsive templates for websites or emails to target specific content blocks. 
  •  Track published websites using versioning and timewarp. 
  •  Access a content repository and deliver content to several third-party applications. 
  •  Create digital signage for product recommenders, digital menu boards, interactive kiosks, branding, wayfinding and more. 
  •  Access content insights on total page views, unique visitors, time spent on page, bounces, sources and campaign performance. 
  •  Real-time customer profile offers a centrally accessible profile for each customer. 
  •  Target specific groups of site visitors with rules based on real-time data. 
  •  Access customizable reports to understand how targeting affects sales and revenue. 
• AEM Assets: Manage and deliver digital assets across online and offline touchpoints. Includes digital assets management, dynamic imaging, video publishing and interactive media for merchandising. 
  •  Create workflows to prepare digital content, input assets, add users to projects and select their roles. The system automatically assigns tasks to users with apt skills. 
  •  Create, edit and share different types of assets including image files, PDFs and videos. 
  •  A set of AI-powered, cloud-native microservices helps automate processes such as data transfer, integration with third-party services, managing bulk asset creation, editing, or personalization, and more. 
  •  Leverage machine learning and pixel recognition with Adobe Sensei for relevant search results. 
  •  Gain insights into how assets perform in different situations through a variety of reports. 
• AEM Forms: Helps personalize enrollment and communications across different channels and devices. Ensure digital signups and personalize onboarding journeys using responsive forms, scalable fragment-based authoring, and automated processes including customized workflows, document of record and electronic signatures. 
  •  Use the workflow editor to route content and approvals in real-time. Leverage saved workflows to connect forms, onboarding and customer communication processes. Capture and pull data from forms and other sources into a workflow. 
  •  Auto populate certain fields of form data from CRM and ERP systems and post the submission data to the back-end system. 
  •  Make real-time changes to forms based on customer input on any device. Create forms using customized templates, validate fields for proper formatting and auto-fill fields with data from web services. 
  •  Capture key metrics such as field-level usage, time spent on each field and more on customizable dashboards. 
  •  Integrate different data sources and visually map entities to form fields, workflow steps and document content to automate application processing. 
  •  Use fragment-based authoring to create, approve and publish reusable fragments such as an address block or legal disclaimer. 
  •  Create or edit documents, leverage existing components across channels and preview documents before publishing. 
  •  Automate scheduled delivery of personalized communications based on event triggers or as batch delivery to send one-time updates to a large group. 

Adobe Target

• A/B and Multivariate Testing: Perform various types of tests such as A/B, multivariate and multi-armed bandit testing for several different channels. 
• Optimization: Enable optimization for mobile apps, websites, server-side APIs and emails. 
• Personalization and Promotion: Leverage AI support to find the best performing experience for each visitor. AI-driven algorithms offer product and content recommendations to personalize based on gender, age, brand affinity or any profile data. 

Adobe Campaign

• Email Management: Explore native email capabilities and AI for analyzing and predicting open rates, optimal send times and probable churn based on past engagement metrics. 
• Cross-Channel Marketing: Unify customer data from different systems, devices and channels into a single profile. Manage multiple data sources, define audience segments and streamline mobile marketing activities. 
• Segmentation and Targeting: Integration with Adobe Analytics sends data directly to Campaign to use. Create audience segments based on any variable in a customer profile through multidimensional targeting. 

Limitations

•  In Marketo Engage, templates can’t be changed after an email is created. 
•  Source editing in AEM doesn’t include syntax coloring for code. 
•  With AEM Forms installed on Linux, Digital Signature with Hardware Security Module doesn’t work. 
•  AEM Forms can’t convert .tif and .tiff files with JPEG compression to PDF documents. 
•  AEM Forms PDF generator works only with the older (32-bit) retail version of MS Office Professional Plus and other software; it doesn't support MS Office 365. 

Suite Support