Adobe Campaign Reviews & Pricing

by Adobe | Founded 1982, Mountain View, CA

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Overview Pricing Benefits Reviews Features

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What is Adobe Campaign?

Industry Specialties: Serves all industries

Adobe Campaign is a comprehensive marketing automation platform designed for businesses seeking sophisticated customer engagement solutions. It enables organizations to manage multi-channel campaigns, automate workflows, and gain insights into customer behavior.

Adobe Campaign excels in enterprise-level deployments, catering to large businesses with complex marketing needs. It offers robust capabilities for segmentation, personalization, and cross-channel campaign orchestration. Key benefits include improved customer engagement, increased campaign ROI, and enhanced marketing efficiency.

Pricing for Adobe Campaign is customized based on business size and usage requirements. It follows a subscription-based model with flexible payment options. When compared to other marketing automation platforms, Adobe Campaign stands out with its advanced features, scalability, and integration with Adobe's broader marketing suite.

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User Sentiment

Based on 1045 reviews:

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Adobe Campaign Pricing

Based on our most recent analysis, Adobe Campaign pricing starts at $1,000 (Monthly).

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Starting From: $1,000
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

Adobe Campaign is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Adobe Campaign:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Adobe Campaign Benefits and Insights

Why use Adobe Campaign?

Key differentiators & advantages of Adobe Campaign

Improve Customer Relations: The product allows you to send segmented, personalized emails that are based on customer interests. Personalizing your marketing efforts can create stronger customer relationships.
Generate a High ROI: Marketing automation tools can aid professionals in a number of tasks. They can create and nurture leads to close without any user intervention.
Write Better Emails: Email marketing is still an effective method of reaching customers, and Adobe Campaign can help you build contextual emails that account for a customer’s needs and wants.
Automate Campaigns With a set-it-and-forget-it approach, automation products like Adobe Campaign make it simple to build out effective campaigns and then watch them grow.

Industry Expertise

Adobe was named a leader in cross-channel campaigns by Forrester in 2018. The company is well known among creative and technical professionals alike and serves customers across a broad spectrum of industries. Some major clients of Adobe include Redtag.ca, Virgin Holidays, Miami Heat, Harvard Business Review, Hotels.com, British Telecom, Garmin and more.

Adobe Campaign Reviews

Average customer reviews & user sentiment summary for Adobe Campaign:

1045 reviews

85%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Adobe Campaign reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Easy to Use: The intuitive interface makes it simple for marketers to create and manage campaigns without requiring extensive technical expertise.
Robust Segmentation: Advanced segmentation capabilities allow marketers to target specific audience segments with personalized messaging.
Automated Workflows: Streamlined automation features eliminate manual tasks and improve campaign efficiency.
Cross-Channel Marketing: Integrates with various channels, including email, social media, and SMS, for a comprehensive marketing approach.
Detailed Analytics: Provides in-depth campaign performance metrics and analytics for data-driven decision-making.

Cons

Limited Data Customization: Pre-defined templates and limited data segmentation options hinder tailored campaigns.
Complex Interface: Steep learning curve and cluttered UI make campaign creation and management time-consuming.
Integration Challenges: Difficulty in integrating with other business systems, leading to data silos and reduced efficiency.
High Cost: Expensive licensing fees and implementation costs can be prohibitive for small businesses.
Limited Reporting and Analytics: Lack of comprehensive reporting capabilities and limited insights into campaign performance.

Researcher's Summary:

Users commend Adobe Campaign for its seamless integration with other Adobe products, particularly Adobe Analytics and Adobe Experience Manager, enabling a cohesive marketing ecosystem. They appreciate its robust segmentation and targeting capabilities, allowing for precise audience identification and personalized campaigns. However, some users note the complexity of the platform, requiring a dedicated team for implementation and ongoing maintenance.

Compared to competitors like Salesforce Marketing Cloud and Oracle Eloqua, users highlight Adobe Campaign's strength in cross-channel marketing automation. Its ability to manage multiple channels from a single platform streamlines campaign execution and improves customer engagement. Additionally, Adobe Campaign's AI-powered recommendations for segmentation and content optimization provide a competitive advantage by enhancing campaign effectiveness.

Adobe Campaign is ideally suited for large enterprises with complex marketing needs and a focus on cross-channel customer engagement. Its robust capabilities and scalability make it a valuable asset for organizations seeking to unify their marketing efforts and deliver personalized experiences across all channels.

Key Features

Cloud-Based: The platform is delivered in the cloud, meaning you can free up IT resources easily and not have to worry about deployment troubles.
Personalized Email: Clients and customers respond better to personalized marketing. This software allows you to segment and customize your email responses and flows based on user interests.
Analytics and Reporting: A sophisticated analytics suite geared towards email lets you dig into a variety of different metrics to diagnose pain points or capitalize on wins.
AI-Powered Email: Utilizing Adobe’s AI product (Sensei), Adobe Campaign will determine open rates for emails and deliver them at optimized times.
A/B Testing: An essential feature for email marketing campaigns, this feature present in this software. It allows you to segment and test out emails on different audiences.
Multilingual Emails: By using previously gathered intel on a customer, emails can be automatically delivered in a person’s preferred language.
Triggered Emails: Emails can be sent based on a number of triggers, including password reset or confirmation.

Suite Support

Support options from Adobe are robust and included when purchasing a subscription to Adobe Campaign.

Email: You cannot email support at this time, though email support is available for other Adobe products.

Phone: By dialing 1-800-497-0335 (for U.S. and Canada), you can obtain phone support from Adobe.

Training: Training options from the company vary heavily. There is a large resource library dedicated to Adobe Campaign, where you can read documentation, watch videos and get help from the community. They also have training classes and certifications for the product.

Tickets: By signing in to your Adobe account, you can create and monitor support tickets, download products and patches for the latest versions of Campaign.