ActiveCampaign Reviews & Pricing

by ActiveCampaign | Founded 2003, Chicago, IL

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Overview Pricing Benefits Reviews Features

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What is ActiveCampaign?

Industry Specialties: Serves all industries

ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.

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User Sentiment

Based on 6420 reviews:

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ActiveCampaign Pricing

Based on our most recent analysis, ActiveCampaign pricing starts at $9 (Monthly).

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Starting From: $9
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

ActiveCampaign is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for ActiveCampaign:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

ActiveCampaign Benefits and Insights

Why use ActiveCampaign?

Key differentiators & advantages of ActiveCampaign

Take Back Your Time: Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving.
Save Money: Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less.
Qualify Leads: Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates.
Assist Sales: Built to nurture leads to close, the system makes the sales team’s job much easier.
Message Targets at Pivotal Stages: Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users.

Industry Expertise

In the marketing automation space since 2003, it boasts a user base of over 100,000 small businesses across North America. Serves specialties such as beauty, finance, human services, travel and much more.

ActiveCampaign Reviews

Average customer reviews & user sentiment summary for ActiveCampaign:

6420 reviews

92%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of ActiveCampaign reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

User-Friendly: Everyone referencing this aspect states the software is easy to use.
Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.
Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.
Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.
Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.
Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.
Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.

Cons

Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.
Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.
Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.

Researcher's Summary:

ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful.

However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

Key Features

Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey.
Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers:

Drag-and-Drop Builder: Create and automate campaigns with ease.
Scheduled Emails: Enables scheduling emails for specific dates and times.
Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically.

Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information.
CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers.
Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys.
Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available.
Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation.
Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores.
Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more.
Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns.
Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity.
Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement.
Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign.
SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more.
Conversation Features: Provides:

Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations.
A unified inbox to connect conversations with customers.

Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time.
Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close.
Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior.

Limitations

User feedback has identified the following drawbacks at the time of this review:

Email template lacks a subject line.
Not possible to upload emails in batches.
Automations don't show the number of people who have opted in.
Form builder lags at times and uploading images to forms is problematic.
Selecting text in campaigns is glitchy.
Fonts change for no reason even in a formatted section.

Suite Support

Four levels of support options offered, each including access to managed email delivery as well as one-on-one chat support with a dedicated agent, either via web or over the phone. Enterprise level provides maximum support options and the widest availability.

Email: Send messages to support and attach screenshots using forms on the “Contact Me” page.

Phone: +1 (800) 357-0402, available for Enterprise users only.

Training: Helpful series of webinars and user support docs are available. One-on-one training with a support specialist is available for Plus, Professional and Enterprise users.

Tickets: Not listed.