ActiveCampaign Reviews & Pricing

Key Features

• Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey. 
• Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers: 
• Drag-and-Drop Builder: Create and automate campaigns with ease. 
• Scheduled Emails: Enables scheduling emails for specific dates and times. 
• Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically. 
• Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information. 
• CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers. 
• Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys. 
• Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available. 
• Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation. 
• Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores. 
• Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more. 
• Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns. 
• Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity. 
• Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement. 
• Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign. 
• SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more. 
• Conversation Features: Provides: 
•  Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations. 
•  A unified inbox to connect conversations with customers. 
• Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time. 
• Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close. 
• Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior. 

Limitations

• Email template lacks a subject line.
• Not possible to upload emails in batches.
• Automations don't show the number of people who have opted in.
• Form builder lags at times and uploading images to forms is problematic.
• Selecting text in campaigns is glitchy.
• Fonts change for no reason even in a formatted section.

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