WooCommerce Reviews & Pricing

by WooCommerce | Founded 2008, Capetown, South Africa

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Overview Pricing Benefits Reviews Features

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What is WooCommerce?

Industry Specialties: Serves all industries

WooCommerce, a free and open-source eCommerce platform, empowers you to sell products online by leveraging the popular content management system, WordPress. Ideally suited for small businesses and entrepreneurs venturing into the online marketplace, WooCommerce offers a user-friendly setup and a diverse range of features to facilitate online sales. The platform's open-source nature allows for customization to meet specific needs, while its large community of users and developers provides support and resources.

Key benefits of WooCommerce include its cost-effectiveness, flexibility, ease of use, and comprehensive feature set, encompassing product catalog management, order processing, and secure payment gateways. The platform's extensibility through plugins and themes further enhances its capabilities, enabling businesses to tailor their online stores to their unique requirements. When compared to similar eCommerce solutions, WooCommerce often stands out due to its affordability and adaptability, making it a compelling choice for budget-conscious businesses seeking a customizable online store solution.

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User Sentiment

Based on 1659 reviews:

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WooCommerce Pricing

Based on our most recent analysis, WooCommerce pricing starts at $25 (Monthly).

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Starting From: $25
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

WooCommerce is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for WooCommerce:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

WooCommerce Benefits and Insights

Why use WooCommerce?

Key differentiators & advantages of WooCommerce

Easily Setup a Digital Storefront: Use the plugin to add essential online store functionalities to an existing WordPress website without coding.
Control Costs: Design business-specific eCommerce websites and pay only for features and functionalities used.
Easy Scalability: Supports businesses of every size through extensions from Wix Marketplace. Add advanced features like omnichannel marketing, data analysis, dropshipping and more while scaling business operations.
Boost Brand Presence: Maintain ownership of the online store, sell products without the hassle of going through a third party and direct traffic to the website instead of external marketplaces. Leverage SEO tools and email marketing solutions for targeted campaigns.
Global Audience: Cater to customers from across the globe with multilingual content and easy currency exchange. Supports 24 languages and all major currencies.
Design Personalized Integrations: Create business-specific integrations with external software, extensions and add-ons by leveraging an open API.

Industry Expertise

WooCommerce is a highly versatile eCommerce platform, making it an ideal solution for small to medium-sized businesses aiming to establish or expand their online presence. Its industry expertise lies in providing users with a customizable platform that integrates seamlessly with WordPress, offering a wide range of plugins and themes tailored to various business needs. This flexibility makes it particularly suited for entrepreneurs and businesses looking to tailor their online stores with specific functionalities without requiring extensive technical knowledge.

WooCommerce Reviews

Average customer reviews & user sentiment summary for WooCommerce:

1659 reviews

88%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of WooCommerce reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Flexibility and Customization: It’s a flexible platform that offers various customizations through plugins and add-ons, according to 94% of users mentioning this element.
Ideal for WordPress: Users can add essential eCommerce features to any website on WordPress, as noted by 97% of reviews on this aspect.
Implementation: According to 96% of reviews on implementation, it’s easy to implement the software without in-depth technical expertise.
Training: A vast amount of tutorials are available from vendors and external user bases, according to 100% of reviews on training.
Costs: It’s a cheaper option than its competitors, as noted by 85% of users mentioning pricing.

Cons

Advanced Features: Most of the advanced eCommerce features are only available as paid plugins, according to all the reviews on this aspect.
Website Performance: More plugins can affect the website’s speed and performance, as mentioned by 90% of reviews on website functioning.

Researcher's Summary:

WooCommerce facilitates eCommerce on any WordPress website. It’s a popular solution among users for its flexibility and ease of implementation. The plugin is easy to install and use without complicated coding. The basic plugin is free but only provides essential eCommerce features. Advanced modules like data analytics, email marketing, CRM and more are available as paid extensions.

Reviews noted that heavier websites with many extensions tend to work slow. So for users without WordPress and coding experience, it’s tough to maintain the website. In conclusion, WooCommerce is a robust solution that businesses of any type can mold based on their needs and scale with adequate technical expertise.

Key Features

Online Store: Setup an online store and personalize its design and layout through “Storefront.” Or integrate into a WordPress website for a nestable grid system, enhanced SEO performance and innovative design templates.
Content Creation: Display products and content in a modular way, adding different categories like bestsellers, top-rated, on-sale and more, and post them anywhere on the site. Leverage the Wooslider integration to create interactive slideshows and transitions to boost engagement.
Payment Processing: Streamline the checkout process, monitor charges, accept multiple currencies, handle disputes and track deposits from a unified dashboard. Customers can save their credit card details and set up recurring payments for subscriptions or memberships.
Order Management System: Update products, fulfill orders and track shipment from the dashboard. Track orders throughout the fulfillment process using status bars.
Shipping: Execute fulfillment from the dashboard with a built-in shipping module. Print labels and drop off packages without waiting in a queue at the post office. Leverage DHL and USPS integrations to display prices and charge customers directly during checkout.
Product Information Management: Sell physical products, catalog appointments or offer members-only digital content. Let customers choose from product variations, subscription options, single items or bundle variations.
Integrations: Enhance the online store with plugins and extensions from the WooCommerce Marketplace to add design, marketing, point of sale, accounting, tax management capabilities and more.
Marketing: Increase brand visibility and boost engagement:
- Listings: Manage product listings on all major marketplaces, including Facebook Ads, Google Listings, Amazon and more.
- Email Marketing: Generate customized emails to recover abandoned carts and automate campaigns.
- Discounts: Drive repeat sales and increase customer loyalty with customizable coupons, redeemable points and rewards, and gifts upon direct purchase.
Global Audience: Cater to customers from across the globe with multilingual content and easy currency exchange. Supports 24 major languages and all major currencies.
REST API: Gain complete control of the online store with a flexible and scalable API solution conforming to the constraints of the REST architecture.
Mobile App: Use the app for Android and IOS to create, edit and publish products, receive real-time notifications and alerts, manage orders from purchase to fulfillment, track statistics and switch between sites in case of multiple stores.
Jetpack: Secure the site with automated malware screening, authenticated customer logins and brute force attack prevention. Maintain a backup of sales data and monitor insights on orders, trends and traffic.

Limitations

At the time of this review, these are the limitations according to user feedback:

Advanced features are only available as paid extensions.
The shipping module requires browsing through many pages to accept a single order.
Extensions and plugins can affect website speed and performance.

Suite Support

The vendor website catalogs blogs and guides on onboarding, marketing, shipping, hosting and more. It offers documents, checklists and guides for developers looking to leverage the REST API.

Email:Not listed.

Phone: Available upon subscription.

Training: Not listed.

Tickets: Not listed.